Riddle’s roots go back to the early 2000s when founders Mike and Boris were working for Tickle.com. Tickle was all about quizzes. The company was started by Harvard graduates James Currier and Rick Marini to bring scientific testing to the masses online. But it was …
What kind of dog are you? – The quiz that started Riddle Read more
Experiment: Skippable vs. Unskippable Forms What is the effect of adding a skip option to a form block on its completion rates? Introduction Building a list of newsletter subscribers through zero party data is the most cost efficient way to reach existing and new customers …
Experiment: Form Placement What is the optimal placement of form blocks in your Riddle? Introduction When it comes to gathering user information through quizzes, one crucial aspect to consider is the strategic placement of the form block. Determining where to position the form within your …
Enhance User Engagement and Personalization In the dynamic landscape of digital marketing, personalization has become a key strategy to connect with users on a deeper level. Let’s provide a clearer explanation using a practical example: Imagine you are a sports club aiming to sell your …
New Features & Improvements Our release log is diligently updated each time we introduce new features to our interactive content tool and lead generation platform. Sign up for our newsletters and never miss a new feature. Have an idea to make Riddle better? Let us …
Every year, our team publishes Riddle’s annual “Quiz Marketing Report” – providing detailed research about the effectiveness of online quizzes and interactive content. Powered by 5.49 billion data points, our 2022 Quiz Marketing Report is the most comprehensive analysis about how (and why) you should …
Variables are a great way to make a quiz, poll, or survey more dynamic and personal. With variables, you can ask a user for their first name on the first block of a riddle and then use that name to address the user personally in …
Riddle’s new AI quiz maker creates online quizzes in seconds – not minutes – providing opportunities to quickly develop website content, increase Google ratings and drive traffic Riddle has released the first AI powered quiz maker. It will enable its customers to create quizzes in …
Quizzes, polls, and personality tests are among the best ways to collect rich first-party data. By combining answers to quiz questions and data willingly shared by the quiz taker (like name and email), you can segment your user data. This allows you better, more targeted follow-up …
Collect rich first party data with Riddle’s Data Layer Read more
What is Riddle? Riddle launched in 2014 with this vision: Riddle helps publishers, sports teams and the world’s biggest brand to unlock the power of quizzes to: Our team has over 40 years of combined quiz marketing experience. We know that quizzes, polls, and other …
