Pricing built to meet your needs

Try the full-featured Riddle experience free for 14 days, no credit card required.

All plans include Unlimited everything
  • Unlimited content
  • Unlimited views *
  • Unlimited leads
  • GDPR compliance
  • $19 per additional user
  • $39 per additional domain



  • Customize colors, fonts, and texts
  • Embed content on 1 domain
  • Limited Riddle branding



  • All Essential plan features
  • Embed content on  3 domains
  • Extensive customization
  • White-labelled branding
  • Add your own logo
  • Meta Pixel integration


Best value


  • All Pro plan features
  • Embed content on 10 domains
  • Complete customization (CSS & fonts)
  • Upload mp4 videos
  • Insert your or your sponsor's ads
  • Advanced tracking (Google Tag Manager, ...)



  • All Business plan features
  • Content creation & strategy
  • VIP support
  • Design & CSS support
  • SSO (Single Sign-On)
  • Bespoke landing pages
  • Media library integration
  • Custom contracts / DPA
Fantastic tool for engagement. Love it! It's so easy to use, and there's lots of variation so it's great for content marketing and lead generation. I also love the customer support I've had from Riddle. Any questions I have are quickly answered and with a smile.
Katy Cowan
Katy Cowan Founder Creative Boom
We’ve reduced our acquisition costs by 60% with Riddle. It enables us to engage people better - which means they convert (and buy!) far more often.
Merilyn Beretta
Laura Sagen Founder The Hair Fuel

Have questions or want to talk?

Compare features
Pay annually
Pay monthly
$59 mo
Try Essential
$119 mo
Try Pro
$249 mo
Try Business
$1,000 mo
Try Enterprise
Content Creation
Create unlimited Riddles
Collect unlimited responses
Collect unlimited leads
Easily embed your content everywhere
Content optimized for every device
Redirect users to a custom URL when they finish a Riddle
Add call-to-action buttons
Add your own video ads or ad banners
Add YouTube and Vimeo videos
Upload your own .mp4 videos
Manage your media files with the Riddle media library
Integrate your own media library with Riddle
Custom quiz creation by our experts
Design & customization
Extensive customization via palette options
Save style presets and templates
White-label (Remove Riddle Branding)
Custom CSS and fonts
Bespoke templates from our quiz experts
Advanced design and CSS support
Create unlimited projects to collaborate and organize content
Add extra users to your projects
Add extra users to your projects
Data & integrations
Send leads via integrations Send leads to your marketing tools, Google Sheets, a webhook endpoint, or download them as .xlsx
Get email alerts for new leads
Email personalized quiz results to participants
Facebook Pixel Tracking
Google Analytics Tracking
Google Tag Manager Tracking
Matomo Pixel Tracking
Matomo Tag Manager Tracking
Custom Tracking Capture JavaScript events sent from the Riddle iFrame
Riddle Data Layer Pass user data from your website or an URL into the Riddle, and save it together with your lead data
Custom integrations
SSO (Single Sign-on) We integrate Riddle with your SSO system for a seamless experience
Concurrent users on your content This limit counts for all of your content. You can have unlimited users on your content, there is just a limit for concurrrent simultaneous access. If you exceed these limits, your content will be unpublished temporarily
Bespoke infosec and legal documentation
Dedicated account manager (quiz expert) with frequent check-ins and strategy sessions
Custom feature development We develop a custom feature for you. The only restriction is, that it needs to benefit our wider user-base

Common questions

Does Riddle offer a money-back guarantee?
Yes. We offer a 30-day money-back guarantee. If Riddle doesn’t completely meet your needs, just reach out to us in our support chat or email us at .
How can I pay for Riddle?
  • Credit card - Visa, Mastercard, American Express
  • PayPal
  • Direct debit - all 32 EU/EEA countries + Switzerland, UK, and (coming soon) the USA
  • Pay by invoice/bank transfer - all annual plans only
What happens when my free trial ends?
Riddle believes you should have a complete taste of what we offer in our free trial – no limits, full-featured. To manage server costs, we unpublish any Riddles you’ve created 14 days after your trial has expired. If you choose not to buy a subscription, there is no need for you to do anything, your trial will simply end and you will not be billed at all.
Can I invite my colleagues to my account?
Yes. You can create an unlimited number of projects, and invite colleagues to them with unique roles and permissions for each one.

Each new user costs $19 per month.
Can I cancel my subscription?
Absolutely. You can cancel any plan at any time. Your subscription will be active until the end of your subscription period.

Learn more about how to cancel your subscription.
Does Riddle offer custom pricing plans?
Yes. We know that many brands or publishers can have their own special requirements. Our standard plans are ‘as is’ products - our pricing model and business processes are built around self-service, automated payments (credit card, PayPal, invoicing).

If you require any sort of special features, contracts, or have other special requirements, please contact us.
Does my subscription automatically renew?
Yes. Monthly plans are billed on a monthly basis. Annual plans are billed on a yearly basis.

Learn more about managing your subscription.
Is there a discount if my company is a non-profit?
Yes. Non-profits receive a 20% discount.
Please reach out to us personally via support chat or via email to get your unique coupon code.
* Is there a caveat to the unlimited pricing?
All of our Riddle plans include a limit for concurrent users on your content.

But don't worry! Looking at our numbers. 98.4% of Riddle customers never come even close to these limits – just the largest global brands and publishers.