Master quiz marketing – learn how to create quizzes for lead generation, audience engagement, and more.
Any questions? Just ask us on support chat – we’re happy (and fast) to help out!
-Boris, Founder & CEO
Quiz marketing
Quizzes and personality tests are flexible and powerful marketing tools. Engage your audience – quizzes are the most shared content on social media. They can be extremely viral plus make your site super-sticky (great for SEO!). Collect emails – add a lead generation form, and you’ll see 35-45% of quiz takers opt-in to your email list.
Which type of viral online quiz should I make?
Choose the right type of quiz for your marketing needs
Sponsored quizzes – monetize your traffic
Add your advertisers’ logos, run ads, collect leads and more
Quiz generator (auto-quiz): show new questions to each quiz taker
Create a quiz by spreadsheet – and automatically show new questions to each quiz taker
White-labelled quiz maker plans – Riddle Pro or Team?
Help decide which Riddle plan would best meet your needs
Browse live examples from our creators
Stir Marketing (Chill & Thrill campaign)
Stir Marketing helped their client Chill and Thrill use Riddle quizzes to power their hiking virtual scavenger hunts , promoting the use of local trails
Royal Academy of Arts
The Royal Academy knows art can be a little intimidating to infrequent museum visitors. They put on a masterclass of using personality tests to introduce
Make money with your quiz
Quizzes are great for engagement and lead generation – but they’re great for monetizing all this quiz traffic. Easily create sponsored quizzes or add your own in-quiz ads and videos.
How to connect your AWeber account to Riddle
Send all quiz leads and results to your AWeber account
Try Riddle – a fully GDPR-compliant quiz maker (& CCPA)
Collect quiz leads and stay GDPR-safe with Riddle
Quiz webhook – send data and leads to any software
Send all leads and quiz data to any software or CRM system
Adding a quiz leaderboard with Riddle
Show the top scorers for your quiz – boost engagement and run contests
Quiz email automation – send emails to each user based on results
Send emails to each lead based on their quiz results.
Online quiz lead generation – what quiz type works best?
Get more leads with the right mix of our Riddle quiz types
Why are quizzes so powerful for lead generation?
Learn why quizzes are flat-out awesome at lead generation
Free quiz maker video courses
Become a quiz (marketing) master! Take our in-depth video courses around all things quiz-related.
Quiz customization
Your quiz – your brand. Customize every aspect of your Riddle quiz – from fonts and colors to borders and layout. Upload your own custom fonts and use our CSS editor to make sure your quiz is 100% on brand.
Create a quiz matching your site’s custom fonts
Upload your font or use Google Fonts, TypeKit, and more
White-labelled quiz maker plans – Riddle Pro or Team?
Help decide which Riddle plan would best meet your needs
Add your own logo to your Riddle quiz, poll, or survey?
Easily add your logo (or your clients’) to your quizzes
Global quiz maker localized in 67 languages
Share your quiz in 67 languages – from Arabic to Yoruba
GDPR and privacy
Your quiz – your data. Riddle is 100% GDPR and CCPA-compliant. Collect leads and quiz data, and send it directly to your marketing software. We never, ever add trackers to collect your users’ data – you’re always in complete control.
GDPR for small business: collect marketing emails
Stay GDPR safe – read our tips for quiz lead generation.
CCPA-compliant quiz maker – collect leads safely
See how Riddle is a CCPA-compliant quiz maker
Quiz maker data privacy – we don’t sell user data EVER
Privacy matters – we’ll never sell your quiz data. Period.
Google Tag Manager and Facebook pixels
Need more tracking than Riddle’s robust analytics and statistics? We support Google Analytics and Tag Manager, as well as Facebook pixels – to help you optimize your quiz marketing.
VIDEO: Getting started with Riddle
Learn how to easily make your first quiz and collect leads with Riddle – no coding required. Watch our five minute introduction – covering everything from creating questions to customizing and publishing your quiz.
Quiz maker reviews
No quiz maker is perfect for every use case. Which one is best for your unique needs?
To save you time, we’ve created in-depth reviews of many of the leading quiz makers on the market – to help you pick the tool best suited for your specific requirements.
TryInteract vs Riddle – quiz maker comparison
We compare TryInteract vs. Riddle across 50+ features
Leadquizzes vs Riddle: definitive quiz maker review
Compare Leadquizzes and Riddle in 60+ quiz maker features
Quiz maker comparison: Riddle vs. Qzzr
In-depth comparison of Riddle and Qzzr – feature by feature
Alternatives to TryInteract (or Try Interact)
Why marketers are looking for other options, covering quiz formats, data privacy, & more.
Outgrow vs Riddle – read our detailed review
Compare Outgrow and Riddle – feature by feature
LeadDoubler vs Riddle – quiz maker review
Side by side analysis of TryInteract vs. Riddle