Pricing, without limits

Welcome to Riddle! Here's our quick five minute video introduction to our quiz maker from our co-founder Mike.

In this guided tutorial to all things quiz-related, you'll learn how to:

• Create your first quiz
• Collect emails with a lead generation form (and sync to tools like ActiveCampaign)
• Customize & white label your quiz
• Publish and embed on your site

And best of all? No coding required.

9 top tricks to becoming a quiz master

Creating a quiz is easy - but there are some tips and tricks that will help your quiz stand out.

Watch our co-founder Mike as he shares the nine top secrets that makes quizzes succeed. You'll learn how to craft a killer title, choose the right number of questions, and write quiz results that get shared.

All of these tips will boost how many people start your quiz, fill in the lead form, and then share the results with their friends on Facebook, Twitter, and other platforms.

23 of our favorite quizzes - with live examples

Want to see how our global partners like the BBC, Red Bull, and CNN use Riddle's quiz maker?

Check out these 23 live example quizzes - learn from these quiz masters and apply these best practices when you create your own quiz!

Additional quiz maker resources

If you're wanting to dive deep into quiz marketing after our video introduction, we recommend you check out our free e-book "Quizmaster".

You can download your free copy here - it's full of our in-depth best practices behind building your next personality test, quiz, or other interactive content.

Our cofounders Mike and Boris have over 25 years of combined quiz marketing experience - and wrote this to help new quiz marketers get up and running.

Do you have any questions about our video introduction?

If you have any questions, just ask us on support chat - we're big customer service geeks, and race each other to answer first.

(Don't believe us? We're averaging 1 minute 47 seconds response time - we like being fast!)

You can also check out our "Start here" section in our help center - 4 easy steps to create a quiz, add a form to collect emails, then publish on your site.

Absolutely - we offer a moneyback guarantee. Try our quiz maker risk-free for up to 30 days.

Our free 14 day trial is full featured:

• All quiz maker features
• All lead generation options
• No limits or caps on how many quizzes, quiz takers, or leads

If you do decide to upgrade, you then have another month to decide if Riddle is what you're looking for.

Any questions? Get answers in two minutes flat.

And we're here to help! Our entire team races each other on customer support, from our CEO Boris on down.

Average response time? Under two minutes - boom!

We're pretty confident in our quiz maker - used by folks like the BBC, CNN, and Shopify.

How to use our moneyback guarantee

And hey - no worries at all.

If Riddle does not completely meet your needs, just drop us a note via support chat or at hello@riddle.com.

We stand by our moneyback guarantee, and will happily refund your money straightaway - no questions asked.

Our 14 day trial period gives you full access to every Riddle feature.

We don't believe in limiting what (and how) you use our quiz maker tools.

Nope - you'll have full access, so you can decide which features would best suit your needs. (Check out this handy guide about choosing the right plan for your requirements.)

After the trial, any quizzes that you have created and embed on your site will always stay live.

You'll just lose the ability to edit your Riddle, view stats, or download any leads.

But your content itself will always be available for your audience - we don't think it's good karma to delete quizzes post-trial.

(One note - if you use our white label features to hide our branding or add your own, this will revert on your embedded Riddles at the end of your trial period to show our lovely Riddle logo.)

Absolutely! Unlike most folks like mobile phone companies, we're big believers in flexibility.

You can cancel our monthly plans at any time.

Our annual plans include a hefty discount (up to 33%) in return for you paying in advance for the year. You of course can cancel any time - but we can't give refunds on any unused months.

How can I cancel my Riddle subscription?

It's super simple:

1. In the top right menu, click "Account" and then "Subscription".

2. Then click on "View your subscription portal".

3. Next - select "Subscription":

4. And finally - choose either our 'pause' or 'cancel' options:

• Pause: Take a temporary three-month break from your Riddle subscription. Your subscription will auto-restart at the end of this period.
• Cancel: Your subscription is deactivated until you turn it back on.

Why choose pause instead of cancel?

We designed our 'pause' option for businesses that might not need Riddle for short periods.

You will lock in your current pricing - even if we raise prices down the road. For example, some of our earliest subscribers from 2014 are still on our $3 a month plan.

What happens when I don't have an active Riddle subscription?

Here are some more details:

• The good news - quizzes that you created and embedded on your website will always (always!) stay live.
• Yup, that's correct - no matter if you cancel your subscription, we're big believers that your content always belongs to you.

However, to stay a healthy business, we do need to limit the free usage of Riddle a bit.

If you decide to pause or cancel, some of our premium features will disappear including:

• Our Riddle logo will appear below your quiz content - and any custom logo you uploaded will not be shown.
• We might show a small text box saying "Quiz Maker powered by Riddle" (or something similar) below your quiz.
• If you used our CSS editor, any custom CSS you entered will be revert back to our standard look and feel.
• Lead forms won't be shown - our lead collection options only work during the free trial or as an active subscriber.
• Access to the stats and to the edit mode of your Riddles will be disabled.

Don't worry - that may look like a long list, but the important thing is that your quiz will always be live for your audience to enjoy.

And hey, you can always renew your subscription at any time for full access.

Yes, all of our quiz maker plans renew automatically for the period you selected when you made the initial purchase.

(For example, if you bought a Pro monthly subscription, it will renew every month. If you subscribe to our annual plan, it will resubscribe you for the next year.)

If you do not wish to auto-renew, no problem at all.

Control your auto-renew settings

You cancel the renewal at any time by clicking on Account > Subscription > Select ‘more’ under subscription – then ‘View Payment Details’ > click on ‘billed every month/year’ and select a cancellation option.

Or you can always ask us about your cancellation or renewal options via support chat – we’re lightning-fast at responding to customer questions.

At Riddle, we like keeping things nice and flexible - sign up with no pesky set up or admin fees, plus you cancel at any time.

This carries over to our payment options:

• Credit card - Visa, Mastercard, American Express
• PayPal
• Direct debit - all 32 EU/EEA countries + Switzerland, UK, and (coming soon) the USA

You'll receive an invoice every month and you can also add an extra billing contact (if you'd like them to automatically receive a copy).

Want to be invoiced?

Sure, we'd be happy to invoice you - however issuing/sending invoices involve bank fees and a lot more manual effort on our part.

We're a lean team and our business model is built on automatic payments via credit cards/PayPal/direct debit - so we have to add an extra cost to cover the costs.

We only do these for our annual Team plans.

We add a $100/£100/€100 cost to each payment to cover these extra steps. (Our data shows that each invoice renewal requires an average of 6.7 emails from us to various finance departments - before payment is issued.)

Our payment terms are net 30 - we'll need to add a $100/£100/€100 late charge for payments received more than 30 days after the invoice date.

For the invoice - we would just need you to send us:

• your billing address
• finance contact name and email
• Plus any internal PO# you’d like us to add

We'd then send you the invoice - as well as a copy directly to the finance contact. Payment terms are Net30.

Great question - while our BASIC and PRO plans are single user, our TEAM plan to let multiple people could collaborate and create quizzes together.

Teams video overview

Key features

• Add unlimited numbers of teams by client or by department (editorial, marketing, etc.)
• Individual log-ins - everyone gets their own log-in, and can collaborate and create quizzes together.
• Different access levels - control editing and publishing with three levels of permissions: admins, editors, and authors. Everyone can create, but only approved people can actually publish content.
• Style templates - keep branding consistent. Save your own combinations of your custom fonts, CSS, and other styling. Apply with just a click - saving time and keeping your quizzes brand-consistent.

Is there a limit to the number of teams?

Nope - create away. We've seen people set up teams by function (content, sales, etc.) as well as by client or project.

Invite the right people to each project - then let their quiz creativity run wild.

How many people can I invite?

Our standard enterprise license includes 10 team users. For extra licenses, it's $19 a month for each additional seat. 

How to add a new team to your account?

1. Simply click on the top right menu
2. Then 'Teams'
3. Name your team, then invite your colleagues the details about (you can see the admin/editor/author access levels)

We're pretty proud of our 'unlimited' pricing model - all of our plans (Basic, Pro, and Team) include:

• Unlimited quizzes - create as many riddles as you like.
• Unlimited leads - collect as many emails and quiz responses as you want.
• Unlimited views - no caps on how many people take, share, and enjoy your quizzes, polls, or surveys

Seriously - the only small print is that we have a limit of 10 million (yup, that's ten million) views per month.

That's a LOT of traffic; only 0.23% of our customers ever get close.

And we know anyone can have a surprise viral hit - so the first time around, we'll just contact you and give you a heads up.

And the next time, we'd just ask you to help cover our server costs for all that traffic - at $125 for each additional group of 10 million views.

Need a custom contract, data processing agreement, or storage solution?

But no matter how generous our plans, we know that brands or publishers can have their own special requirements.

We're always happy to help - just ask us on chat (we're fast - really fast - to respond; you'll most often get our cofounders Mike or Boris).

You might need us to create a custom plan for you if you require:

• Custom contract - We've been around since 2014, and our standard agreement has been used 'as is' by many of the biggest brands on the planet. We're happy to look at minor changes - but for anything major, we'll need to get our lawyers involved.
• Special data storage - Riddle is a fully GDPR-compliant quiz maker. All our data is stored on our own EU-based servers (no cloud-based storage) in Germany and Luxembourg. However, if you need something unique - please talk to us about our custom data solutions.
• Custom data processing agreement (DPA) - Just like our contract, our standard DPA works for almost every company. Needs to use your company's DPA or require substantial changes to ours? We'll need to get our own legal folks involved.

Custom plan pricing

We hope our standard plans will meet your needs.

Just talk to us if you need a more tailored solution - we've a proven track record of adapting to our clients' requirements.

Our custom enterprise plans start at $2,500 a month.

The back story?

We're a lean team at Riddle.

Our team is almost entirely engineers, and our business model is based around automated purchasing and billing.

This lets us stay laser-focused on adding more and more features to our quiz maker - with super-competitive pricing.

As a first step, just ask us on support chat - we look forward to chatting with you!