Unlimited quiz creation, customization, and email collection - with Riddle branding. Unlimited lead collection and storage - send to MailChimp, AWeber, and many other CRM tools.

$ 29 per month

View all quiz features


All the features of BASIC - plus 100% white labelled. Add your own logos, then redirect your leads based on quiz results - with our call to action buttons or custom landing pages.

$ 49 per month

View all quiz features


Every PRO option - plus total creative freedom. Add custom fonts, use our CSS editor, and more. Create and collaborate as a team - then monetize your quizzes with banner or video ads.

$ 249 per month

View all quiz features
Prices are net of applicable VAT (Learn more)
Compare featuresBasicProTeam
Create unlimited quizzes and engagements
Easily embed on your website
Fully responsive quizzes - look great on any device
Collect unlimited leads and quiz responses
Send leads to any email marketing tool
Get email alerts for new leads
GDPR-compliant quiz maker
Flexible payment: credit card, PayPal, direct debit
Add YouTube videos
Fully white-labelled - add your logo
Add Vimeo videos
Email personalized quiz results
Upload quiz questions by spreadsheet
Add 'call to action' buttons
Custom quiz result landing pages
Upload your own MP4 videos
CSS editor and custom fonts
Multi-user teams and saved style templates
Insert your own video or banner ads
Single license - sites you own/operate
Multiple license - embed on your clients' sites
Manchester United

Riddle helps our Children's Interactive team to quickly create engaging content that provide compelling data insights about our audience.

derek harvie
Derek Harvie

Executive Producer - BBC (CBeebies & CBBC)

Common questions

Absolutely! Unlike (cough, cough) mobile phone companies, we’re big believers in flexibility.

You can cancel our monthly plans at any time.

Our annual plans include a hefty discount (up to 33%) in return for you paying in advance for the year. You of course can cancel any time – but we can’t give refunds on any unused months.

How can I cancel my Riddle subscription?

It’s super simple:

  1. In the top right menu, click ‘account’ > ‘subscription’.

2. Then click on ‘View your subscription portal’:

3. Next – select ‘Subscription’:

4. And finally – choose either our ‘pause’ or ‘cancel’ options:

  • Pause: Take a temporary three-month break from your Riddle subscription. Your subscription will auto-restart at the end of this period.
  • Cancel: Your subscription is deactivated until you turn it back on.

Why choose pause instead of cancel?

We designed our ‘pause’ option for businesses that might not need Riddle for short periods.

You will lock in your pricing – even if we raise prices down the road. For example, some of our earliest subscribers from 2014 are still on our $3 a month plan.

What happens when I don’t have an active Riddle subscription?

Here are some more details:

  • The good news – quizzes that you created and embedded on your website will always (always!) stay live.
  • Yup, that’s correct – no matter if you cancel your subscription, we’re big believers that your content always belongs to you.

However, to stay a healthy business, we do need to limit the free usage of Riddle a bit.

If you decide to pause or cancel, some of our premium features will disappear including:

  • Our Riddle logo will appear below your quiz content – and any custom logo you uploaded will not be shown.
  • We might show a small text box saying “Quiz Maker powered by Riddle” (or something similar) below your quiz.
  • If you used our CSS editor, any custom CSS you entered will be revert back to our standard look and feel.
  • Lead forms won’t be shown – our lead collection options only work during the free trial or as an active subscriber.
  • Access to the stats and to the edit mode of your Riddles will be disabled.

Fear not – that may look like a long list – but the important thing is that your quiz will always be live for your audience to enjoy.

And hey – you can always renew your subscription at any time for full access.

Or do you cut corners by outsourcing support and relying on online help resources?

Absolutely. Everyone at Riddle (from our CEO Boris on down) helps with customer support through our support chat.

(We also regularly run free webinars and onboarding/quiz best practices sessions – to make sure you’re getting the most out of your Riddle quiz maker subscription.)

And we all race each other to respond first. That means you’ll get an answer fast – lightning-fast (our response time is under two minutes).

To be honest, that might also be due to our monthly competition – the person who assists the most customers wins free beer. Our team is mostly German – so we love beer!

But seriously, put us to the test.

Ask us anything – we can help with technical questions, give you feedback on your quiz, or tips on how to improve your quiz marketing strategy.

The bottom line? We’re big customer support geeks – and love to help out.

We totally get it.

Using an online quiz maker can sound ‘too good to be true’.

But Riddle has grown by leaps and bounds since we launched way back in 2014.

Everyone from small start-ups (like The Hair Fuel) to big brands and publishers like the BBC, Red Bull, and Shopify use Riddle to collect leads or engage their audiences.

Any questions? Just ask us on support chat – we respond in under two minutes.

You’ll probably chat with our cofounders Boris and Mike – who race our devs to be first to respond. They’d be happy to provide more information around successful quiz marketing with Riddle

We get asked this a lot. Isn’t it frustrating to sign up for an online tool, only to find they have low monthly limits on how much you can use it?

At Riddle, we do things differently.

All our plans are completely unlimited – without monthly limits:

  • Unlimited content – make as many quizzes, polls, and other content as you want.
  • Unlimited quiz visitors – we don’t limit how people can see or take your quizzes.
  • Unlimited leads & data – collect any number of leads and quiz responses.

Basic, Pro, or Team – every Riddle plan is 100% unlimited. Just pick the quiz maker plan with the features you need.

The only caveat? We include a ‘fair use’ limit of 10 million views a month. That’s more than enough for 98.7% of our users – and supports our low-cost pricing model.

We’re also flexible – in case your quiz unexpectedly goes mega-viral.

Don’t worry – we won’t charge you for the first month of heavy traffic. But after that, we’ll need to pass on our increased server costs – it’s just $125 for every additional 10 million views.

And we don’t ever spring surprises – our team will always chat with you first.

No surprise, but we think the answer is a flat-out YES, no matter your marketing objectives.

Want to create a quiz to collect leads?

Riddle’s quizzes get 35-45% opt-in rates (20X better than typical email collection tools).

Heck, our partners regularly do better than that. Take leadership coach Merilyn Beretta, for example – she gets a phenomenal 68% opt-in rate with her ‘WoW Archetype personality test.

Need to engage your audience so they stay longer? Adweek knows online quizzes and personality tests are some of the most popular and most shared online content.

Or, make any article a compelling interactive experience with a poll, survey, or list.

Our reaction polls take under a minute to make – you’ll see 20-25% of all page visitors will click and vote. Not bad for just 60 seconds’ work, right?

Great question. We designed Riddle to scale from a single user or small teams, all the up to large brands, agencies, and publishers.

And it’s risk-free.

You can start with our 14-day free trial, which is completely unlocked and includes all our features. Plus, you won’t need to add a credit card – so you’ll never risk being charged if you forget to cancel.

Once you subscribe, you also get our 30-day moneyback guarantee – whatever the reason, no questions asked.

And finally, we don’t believe in long-term contracts or upfront setup fees. We’re so sure your team or clients will love Riddle that we make it easy to cancel.

Our customers find that Riddle quizzes and other content quickly prove their value, building their own internal buzz.

Most customers start using our quiz maker for one project. But once other people see Riddle’s content in action, they start pushing to use it across their departments and brands.

The good news? Our licenses are very flexible. Riddle’s Basic and Pro allow use on unlimited sites that you own or operate. Riddle Team is a global license – and can be used on client sites as well.

You’ll also get the metrics and tools to prove to your stakeholders how valuable Riddle can  be:

  • Lead generation notifications – send your sales team email alerts for new leads to convert to customers.
  • Time on site – measure how long your users engage with each quiz, poll, or other formats.
  • Detailed quiz analytics – track everything, from quiz responses to how many people start, finish, and share your quiz.
  • Account-wide statistics – compare your teams’ progress across date ranges.

True, there are some dodgy quiz makers out there – who use cookies or trackers to collect data from their customers’ quizzes.

But we’re not one of them.

Riddle never (ever!) collects or sells your quiz data. We don’t add cookies or trackers that collect your quiz takers’ information.

That’s why privacy-conscious companies like the BBC and CNN use our software with total confidence.

Plus, we’re a fully GDPR-compliant online quiz creator. We also comply fully with California’s CCPA, Canada’s PIPEDA, and other global data privacy regulations.

Riddle is 100% EU-based, with all servers in Germany and Luxembourg.

Any personal data from your quizzes can go directly to your marketing software without touching the Riddle servers. Or, if you like, you can choose our GDPR-safe ‘Save to Riddle’ option so that you can download this as a CSV file from our servers.

But any questions? Just ask us on support chat – we can provide additional clarification and a copy of our Data Processing Agreement (available in English and German).

Heck yes.

We’ve designed Riddle as the easy-to-use quiz maker that everyone can use – no coding required.

There’s no training or tech skills required – and you can create a quiz in just minutes.

  • Flexible scoring and results
  • Add images, GIFs, and audio or video clips <LINK>
  • 100% white-labeled – customize colors and branding to match your site

Embedding your Riddle quiz on your site is super simple. (It’s as easy as embedding a YouTube video.)

  1. Go to the ‘Publish’ step in your riddle.
  2. Copy the embed code.
  3. Paste the code directly on any page on your website or blog.

Here’s a quick blog post we whipped up covering the various options:

Absolutely – we offer a moneyback guarantee. Try our quiz maker risk-free for up to 30 days.

quiz maker moneyback guarantee

Our free 14 day trial is full featured:

  • All quiz maker features
  • All lead generation options
  • No caps or limits on quizzes, quiz takers, or leads

If you do decide to upgrade, you then have another month to decide if Riddle is what you’re looking for.

Any questions? Get answers in two minutes flat.

And we’re here to help! Our entire team races each other on customer support, from our CEO Boris on down.

Average response time? Under two minutes – boom!

We’re pretty confident in our quiz maker – used by folks like the BBC, CNN, and Shopify.

How to use our moneyback guarantee

And hey – no worries at all.

If Riddle does not completely meet your needs, just drop us a note via support chat or at

We stand by our moneyback guarantee, and will happily refund your money straightaway – no questions asked.

At Riddle, we like keeping things nice and flexible – easy sign up with no pesky set up or admin fees, plus you cancel at any time.

This carries over to our payment options:

  • Credit card – Visa, Mastercard, American Express
  • PayPal
  • Direct debit – all 32 EU/EEA countries + Switzerland, UK, and (coming soon) the USA

You’ll receive an invoice every month – and you can also add an extra billing contact (if you’d like them to automatically receive a copy).

Want to be invoiced?

Sure, we’d be happy to invoice you – however issuing/sending invoices involve bank fees and a lot more manual effort on our part. 

We’re a lean team and our business model is built on automatic payments via credit cards/PayPal/direct debit – so we have to add an extra cost to cover the costs. 

We only do these for our annual Team plans.

We add a $100/£100/€100 cost to each payment to cover these extra steps. (Our data shows that each invoice renewal requires an average of 5.7 emails from us to various finance departments – before payment is issued.)

Our payment terms are net 30 – we’ll need to add a $100/€100/£100 late charge for payments received more than 30 days after the invoice date.

For the invoice – we’d just need you to send us:

  • your billing address
  • finance contact name and email
  • Plus any internal PO# you’d like us to add

We’d then send you the invoice – as well as a copy directly to the finance contact. Payment is Net30.

All featuresBasicProTeam
Quiz maker
Intuitive quiz maker
15 types of quizzes, lists, surveys, and polls
Create unlimited numbers of quizzes
★★★★★ customer service
Scored quizzes (with right/wrong answers)
Personality tests (each result based on all answers)
Standalone lead generation form
Four types of polls
Surveys (with data export)
Social stories (where quiz meets blog post)
Social sharing (Facebook, Twitter, WhatsApp, LinkedIn)
Conditional logic quiz (interactive story)
Multilingual (67 languages and counting!)
Quiz layouts: wide, tall, or square
Single and multiple correct answers
Free text responses
Image answers
Score as you go - or at end of quiz
Correct/incorrect answer explanations
Custom 'correct/wrong' messages and other quiz text fields
Random question order
Random quiz answer order
Rich text formatting: include links, lists and emojis
Hide vote totals
Hide percentages
Automatically close polls (by date/time)
Unroll quizzes
Show multiple personality results (X% for #1, Y% for #2, etc.)
Quiz statistics - track starts, completes, leads, shares
Detailed quiz stats - by question and results
Optimize quizzes using 'engagement graph'
Upload your own images
In-tool image editing (crop, filters, text)
Google image search
Pexels - classy stock photos
Giphy - search/use animated GIFs
Twitter - embed any tweet
YouTube videos - set start/end points
Add Vimeo videos
Sound files (MP3 and WAV)
Upload your own video files (MP4)
Add overall timer to your quiz
Add timer for individual questions
Collect unlimited leads and user responses
Drag and drop form builder
Optional or mandatory forms
Get email alerts for new leads
Link to your terms and conditions
Add opt-in check boxes
Download leads to XLS or CSV file
MailChimp (native integration)
AWeber (native integration)
Connect to any marketing tool with Zapier app
Connect to any data system with our webhook
Automatically send emails to each quiz taker
Segment leads by quiz results for follow up marketing
Multiple field types (drop down, radio button, etc.)
REGEX data validation (ex. Is this a complete mail address?)
ActiveCampaign (native integration)
Connect to DropBox (coming soon)
Send leads to Google Documents
Call to action buttons - vary by quiz result
Custom landing pages - send to any URL (based on quiz results)
Select unlimited form fields
Pre-designed form templates
Save your lead forms as templates
Import your own forms
Display your videos or ads
Customize quiz colors and fonts
Choose styles and themes
Full creative control (buttons, fonts, background)
Select background patterns
Accessibility features (hearing/vision-impaired)
Customize social text (FB, Twitter, WhatsApp, LinkedIn, Messenger)
Hashtag support (Twitter, Facebook)
Change in-quiz button text (ex. "Play again")
Hide Riddle logo (100% white label)
Add your own branding
Add your own clickable logo
Include custom footer
Advanced text editing/formatting
CSS editor - full control over your quiz styling
Team templates - save/apply your own style combinations
Use your own font - Google, Adobe TypeKit, upload your own
CSV reports of quiz statistics
Multiple CSV reports for easy analysis
Embed on any site
Fully responsive - displays perfectly on any device
Wordpress plug-in
Google AMP support
Thunder / Drupal plug-in
Customize embed width
Choose three different embed options
Include quiz text to enhance your SEO
Refresh ads on quiz page
Doubleclick and other pixel support
GDPR safe Facebook pixel support
Google Tag Manager
Display your banner ads below your quiz
Place your own video ads
Multi-user teams - create/collaborate on quizzes together
Teams: individual roles for author, editor and admin
Add unlimited teams
Create team design templates - including custom CSS, fonts, colors
Set a default design template for each team

Our teams love Riddle’s flexibility. We can rapidly create and deploy unique branded quizzes and other content for our clients’ custom campaigns.

Lior Geller
Lior Geller

Director of Product - Minute Media