Unlimited access to our creation, customization, and email collection tools - with Riddle branding.

$ 19 per month

View all quiz features


Fully white labelled - add your own logo. Send users to custom landing pages based on their results.

$ 49 per month

View all quiz features


Create and collaborate as a team. Seamlessly blend quizzes to your sites' branding, CSS, and fonts.

$ 249 per month

View all quiz features
Compare featuresBasicProTeam
Create unlimited quizzes and engagements
Easily embed on your website
Fully responsive quizzes - look great on any device
Collect unlimited leads and quiz responses
Send leads to any email marketing tool
GDPR-compliant quiz maker
Fully white-labelled - add your logo
Add 'call to action' buttons
Custom quiz result landing pages
CSS editor and custom fonts
Multi-user teams and saved style templates
Insert your own video or banner ads
Chicago Bulls

Riddle helps our Children's Interactive team to quickly create engaging content that provide compelling data insights about our audience.

derek harvie
Derek Harvie

Executive Producer - BBC (CBeebies & CBBC)

Common questions

Absolutely – try our quiz maker risk-free for up to 30 days.

If Riddle doesn’t completely meet your needs, just drop us a note via support chat or at We’ll happily refund your money straightaway – no questions asked.

Our 14 day trial period gives you full access to all our quiz tools.

After the trial, any quizzes that you have created and embed on your site will always stay live.

You’ll just lose the ability to edit your Riddle, view stats, or download any leads.

But your content itself will always be available for your audience – we don’t think it’s good karma to delete quizzes post-trial.

(One note – if you use our white label features to hide our branding or add your own, this will revert on your embedded Riddles at the end of your trial period to show our lovely Riddle logo.) 🙂


Upgrading your Riddle subscription is easy.

  1. Log in, then click on the ‘…’ menu in the top right corner
  2. Select ‘upgrade now’ and choose your new plan.
  3. Payment: we accept all major credit cards and PayPal

Annual or monthly – what’s the difference?

  • Our monthly plans are very flexible – you can cancel at any time.
  • Our annual plans include a 20% discount – but you’ll pay for 12 months at the start of your subscription.

Check out this overview of the differences between our plans

How to upgrade – video overview:

Absolutely – many of our agencies and corporate clients have this business need.

Our BASIC and PRO plans are single user – with only log-in per account at any one time. You can share that with your colleagues – but you won’t be able to both work on your quizzes simultaneously.

Our ENTERPRISE plan was designed with this in mind, so teams can collaborate and create quizzes together.

  • You’ll be able to add unlimited numbers of teams (by client or by department – ‘editorial’, ‘marketing’, etc.).
  • Everyone in that team will get their own log-in – and can collaborate and create quizzes together.
  • Control access with three levels of permissions – admins, editors, and authors. Everyone can create, but only approved people can actually publish content.

(Side note – our Enterprise plan has a lot of other cool features, include ‘save your style’ templates, CSS editing, and more. Read on for more details.)

White labelled quiz maker plans – Riddle Pro or Enterprise?

Absolutely! Unlike (cough, cough) mobile phone companies, we’re big believers in flexibility.

You can always cancel your subscription at any time.

Cancelling your Riddle subscription is simple:

  1. Log in, then click on the ‘…’ menu in the top right corner
  2. Select ‘Payment details’
  3. Scroll to the bottom and select ‘cancel’

Here are some more details:

The good news – quizzes that you created and embedded on your website will always (always!) stay live.

Yup, that’s correct – no matter if you cancel your subscription, we’re big believers that your content always belongs to you.

However, to stay a healthy business, we do need to limit the free usage of Riddle a bit. If you decide to not subscribe, some of our premium features will disappear including:

  • Our Riddle logo will appear below your quiz content – and any custom logo you uploaded will not be shown.
  • We might show a small text box saying “Quiz Maker powered by Riddle” (or something similar) below your quiz.
  • If you used our CSS editor, any custom CSS you entered will be revert back to our standard look and feel.
  • Lead forms won’t be shown – our lead collection options only work during the free trial or as an active subscriber.
  • Access to the stats and to the edit mode of your Riddles will be disabled.

Fear not – that may look like a long list – but the important thing is that your quiz will always be live for your audience to enjoy.

And hey – you can always renew your subscription at any time for full access. 



Videos are incredibly engaging – and Riddle makes it easy to search and paste in any YouTube clip into any type of Riddle.

  • In the media selector, choose ‘YouTube’.
    • Type in your search terms
    • Or paste in the video’s URL

Even better – you can set the video’s start and end points, instead of playing the entire video.

  • Show video controls – hides the control bar and minimize YouTube branding in your clip
  • Set start point – play the video, then click to set the precise start point 
  • Set end point – click to set the end point
  • Suggested uses: 
    • Play 5-10 seconds of a movie, song, or sports clip.
    • Set the end point – then ask ‘What happens next?’


Here’s an example we created around some 80’s one hit wonders… 

All featuresBasicProTeam
Quiz maker
Intuitive quiz maker
13 types of quizzes, lists, surveys, and polls
Create unlimited numbers of quizzes
★★★★★ customer service
Scored quizzes (with right/wrong answers)
Personality tests (each result based on all answers)
Standalone lead generation form
Four types of polls
Surveys (with data export)
Social stories (where quiz meets blog post)
Social sharing (Facebook, Twitter, WhatsApp, LinkedIn)
Conditional logic quiz (interactive story)
Multilingual (67 languages and counting!)
Quiz layouts: wide, tall, or square
Single and multiple correct answers
Free text responses
Image answers
Score as you go - or at end of quiz
Correct/incorrect answer explanations
Custom 'correct/wrong' messages and other quiz text fields
Random question order
Random quiz answer order
Rich text formatting: include links, lists and emojis
Hide vote totals
Hide percentages
Automatically close polls (by date/time)
Unroll quizzes
Show multiple personality results (X% for #1, Y% for #2, etc.)
Quiz statistics - track starts, completes, leads, shares
Detailed quiz stats - by question and results
Optimize quizzes using 'engagement graph'
Upload your own images
Google image search
Pexels - classy stock photos
Giphy - search/use animated GIFs
Twitter - embed any tweet
Facebook - add images
Instagram - add images
Sound files (coming soon)
YouTube videos - set start/end points
In-tool image editing (crop, filters, text)
Add overall timer to your quiz
Add timer for individual questions
Collect unlimited leads and user responses
Drag and drop form builder
Optional or mandatory forms
Link to your terms and conditions
Add opt-in check boxes
Download leads to XLS or CSV file
MailChimp (native integration)
AWeber (native integration)
Connect to any marketing tool with Zapier app
Connect to any data system with our webhook
Automatically send emails to each quiz taker
Segment leads by quiz results for follow up marketing
Multiple field types (drop down, radio button, etc.)
REGEX data validation (ex. Is this a complete mail address?)
Connect to DropBox (coming soon)
Send leads to Google Documents
Call to action buttons - vary by quiz result
Custom landing pages - send to any URL (based on quiz results)
Select unlimited form fields
Pre-designed form templates
Save your lead forms as templates
Import your own forms
Display your videos or ads
Customize quiz colors and fonts
Choose styles and themes
Full creative control (buttons, fonts, background)
Select background patterns
Accessibility features (hearing/vision-impaired)
Customize social text (FB, Twitter, WhatsApp, LinkedIn, Messenger)
Hashtag support (Twitter, Facebook)
Change in-quiz button text (ex. "Play again")
Hide Riddle logo (100% white label)
Add your own branding
Add your own clickable logo
Include custom footer
CSS editor - full control over your quiz styling
Team templates - save/apply your own style combinations
Use your own font - Google, Adobe TypeKit, upload your own
Embed on any site
Fully responsive - displays perfectly on any device
Wordpress plug-in
Google AMP support
Thunder / Drupal plug-in
Customize embed width
Choose three different embed options
Include quiz text to enhance your SEO
PDF reports of quiz statistics
Refresh ads on quiz page
Doubleclick and other pixel support
GDPR safe Facebook pixel support
Google Tag Manager
Display your banner ads below your quiz
Place your own video ads
Multi-user teams - create/collaborate on quizzes together
Teams: individual roles for author, editor and admin
Add unlimited teams
Create team design templates - including custom CSS, fonts, colors
Set a default design template for each team

Our teams love Riddle’s flexibility. We can rapidly create and deploy unique branded quizzes and other content for our clients’ custom campaigns.

Lior Geller
Lior Geller

Director of Product - Minute Media

Prices include VAT