Unlimited quiz creation, customization, and email collection - with Riddle branding. Unlimited lead collection and storage - send to MailChimp, AWeber, and many other CRM tools.

$ 29 per month

View all quiz features


All the features of BASIC - plus 100% white labelled. Add your own logos, then redirect your leads based on quiz results - with our call to action buttons or custom landing pages.

$ 49 per month

View all quiz features


Every PRO option - plus total creative freedom. Add custom fonts, use our CSS editor, and more. Create and collaborate as a team - then monetize your quizzes with banner or video ads.

$ 199 per month

View all quiz features
Prices include VAT (Learn more)
Compare featuresBasicProTeam
Create unlimited quizzes and engagements
Easily embed on your website
Fully responsive quizzes - look great on any device
Collect unlimited leads and quiz responses
Send leads to any email marketing tool
Get email alerts for new leads
GDPR-compliant quiz maker
Flexible payment: credit card, PayPal, direct debit
Add YouTube videos
Fully white-labelled - add your logo
Add Vimeo videos
Email personalized quiz results
Upload quiz questions by spreadsheet
Add 'call to action' buttons
Custom quiz result landing pages
Upload your own MP4 videos
CSS editor and custom fonts
Multi-user teams and saved style templates
Insert your own video or banner ads
Single license - sites you own/operate
Multiple license - embed on your clients' sites
Manchester United
Red Bull

Riddle helps our Children's Interactive team to quickly create engaging content that provide compelling data insights about our audience.

derek harvie
Derek Harvie

Executive Producer - BBC (CBeebies & CBBC)

Common questions

Absolutely! Unlike (cough, cough) mobile phone companies, we’re big believers in flexibility.

You can always cancel your subscription at any time.

Cancelling your Riddle subscription is simple:

  1. In the top right menu, click ‘account’ > ‘subscription’.
  2. Click ‘View payment details’.
  3. Click the arrow next to your plan.
  4. Then click ‘cancel’.

Here are some more details:

  • The good news – quizzes that you created and embedded on your website will always (always!) stay live.
  • Yup, that’s correct – no matter if you cancel your subscription, we’re big believers that your content always belongs to you.

However, to stay a healthy business, we do need to limit the free usage of Riddle a bit.

If you decide to not subscribe, some of our premium features will disappear including:

  • Our Riddle logo will appear below your quiz content – and any custom logo you uploaded will not be shown.
  • We might show a small text box saying “Quiz Maker powered by Riddle” (or something similar) below your quiz.
  • If you used our CSS editor, any custom CSS you entered will be revert back to our standard look and feel.
  • Lead forms won’t be shown – our lead collection options only work during the free trial or as an active subscriber.
  • Access to the stats and to the edit mode of your Riddles will be disabled.

Fear not – that may look like a long list – but the important thing is that your quiz will always be live for your audience to enjoy.

And hey – you can always renew your subscription at any time for full access.

Welcome to Riddle!

Here’s our quick video introduction to our quiz maker, including:

  • creating your first quiz
  • collecting emails with a lead generation form
  • customization & white labelling your quiz
  • publishing to your site

But any questions? Please just ask us on support chat – we’re big customer service geeks, and generally race each other to answer first. 🙂

Want to become a quiz master?

Watch our co-founder Mike as he shares the secrets that makes quizzes succeed:

Absolutely – Riddle’s online quiz creator is super WordPress-friendly.

You can use our plug-in here – no coding required:

Riddle Quiz Maker – easily add quizzes with unlimited lead generation to your site

Or you can paste our embed code on your site:

  1. Download and install our free WordPress plug-in.
  2. Make an online quiz on Riddle 
  3. Copy & paste your quiz embed code into the text editor.
    • (The plug-in is really just a short cut – so you can paste in the short code for your Riddle.)
    • You can accomplish the same functionality using our standard embed codes though, following these steps:
      • On the publish screen in Riddle, copy the standard embed code. 
      • In WordPress, switch from the visual to the text editor and paste the code where you want to see the riddle. 
      • That will put your riddle into the post or page. 

Here’s a handy video overview showing how to get started with our quiz maker plug-in:

One note: This is designed for folks using a self-hosted site.

Are you using a free account? Alas, won’t allow any iFrames (like Riddle’s quizzes) to be embedded on your site.

Absolutely – try our quiz maker risk-free for up to 30 days.

If Riddle does not completely meet your needs, just drop us a note via support chat or at We’ll happily refund your money straightaway – no questions asked.

Videos are incredibly engaging – and Riddle makes it easy to search and paste in any YouTube clip into any type of Riddle.

[Updated July 1, 2020 – now you can also add MP4 videos directly to any Riddle content, complete with start/end points (Team plan). This gives a cleaner, more professional look – without YouTube’s branding and controls.]

  • In the media selector, choose ‘YouTube’.
    • Type in your search terms
    • Or paste in the video’s URL

Even better – you can set the video’s start and end points, instead of playing the entire video.

  • Show video controls – hides the control bar and minimize YouTube branding in your clip
  • Set start point – play the video, then click to set the precise start point
  • Set end point – click to set the end point
  • Suggested uses:
    • Play 5-10 seconds of a movie, song, or sports clip.
    • Set the end point – then ask ‘What happens next?’

Here’s an example we created around some 80’s one hit wonders…

Images, videos, animated gifs, web articles… really, you can add pretty much any type of media under the sun.

In our media selector, simply click on one of the available media options and just search for whatever you need without ever leaving the site.

We currently support:

  1. Google:  The Amazon of Riddle’s image options, Google will show you a never-ending stream of pictures around any subject. You can also just paste in the URL of any Google Image into the search box.
  2. PexelsWe love these guys – they provide thousands of top quality, copyright and royalty-free images that are completely free to be use.
  3. Facebook: The 800lb gorilla among social networks, Facebook makes it easy to connect and use images from any account or page you manage.
  4. Giphy: Ah, Giphy – home of most of the millions of animated clips we all see online these days. They tend to be more humorous than serious – and used wisely, can provide a jolt of energy to your quiz experience.
  5. Audio: Easily upload your own audio clips – along with a background image. Great for ‘name that song’ or ‘who said that’ questions – and of course teachers and language instructors.
  6. YouTube: You can’t go wrong searching on YouTube. With something like 82 million videos, it’s a near-certainty that YouTube has a clip that’s perfect for your needs. (Heck, even if 40 million are of the internet-devouring cat variety, that’s still one heck of a lot of options!)
  7. Videos (MP4): Want to avoid YouTube? You can also add your video files to Riddle directly – for a much cleaner interface, autoplay, plus no YouTube branding.
  8. YouTube: You can’t go wrong searching on YouTube. With something like 82 million videos, it’s a near-certainty that YouTube has a clip that’s perfect for your needs. (Heck, even if 40 million are of the internet-devouring cat variety, that’s still one heck of a lot of options!)
  9. Twitter: Embed any the URL of any public tweet from any account – a great way to tap into the Twitter zeitgeist and make your quiz super contemporary.
  10. Upload: You can always kick it old school – and go for the classic option of uploading your own images or animated GIFs. This is a good choice if you have your own subscription to a stock photo library like Shutterstock or iStockphoto.

Update – May, 2019:

Auto-convert GIFs to streaming videos: GIFs are super popular – and great for engagement. But they’re big files – and they’re slow to load, especially if you’re using several in a single Riddle. (Unless you’re using our new lazy loading option – which also speeds things up.)

Going forward, all animated GIFs you upload (or use from Giphy) will automatically be converted to MP4 videos (max file size: 7MB).

No loss of quality, and much faster experience, especially for mobile users on slower connections.

Great question – while our BASIC and PRO plans are single user, our ENTERPRISE plan was designed so multiple people could collaborate and create quizzes together.

Teams – key features:

  • You’ll be able to add unlimited numbers of teams (by client or by department – ‘editorial’, ‘marketing’, etc.).
  • Everyone in that team will get their own log-in – and can collaborate and create quizzes together.
  • Control access with three levels of permissions – admins, editors, and authors. Everyone can create, but only approved people can actually publish content.
  • That’s not all – with teams, you can also leverage ‘style templates’.
    • Create and save your own combinations of fonts, CSS, and other styling. Your teams can quickly apply them with just a click – saving timing and keeping your quizzes brand-consistent.

Is there a limit to the number of teams?

Nope – create away. 🙂 We’ve seen people set up teams by function – editorial, marketing, etc., as well as by client or project.

Invite the right people to each project – and let their creativity run wild.

How many people can I invite?

Our standard enterprise license includes 10 team users. For extra licenses, it’s $19 a month for each additional seat. 

How to add a new team to your account?

  1. Simply click on the top right menu
  2. Then ‘teams’
  3. Name your team, then invite your colleagues (you can see the differences between the admin/editor/author access levels here)

Team feature – video overview:

Right – so the best way to get people to see your Riddles is to embed them on your site then share them.

But you can also just share the URL with your audience directly – via email or however… you can get this in the ‘Publish’ step: (the name and numbers will change slightly based on your specific quiz).

But we highly recommend your quiz embedding on your site… That way, however it is discovered and shared (User A posts on FB, User B sees and shares on Pinterest, and so on) – all of the viral traffic keeps coming back to your site. Otherwise, by posting the URL, everyone comes back to us.

Here’s an overview of five options how to share your Riddle quiz:

Hope that helps but just let us know if we can assist further.

Yes, all of our plans renew automatically for the period you selected when you made the initial purchase.

(As an example, if you bought a Pro monthly subscription, it will renew every month. If you subscribe to our annual plan, you’ll be renewed for the next year.)

If you do not wish to auto-renew, no problem at all.

You cancel the renewal at any time by clicking on Account > Subscription > Select ‘more’ under subscription – then ‘View Payment Details’ > click on ‘billed every month/year’ and select a cancellation option.

Or you can ask us via support chat – we’re lightning-fast at responding to customer questions.

Upgrading your Riddle subscription is easy.

  1. Log in, then click on the ‘…’ menu in the top right corner
  2. Select ‘upgrade now’ and choose your new plan.
  3. Payment: we accept all major credit cards and PayPal

Annual or monthly – what’s the difference?

  • Our monthly plans are very flexible – you can cancel at any time.
  • Our annual plans include a 20% discount – but you’ll pay for 12 months at the start of your subscription.

Check out this overview of the differences between our plans

How to upgrade – video overview:

All featuresBasicProTeam
Quiz maker
Intuitive quiz maker
15 types of quizzes, lists, surveys, and polls
Create unlimited numbers of quizzes
★★★★★ customer service
Scored quizzes (with right/wrong answers)
Personality tests (each result based on all answers)
Standalone lead generation form
Four types of polls
Surveys (with data export)
Social stories (where quiz meets blog post)
Social sharing (Facebook, Twitter, WhatsApp, LinkedIn)
Conditional logic quiz (interactive story)
Multilingual (67 languages and counting!)
Quiz layouts: wide, tall, or square
Single and multiple correct answers
Free text responses
Image answers
Score as you go - or at end of quiz
Correct/incorrect answer explanations
Custom 'correct/wrong' messages and other quiz text fields
Random question order
Random quiz answer order
Rich text formatting: include links, lists and emojis
Hide vote totals
Hide percentages
Automatically close polls (by date/time)
Unroll quizzes
Show multiple personality results (X% for #1, Y% for #2, etc.)
Quiz statistics - track starts, completes, leads, shares
Detailed quiz stats - by question and results
Optimize quizzes using 'engagement graph'
Upload your own images
In-tool image editing (crop, filters, text)
Google image search
Pexels - classy stock photos
Giphy - search/use animated GIFs
Twitter - embed any tweet
YouTube videos - set start/end points
Add Vimeo videos
Sound files (MP3 and WAV)
Upload your own video files (MP4)
Add overall timer to your quiz
Add timer for individual questions
Collect unlimited leads and user responses
Drag and drop form builder
Optional or mandatory forms
Get email alerts for new leads
Link to your terms and conditions
Add opt-in check boxes
Download leads to XLS or CSV file
MailChimp (native integration)
AWeber (native integration)
Connect to any marketing tool with Zapier app
Connect to any data system with our webhook
Automatically send emails to each quiz taker
Segment leads by quiz results for follow up marketing
Multiple field types (drop down, radio button, etc.)
REGEX data validation (ex. Is this a complete mail address?)
ActiveCampaign (native integration)
Connect to DropBox (coming soon)
Send leads to Google Documents
Call to action buttons - vary by quiz result
Custom landing pages - send to any URL (based on quiz results)
Select unlimited form fields
Pre-designed form templates
Save your lead forms as templates
Import your own forms
Display your videos or ads
Customize quiz colors and fonts
Choose styles and themes
Full creative control (buttons, fonts, background)
Select background patterns
Accessibility features (hearing/vision-impaired)
Customize social text (FB, Twitter, WhatsApp, LinkedIn, Messenger)
Hashtag support (Twitter, Facebook)
Change in-quiz button text (ex. "Play again")
Hide Riddle logo (100% white label)
Add your own branding
Add your own clickable logo
Include custom footer
Advanced text editing/formatting
CSS editor - full control over your quiz styling
Team templates - save/apply your own style combinations
Use your own font - Google, Adobe TypeKit, upload your own
CSV reports of quiz statistics
Multiple CSV reports for easy analysis
Embed on any site
Fully responsive - displays perfectly on any device
Wordpress plug-in
Google AMP support
Thunder / Drupal plug-in
Customize embed width
Choose three different embed options
Include quiz text to enhance your SEO
Refresh ads on quiz page
Doubleclick and other pixel support
GDPR safe Facebook pixel support
Google Tag Manager
Display your banner ads below your quiz
Place your own video ads
Multi-user teams - create/collaborate on quizzes together
Teams: individual roles for author, editor and admin
Add unlimited teams
Create team design templates - including custom CSS, fonts, colors
Set a default design template for each team

Our teams love Riddle’s flexibility. We can rapidly create and deploy unique branded quizzes and other content for our clients’ custom campaigns.

Lior Geller
Lior Geller

Director of Product - Minute Media