Customize colors, fonts, and layout
Limited Riddle branding
Embed content on 1 domain

$ 59 per month
Prefer monthly billing? View all Riddle features


All Essential features
100% white labeled with your own branding
Add your own logo
Embed on 3 domains
Facebook Pixel integration

$ 119 per month
Prefer monthly billing? View all Riddle features


All Pro features
Full brand customization
Embed on 10 domains
CSS editor and custom fonts
Add MP4 videos
Use advanced tracking (e.g. Google Tag Manager)
Insert your ads

$ 249 per month
Prefer monthly billing? View all Riddle features


All Business features
Expert content creation
Complete CSS/design support
Turn-key tracking & monetizing
Custom contracts / DPA
SSO (Single Sign-On)
Media library integration
Bespoke landing pages
VIP support & strategy

Ask us
Prefer monthly billing? View all Riddle features
Prices are net of applicable VAT (Learn more)
Compare features Essential Pro Business Full-service
Create unlimited quizzes and collect unlimited leads
Add extra users to your projects (for $19/user/mo)
Add extra domains ($39/mo each) to publish your content on
Easily embed on your website
Fully responsive quizzes - look great on any device
Collect unlimited leads and quiz responses
Send leads to any email marketing tool
Get email alerts for new leads
GDPR-compliant quiz maker
Add YouTube videos
Add Vimeo videos
Email personalized quiz results
Add 'call to action' buttons
Redirect quiz takers to URLs
Pay by invoice/bank transfer (annual plans only)
Saved style templates
Create projects for collaboration
Fully white-labelled - remove the Riddle branding
Facebook Pixel Tracking
Google Analytics Tracking
Google Tag Manager Tracking
Matomo Analytics Tracking
Matomo Tag Manager Tracking
Custom Tracking
Riddle Data Layer
Upload your own MP4 videos
CSS editor and custom fonts
Insert your own video or banner ads
Integrate your SSO (Single Sign-On) system
Add images, video, & audio from your media library
Custom integration - send quiz data to your enterprise software
Bespoke infosec & legal documentation support
Custom quiz creation by our experts
Bespoke design templates (CSS/fonts)
Advanced CSS support for your team
Dedicated account manager / quiz expert
Frequent check-in/strategy sessions
Custom feature development for your needs
Manchester United
Merilyn Beretta

I thought quizzes wouldn’t work. I was wrong - my first quiz got a 68% opt-in rate… 10X better than my previous email collection tools.

Merilyn Beretta – Founder of LeadYourWorld
Derek Harvie

Riddle helps our Children's Interactive team to quickly create engaging content that provide compelling data insights about our audience.

Derek Harvie – Executive Producer - BBC (CBeebies & CBBC)

Common questions

Welcome to Riddle! Watch our quick five minute video introduction to our quiz marketing platform.

You'll see how easy it is to create interactive content for your brand or sites, including:

  • Craft a quiz, personality test, survey, poll, & more
  • Mix/match 13 types of question blocks in your interactive content
  • Gather 1st party audience data with 17 types of lead generation fields
  • Seamlessly match your brand - customize colors, upload your fonts, edit CSS, and more
  • Publish and embed on your site

And best of all? No coding required.

But if you have any questions, please ask us on support chat - we are always happy (and fast) to help.

Absolutely - we offer a moneyback guarantee. Try our quiz maker risk-free for up to 30 days.

Our free 14 day trial includes is completely unlocked:

  • All of our quiz maker features
  • Every lead generation option
  • No limits or caps on how many quizzes, quiz takers, or leads

If you do decide to upgrade, you then have another month to decide if Riddle is what you're looking for.

Any questions? Get answers fast.

Our entire team helps on customer support, from our CEO Boris on down.

Average response time? Under two minutes - boom!

We're confident in our quiz maker - used by global brands and publishers like the BBC, CNN, and Shopify.

How to use our moneyback guarantee

If Riddle does not completely meet your needs, just let us know on support chat or at

We stand by our moneyback guarantee, and will happily refund your money straightaway - no questions asked.

Our 14 day trial period gives you full access to every Riddle feature - no credit card required.

We don't believe in limiting what (and how) you use our quiz maker tools.

That means you'll have full access, so you can decide which features would best suit your needs. (Check out our guide about selecting the right plan for your requirements.)


However, to manage our server costs, we will un-publish any riddles once your 14-day trial expires.

And 30 days after your trial expires, we'll delete your demo account - including any quizzes, leads, and other data.


Need more time to try out Riddle?

You can always ask us on support chat for a one-time extension. We're happy (and fast) to help out.

Absolutely! Unlike most folks like mobile phone companies, we're big believers in flexibility.

You can cancel our monthly plans at any time.

Our annual plans include a discount in return for you paying in advance for the year.

Of course, you can cancel your annual plan at any time - but we can't give refunds on any unused months.

How can I cancel my Riddle subscription?

It's simple:

  1. 1. In the top right menu, click "Account" and then "Subscription".
  2. 2. Then click on "View your subscription portal".
  3. 3. Select "Subscription".
  4. 4. Click on "Cancel".

    What happens when I don't have an active Riddle subscription?

    • Your content will go offline.
    • All lead forms will be deactivated.
    • You won’t be able to create or edit your Riddles or lead forms.
    • You’ll also lose your locked-in price guarantee.

    To remain a healthy business, we do need to limit the free usage of Riddle a bit. And you can always renew your subscription at any time for full access.

Yes, all of our quiz maker plans renew automatically for the period you selected when you made the initial purchase.

(For example, if you bought a Pro monthly subscription, it will renew every month. If you subscribe to our annual plan, it will resubscribe you for the next year.)

You can easily control your auto-renew settings.

Control your auto-renew settings

You can cancel the renewal at any time by clicking on Account > Subscription > then "View your subscription portal" to select a cancellation option.

  1. 1. In the top right menu, click "Account" and then "Subscription".
  • 2. Then click on "View your subscription portal".
  • 3. Select "Subscription".
  • 4. Click on "Cancel".
    • What happens when I don't have an active Riddle subscription?

      • Your content will go offline.
      • All lead forms will be deactivated.
      • You won’t be able to create or edit your Riddles or lead forms.
      • You’ll also lose your locked-in price guarantee.

      Or you can always ask us about your cancellation or renewal options via support chat - we love helping our customers as quickly as possible.

    At Riddle, we like keeping things flexible for our brands and publishers. Sign up with no setup or administrative fees - and you may cancel at any time.

    This carries over to our payment options:

    • Credit card - Visa, Mastercard, American Express
    • PayPal
    • Direct debit - all 32 EU/EEA countries + Switzerland, UK, and (coming soon) the USA
    • Pay by invoice/bank transfer - all annual plans only

    You will receive an invoice every month and you can also add an extra billing contact (if you'd like them to automatically receive a copy).

    Want to be invoiced?

    Sure, we'll be happy to invoice you for any of our annual plans.

    Our payment terms are immediate payment - not net 30 (Learn more).

    We will send out a proforma invoice 30 days in advance. Your finance team can use this to start their internal payment approval process.

    All of Riddle's plans let you collaborate - discover how to invite colleagues and clients to your account.

    • Add unlimited numbers of projects by client or by department (editorial, marketing, etc.)
    • Individual log-ins - everyone will get their own log-in, and can collaborate and create quizzes together.
    • Different access levels - control editing and publishing with three levels of permissions: admins, editors, and authors. Everyone can create, but only approved people can actually publish content.
    • Style templates - keep branding consistent. Save your own combinations of your custom fonts, CSS, and other styling. Apply with just a click - saving time and keeping your quizzes brand-consistent.

    Is there a limit to the number of projects?

    No - you can create any number of projects. We've seen people set up projects by function (content, sales, etc.) as well as by client or project.

    Invite the right people to each project - then let their quiz creativity run wild.

    How many people can I invite?

    There are no limits. Each user is $19/user per month - while our Enterprise plan includes 50 user seats. 

    We're proud of our 'unlimited' pricing model - all of our standard plans (Essential, Pro, and Business) include:

    • Unlimited quizzes - create as many Riddles as you like.
    • Unlimited leads - collect as many e-mails and quiz responses as you want.
    • Unlimited views - no caps on how many people take, share, and enjoy your quizzes, polls, or surveys.

    Need a custom contract, data processing agreement, or storage solution?

    We know that brands or publishers can have their own special requirements.

    Our standard plans are ‘as is’ products - our pricing model and business processes are built around self-service, automated payments (credit card, PayPal, invoicing).

    If you require any sort of special features, contracts, or other changes, check out our Enterprise plan for features like:

    • Single Sign-On (SSO) - need to integrate your organization's SSO? Talk to us.
    • Integrate Getty Images or your media library - give your team access to your brand's video or image assets within Riddle's quiz maker.
    • Custom contract - we've been around since 2014, and our standard agreement has been used 'as is' by many of the biggest brands on the planet. We're happy to look at very minor changes - but for anything major, we'll need to get our lawyers involved.
    • Special data storage or InfoSec documentation - Riddle is a fully GDPR-compliant quiz maker. All our data is stored on our own EU-based servers (no cloud-based storage) in Germany and Luxembourg. However, if you need something unique, please talk to us about our custom data solutions.
    • Custom data processing agreement (DPA) - just like our contract, our standard DPA works for almost every brand or publisher. But if you need to use your company's DPA or substantially modify ours, we can help.