Video introduction to Riddle

Welcome to Riddle! Watch our quick five minute video introduction to our quiz marketing platform. You'll see how easy it is to create interactive content for your brand or sites, including: Craft a quiz, personality test, survey, poll, & more Mix/match 13 types of question blocks in your interactive content Gather 1st party audience data with 17 types of lead generation fields Seamlessly match your brand - customize colors, upload your fonts, edit CSS, and more Publish and embed on your site And best of all? No coding required. But if you have any questions, please ask us on support chat - we are always happy (and fast) to help.

What happens after my 28-day-trial?

Our 28-day-trial period gives you full access to every Riddle feature - no credit card required. We don't believe in limiting what (and how) you use our quiz maker tools. That means you'll have full access , so you can decide which features would best suit your needs. (Check out our guide about selecting the right plan for your requirements.) ****** However, to manage our server costs, we will un-publish any riddles once your 28-day trial expires. And 30 days after your trial expires, we'll delete your demo account - including any quizzes, leads, and other data. ****** Need more time to try out Riddle? You can always ask us on support chat for a one-time extension. We're happy (and fast) to help out.

Does my subscription auto-renew?

Yes, all of our quiz maker plans renew automatically for the period you selected when you made the initial purchase. (For example, if you bought a Pro monthly subscription, it will renew every month. If you subscribe to our annual plan, it will resubscribe you for the next year.) You can easily control your auto-renew settings. Control your auto-renew settings You can cancel the renewal at any time by clicking on Account > Subscription > then "View your subscription portal" to select a cancellation option. 1. In the top right menu, click "Account" and then "Subscription". 2. Then click on "View your subscription portal". 3. Select "Subscription". 4. Click on "Cancel". What happens when I don't have an active Riddle subscription? Your content will go offline. All lead forms will be deactivated. You won’t be able to create or edit your Riddles or lead forms. You’ll also lose your locked-in price guarantee. Or you can always ask us about your cancellation or renewal options via support chat - we love helping our customers as quickly as possible.

Multi-user: can I invite my colleagues to my account?

All of Riddle's plans let you collaborate - discover how to invite colleagues and clients to your account. Add unlimited numbers of projects by client or by department (editorial, marketing, etc.) Individual log-ins - everyone will get their own log-in, and can collaborate and create quizzes together. Different access levels - control editing and publishing with three levels of permissions: admins, editors, and authors. Everyone can create, but only approved people can actually publish content. Style templates - keep branding consistent. Save your own combinations of your custom fonts, CSS, and other styling. Apply with just a click - saving time and keeping your quizzes brand-consistent. Is there a limit to the number of projects? No - you can create any number of projects. We've seen people set up projects by function (content, sales, etc.) as well as by client or project. Invite the right people to each project - then let their quiz creativity run wild. How many people can I invite? There are no limits. Each user is $19/user per month - while our Enterprise plan includes 50 user seats.

Pricing built to meet your needs

Q: Does Riddle offer a moneyback guarantee?

Absolutely - we offer a moneyback guarantee. Try our quiz maker risk-free for up to 30 days . Our free 14 day trial includes is completely unlocked: All of our quiz maker features Every lead generation option No limits or caps on how many quizzes, quiz takers, or leads If you do decide to upgrade, you then have another month to decide if Riddle is what you're looking for. Any questions? Get answers fast. Our entire team helps on customer support, from our CEO Boris on down . Average response time? Under two minutes - boom! We're confident in our quiz maker - used by global brands and publishers like the BBC , CNN , and Shopify . How to use our moneyback guarantee If Riddle does not completely meet your needs, just let us know on support chat or at hello@riddle.com. We stand by our moneyback guarantee, and will happily refund your money straightaway - no questions asked.

Q: Can I cancel my subscription?

Absolutely! Unlike most folks like mobile phone companies, we're big believers in flexibility. You can cancel our monthly plans at any time. Our annual plans include a discount in return for you paying in advance for the year. Of course, you can cancel your annual plan at any time - but we can't give refunds on any unused months. How can I cancel my Riddle subscription? It's simple: 1. In the top right menu, click "Account" and then "Subscription". 2. Then click on "View your subscription portal". 3. Select "Subscription". 4. Click on "Cancel". What happens when I don't have an active Riddle subscription? Your content will go offline. All lead forms will be deactivated. You won’t be able to create or edit your Riddles or lead forms. You’ll also lose your locked-in price guarantee. To remain a healthy business, we do need to limit the free usage of Riddle a bit. And you can always renew your subscription at any time for full access.

Q: How can I pay for Riddle?

At Riddle, we like keeping things flexible for our brands and publishers. Sign up with no setup or administrative fees - and you may cancel at any time. This carries over to our payment options: Credit card - Visa, Mastercard, American Express PayPal Direct debit - all 32 EU/EEA countries + Switzerland, UK, and (coming soon) the USA Pay by invoice/bank transfer - all annual plans only You will receive an invoice every month and you can also add an extra billing contact (if you'd like them to automatically receive a copy). Want to be invoiced? Sure, we'll be happy to invoice you for any of our annual plans. Our payment terms are immediate payment - not net 30 (Learn more) . We will send out a proforma invoice 30 days in advance. Your finance team can use this to start their internal payment approval process.

Try the full-featured Riddle experience free for 14 days, no credit card required.

All plans include

Unlimited content

Unlimited views*

Unlimited leads

$19 per additional user

$39 per additional domain

Pay annually (Save up to 29%)

Pay monthly

Essential

$59

per month

Always unlimited
All content formats (including leaderboards)
Unlimited content, unlimited leads

Pro

$119

per month

White-label your interactive content
Everything from Essential
+ White-labelled branding
+ White-label all outgoing emails
+ Add your own logo
+ Customize colors, fonts, and texts

Business

Best value

$249

per month

Fully customize and monetize
Everything from Pro
+ Extensive customization (Add custom CSS & your own fonts)
+ Access to our Stats & Builder API to automate your content creation workflows
+ Insert your or your sponsor's ads
+ Upload mp4 videos
+ Advanced tracking (Google Tag Manager, Google Analytics, Meta Pixel, Matomo, custom tracking scripts, ...)

Enterprise

$749

base price

Tailored for agencies and brands
Everything from Business
+ Custom user role configurator
+ Google Looker Studio Connector
+ Seasonwide / Multi-Quiz Leaderboards
+ Custom contracts, DPA, bespoke infosec and legal documentation
+ Custom integration with your DMP Platform
+ Design & CSS implementation

Riddle Quiz Maker Reviews

Riddle’s impact on engagement has been remarkable, with 65.8% of site visitors initiating engagement with our interactive content.

Our Tate Kids audience loves interactive content like Riddle’s quizzes. Our games and quizzes generates half our traffic and 22% higher time on site, which means greater engagement and education from our audience.

Contact us

Compare features Pay annually Pay monthly	Essential $59 mo Try Essential	Pro $119 mo Try Pro	Business $249 mo Try Business	Enterprise $749 mo Try Enterprise
Content Creation
Create unlimited Riddles
Access to all Riddle types and blocks Access all Riddle types (Quizzes, Polls, Surveys, Personality quizzes, Leaderboards, Predictors and forms) and all of our 15+ block types.
Create with AI Create Quizzes, Polls, and Personality Quizzes with our AI. You can create AI content from an URL or by simply entering a topic.	5	15	30	50
Collect unlimited responses
Collect unlimited leads
Easily embed your content everywhere
Content optimized for every device
Redirect users to a custom URL when they finish a Riddle
Add call-to-action buttons
Add your own video ads or ad banners
Add YouTube and Vimeo videos
Upload your own .mp4 videos
Manage your media files with the Riddle media library
Design & customization
Extensive customization via palette options
Save style presets and templates
White-label (Remove Riddle Branding)
Custom CSS and fonts
Bespoke templates from our quiz experts
Advanced design and CSS support
Embedding
Concurrent users on your content This limit counts for all of your content. You can have unlimited users on your content, there is just a limit for concurrrent simultaneous access. If you exceed these limits, your content will be unpublished temporarily	5000	10000	20000	50000
Domains to embed content on For security reasons, you have to whitelist a domain before you can embed Riddle content on it. This prevents others from stealing your quizzes.	1	3	10	15
Use the Embed Placeholder Embed the placeholder once and control which content is shown via the Riddle UI. Display a playlist of consecutive Riddles in the placeholder for longer engagement time (coming soon)
Collaboration
Create unlimited projects to collaborate and organize content
Add extra users to your projects
Included user seats	1	1	1	5
Data & integrations
Send leads via integrations Send leads to your marketing tools, Google Sheets, a webhook endpoint, or download them as .xlsx
Get email alerts for new leads
Email personalized quiz results to participants
Mail sending ratelimit Amount of emails you can send via Riddle per hour. This includes all emails (Email automation, DOI, OTP, ...)	1.000	2.000	5.000	10.000
Facebook Pixel Tracking
Google Analytics Tracking
Google Tag Manager Tracking
Matomo Pixel Tracking
Matomo Tag Manager Tracking
Custom Tracking Capture JavaScript events sent from the Riddle iFrame
Riddle Data Layer Pass user data from your website or an URL into the Riddle, and save it together with your lead data
Google Looker Studio connector Visualize your Riddle data in Google Looker Studio and combine it with your website data.
API
Access Riddle API Access information about projects, Riddles, and leads
Build Riddles via API
Access Riddle statistics via API
Enterprise Add-ons
Bespoke infosec and legal documentation
Dedicated account manager (quiz expert) with frequent check-ins and strategy sessions
Custom feature development We develop a custom feature for you. The only restriction is, that it needs to benefit our wider user-base
Custom integrations We integrate your DMP, CRM and CMS with Riddle. You can worry about creating engaging content while we take care of everything else
SSO (Single Sign-on) We integrate Riddle with your SSO system for a seamless experience
Integrate your own media library with Riddle

Common questions

Does Riddle offer a money-back guarantee?

Yes. We offer a 30-day money-back guarantee. If Riddle doesn’t completely meet your needs, just reach out to us in our support chat or email us at support@riddle.com .

How can I pay for Riddle?

Credit card - Visa, Mastercard, American Express
PayPal
Direct debit - all 32 EU/EEA countries + Switzerland, UK, and (coming soon) the USA
Pay by invoice/bank transfer - annual plans only

What happens when my free trial ends?

Riddle believes you should have a complete taste of what we offer in our free trial – no limits, full-featured. To manage server costs, we unpublish any Riddles you’ve created 14 days after your trial has expired. If you choose not to buy a subscription, there is no need for you to do anything, your trial will simply end and you will not be billed at all.

Can I invite my colleagues to my account?

Yes. You can create an unlimited number of projects, and invite colleagues to them with unique roles and permissions for each one.

Each new user costs $19 per month.

Can I cancel my subscription?

Absolutely. You can cancel any plan at any time. Your subscription will be active until the end of your subscription period.

Learn more about how to cancel your subscription.

Does Riddle offer custom pricing plans?

Yes. We know that many brands or publishers can have their own special requirements. Our standard plans are ‘as is’ products - our pricing model and business processes are built around self-service, automated payments (credit card, PayPal, invoicing).

If you require any sort of special features, contracts, or have other special requirements, please

Does my subscription automatically renew?

Yes. Monthly plans are billed on a monthly basis. Annual plans are billed on a yearly basis. 

Learn more about managing your subscription.

Is there a discount if my company is a non-profit?

Yes. Non-profits receive a 20% discount.
Please reach out to us personally via support chat or via email to get your unique coupon code.

* Is there a caveat to the unlimited everything?

All of our Riddle plans include a limit for concurrent users on your content.

But don't worry! Looking at our numbers, 98.4% of Riddle customers never even come close to these high limits – only the largest global brands and publishers.

Pricing built to meet your needs

Try the full-featured Riddle experience free for 14 days, no credit card required.

Essential

$69

per month

per month

$59

per month

per month

Pro

$129

per month

per month

$119

per month

per month

Business

$299

per month

per month

$249

per month

per month

Enterprise

$799

base price

$749

base price

Contact us

Common questions

Does Riddle offer a money-back guarantee?

How can I pay for Riddle?

What happens when my free trial ends?

Can I invite my colleagues to my account?

Can I cancel my subscription?

Does Riddle offer custom pricing plans?

Does my subscription automatically renew?

Is there a discount if my company is a non-profit?

* Is there a caveat to the unlimited everything?