What are the available pricing plans for Riddle?

Riddle offers four pricing plans: Essential at $59/month, Pro at $119/month, Business at $249/month, and Enterprise starting at $749/month. Annual billing options are available with discounted rates.

What features are included in the Essential plan?

The Essential plan includes unlimited content creation, all content formats (including leaderboards), unlimited leads, and the ability to embed content on one domain.

What additional features does the Pro plan offer?

The Pro plan includes all Essential features plus white-label branding, the ability to white-label outgoing emails, add your own logo, and customize colors, fonts, and texts.

What are the benefits of the Business plan?

The Business plan offers all Pro features plus extensive customization options such as custom CSS and fonts, access to Riddle's Stats and Builder APIs, the ability to insert your or your sponsor's ads, upload MP4 videos, and advanced tracking integrations including Google Tag Manager, Google Analytics, Meta Pixel, and Matomo. The Business plan also offers access to our JavaScript messages and Data Layer for advanced interactivity and integration with your systems.

What does the Enterprise plan include?

The Enterprise plan includes all Business features plus a custom user role configurator, Google Looker Studio Connector, season-wide or multi-quiz leaderboards, custom contracts, Data Processing Agreements (DPAs), bespoke infosec and legal documentation, custom integration with your Data Management Platform (DMP), and design and CSS implementation help from our quiz experts.

Is there a free trial available?

Yes, Riddle offers a 14-day free trial with full access to all features, no credit card required.

Are there any discounts for non-profits?

Yes, non-profit organizations receive a 20% discount. Please contact Riddle's support team via chat or email to obtain your unique coupon code.

Are there any limits on content creation or leads?

All Riddle plans include unlimited content creation, unlimited views, and unlimited leads. However, there are limits on concurrent users accessing your content, which are set high enough that 98.4% of customers never reach them.

Can I add additional users or domains?

Yes, you can add extra user licenses for $19/month per user and extra domains for $39/month per domain.

Is Riddle GDPR compliant?

Yes, Riddle is fully GDPR-compliant. All data is securely stored in the EU, and you maintain full control over data capture and privacy policies.

Pricing built to meet your needs

Try the full-featured Riddle experience free for 14 days, no credit card required.

All plans include

Unlimited content

Unlimited views*

Unlimited leads

$19 per additional user

$39 per additional domain

Pay monthly

Pay annually (Save up to 29%)

Essential

$69

per month

Always unlimited
All content formats (including leaderboards)
Unlimited content, unlimited leads

Pro

$129

per month

White-label your interactive content
Everything from Essential
+ White-labelled branding
+ White-label all outgoing emails
+ Add your own logo
+ Customize colors, fonts, and texts

Business

Best value

$299

per month

Fully customize and monetize
Everything from Pro
+ Extensive customization (Add custom CSS & your own fonts)
+ Access to our Stats & Builder API to automate your content creation workflows
+ Insert your or your sponsor's ads
+ Upload mp4 videos
+ Advanced tracking (Google Tag Manager, Google Analytics, Matomo, custom tracking scripts, ...)

Enterprise

$799

base price

Tailored for agencies and brands
Everything from Business
+ Custom user role configurator
+ Google Looker Studio Connector
+ Seasonwide / Multi-Quiz Leaderboards
+ Custom contracts, DPA, bespoke infosec and legal documentation
+ Custom integration with your DMP Platform
+ Design & CSS implementation

Riddle Quiz Maker Reviews

Riddle’s impact on engagement has been remarkable, with 65.8% of site visitors initiating engagement with our interactive content.

Our Tate Kids audience loves interactive content like Riddle’s quizzes. Our games and quizzes generates half our traffic and 22% higher time on site, which means greater engagement and education from our audience.

Contact us

Compare features Pay annually Pay monthly	Essential $59 mo Try Essential	Pro $119 mo Try Pro	Business $249 mo Try Business	Enterprise $749 mo Try Enterprise
Content Creation
Create unlimited Riddles
Access to all Riddle types and blocks Access all Riddle types (Quizzes, Polls, Surveys, Personality quizzes, Leaderboards, Predictors and forms) and all of our 15+ block types.
Create with AI Create Quizzes, Polls, and Personality Quizzes with our AI. You can create AI content from an URL or by simply entering a topic.	5	15	30	50
Collect unlimited responses
Collect unlimited leads
Easily embed your content everywhere
Content optimized for every device
Redirect users to a custom URL when they finish a Riddle
Add call-to-action buttons
Add your own video ads or ad banners
Add YouTube and Vimeo videos
Upload your own .mp4 videos
Manage your media files with the Riddle media library
Design & customization
Extensive customization via palette options
Save style presets and templates
White-label (Remove Riddle Branding)
Custom CSS and fonts
Bespoke templates from our quiz experts
Advanced design and CSS support
Embedding
Concurrent users on your content This limit counts for all of your content. You can have unlimited users on your content, there is just a limit for concurrrent simultaneous access. If you exceed these limits, your content will be unpublished temporarily	5000	10000	20000	50000
Domains to embed content on For security reasons, you have to whitelist a domain before you can embed Riddle content on it. This prevents others from stealing your quizzes.	1	3	10	15
Use the Embed Placeholder Embed the placeholder once and control which content is shown via the Riddle UI. Display a playlist of consecutive Riddles in the placeholder for longer engagement time (coming soon)
Collaboration
Create unlimited projects to collaborate and organize content
Add extra users to your projects
Included user seats	1	1	1	5
Data & integrations
Send leads via integrations Send leads to your marketing tools, Google Sheets, a webhook endpoint, or download them as .xlsx
Get email alerts for new leads
Email personalized quiz results to participants
Mail sending ratelimit Amount of emails you can send via Riddle per hour. This includes all emails (Email automation, DOI, OTP, ...)	1.000	2.000	5.000	10.000
Facebook Pixel Tracking
Google Analytics Tracking
Google Tag Manager Tracking
Matomo Pixel Tracking
Matomo Tag Manager Tracking
Custom Tracking Capture JavaScript events sent from the Riddle iFrame
Riddle Data Layer Pass user data from your website or an URL into the Riddle, and save it together with your lead data
Google Looker Studio connector Visualize your Riddle data in Google Looker Studio and combine it with your website data.
API
Access Riddle API Access information about projects, Riddles, and leads
Build Riddles via API
Access Riddle statistics via API
Enterprise Add-ons
Bespoke infosec and legal documentation
Dedicated account manager (quiz expert) with frequent check-ins and strategy sessions
Custom feature development We develop a custom feature for you. The only restriction is, that it needs to benefit our wider user-base
Custom integrations We integrate your DMP, CRM and CMS with Riddle. You can worry about creating engaging content while we take care of everything else
SSO (Single Sign-on) We integrate Riddle with your SSO system for a seamless experience
Integrate your own media library with Riddle

Common questions

Does Riddle offer a money-back guarantee?

Yes. We offer a 30-day money-back guarantee. If Riddle doesn’t completely meet your needs, just reach out to us in our support chat or email us at support@riddle.com .

How can I pay for Riddle?

Credit card - Visa, Mastercard, American Express
PayPal
Direct debit - all 32 EU/EEA countries + Switzerland, UK, and (coming soon) the USA
Pay by invoice/bank transfer - annual plans only

What happens when my free trial ends?

Riddle believes you should have a complete taste of what we offer in our free trial – no limits, full-featured. To manage server costs, we unpublish any Riddles you’ve created 14 days after your trial has expired. If you choose not to buy a subscription, there is no need for you to do anything, your trial will simply end and you will not be billed at all.

Can I invite my colleagues to my account?

Yes. You can create an unlimited number of projects, and invite colleagues to them with unique roles and permissions for each one.

Each new user costs $19 per month.

Can I cancel my subscription?

Absolutely. You can cancel any plan at any time. Your subscription will be active until the end of your subscription period.

Learn more about how to cancel your subscription.

Does Riddle offer custom pricing plans?

Yes. We know that many brands or publishers can have their own special requirements. Our standard plans are ‘as is’ products - our pricing model and business processes are built around self-service, automated payments (credit card, PayPal, invoicing).

If you require any sort of special features, contracts, or have other special requirements, please

Does my subscription automatically renew?

Yes. Monthly plans are billed on a monthly basis. Annual plans are billed on a yearly basis. 

Learn more about managing your subscription.

Is there a discount if my company is a non-profit?

Yes. Non-profits receive a 20% discount.
Please reach out to us personally via support chat or via email to get your unique coupon code.

* Is there a caveat to the unlimited everything?

All of our Riddle plans include a limit for concurrent users on your content.

But don't worry! Looking at our numbers, 98.4% of Riddle customers never even come close to these high limits – only the largest global brands and publishers.