All subscription plans - explained
There are three plans to choose from, two self-service and one full-service: Pro, Business and Enterprise.
Differences between the plans include design customization, media, tracking, API access, collaboration features, support, and contracts.
You can always upgrade or downgrade between the plans to suit your needs.
Every plan starts with a 14-day, full-featured free trial – no credit card required – and is covered by a 30-day money-back guarantee.
For the latest pricing details, visit riddle.com/pricing.
Pro
This self-service plan includes:
- All Riddle types and blocks (except the ad block), Question Banks and templates
- Create Riddles with AI – 150 AI credits per month
- 100% white-labelling: all Riddle branding removed, your own logo and footer text
- White-label outgoing emails
- Audio upload, media library, YouTube, Vimeo and X embeds
- Embedding Riddles on three domains
- Meta Pixel tracking
- All lead integrations, double opt-in (email, OTP via email or SMS), email automation, your own SMTP and email design, pick a winner
- Stats dashboard in the Creator, stats and leads download
- Connect your AI tool via MCP, including building Riddles and stats
- Riddle API for projects and Riddles
Business
This self-service plan includes all Pro features plus:
- Custom CSS to change colors and fonts for each and every element, format texts, hide and move elements, reshape buttons and borders, and more
- Your own fonts: upload, Google Fonts, Adobe Fonts
- MP4 video uploads
- Embed placeholder to rotate Riddles in one embed spot
- Tracking with Google Analytics 4, Google Tag Manager, Matomo, Adobe Analytics and custom tracking
- Data layer: data layer items in your leads, answer the first block from an email, change the palette via data layer
- Stats, Leads and Builder API access for workflow automation
- 250 AI credits per month
- Embedding Riddles on ten domains
Enterprise
This is your full-service plan that includes all Business features plus:
- Tailor-made, flexible service with your own account manager
- Turn-key content
- Global publish settings per project
- Custom user roles
- Ads above and below your Riddles and the ad block between questions
- Multiple Riddles per leaderboard for seasons and multi-quiz rankings
- Google Data Studio connector
- SSO via SAML 2.0 or OpenID Connect
- Integration of your own media library (DAM)
- 550 AI credits per month
- Embedding Riddles on 15 domains
- Design and CSS support
- Custom contracts, custom DPAs and custom InfoSec documentation
- Custom feature development and custom integrations (DMP, CRM, CMS)
All three plans
- Unlimited usage and unlimited traffic
- Unlimited projects to stay organized and create content by department, client, or project
- Projects, project presets, inviting colleagues and the default user roles
- Two-factor authentication and security settings
- GDPR compliance
- Extra user licenses to collaborate with your colleagues or clients, and extra domains for more websites or clients – see riddle.com/pricing for current prices
Table of Contents

