Master quiz marketing – learn how to create quizzes for lead generation, audience engagement, and more.
Any questions? Just ask us on support chat – we’re happy (and fast) to help out!
-Boris, Founder & CEO
Adding quiz capability to your Squarespace site
Embed your quiz to your Squarespace site with this trick
Embed online quizzes on your site with Riddle’s quiz creator
Check out all the ways you can embed your quiz on your site
Create an online poll – tips and best practices
Add a poll for quick, effective engagement in 60 seconds
How to create a popular online quiz with Riddle
Learn the secrets behind creating popular (& highly effective) quizzes.
Quiz marketing
Quizzes and personality tests are flexible and powerful marketing tools. Engage your audience – quizzes are the most shared content on social media. They can be extremely viral plus make your site super-sticky (great for SEO!). Collect emails – add a lead generation form, and you’ll see 35-45% of quiz takers opt-in to your email list.
Adding quiz capability to your Squarespace site
Embed your quiz to your Squarespace site with this trick
How to create a popular online quiz with Riddle
Learn the secrets behind creating popular (& highly effective) quizzes.
Create a quiz marketing funnel with Riddle
Use quizzes to automate your marketing funnel
Create your own Enneagram test – in a few easy steps
Learn how to create your own Enneagram test with Riddle
Browse live examples from our creators
Royal Academy of Arts
The Royal Academy knows art can be a little intimidating to infrequent museum visitors. They put on a masterclass of using personality tests to introduce
HelloTech
HelloTech is a nationwide tech support company that leverages quizzes to both engage and educate their audience. Their product recommendation quiz uses a personality test
Make money with your quiz
Quizzes are great for engagement and lead generation – but they’re great for monetizing all this quiz traffic. Easily create sponsored quizzes or add your own in-quiz ads and videos.
Add a Facebook conversion pixel for lead gen tracking
Add your own Facebook Pixel to track Riddle events. Allows for GDPR safe implementation.
Create a quiz marketing funnel with Riddle
Use quizzes to automate your marketing funnel
Quiz lead generation with Riddle – collect emails through quizzes
Gather leads and their quiz data with Riddle’s quiz maker
CCPA-compliant quiz maker – collect leads safely
See how Riddle is a CCPA-compliant quiz maker
Try Riddle – a fully GDPR-compliant quiz maker (& CCPA)
Collect quiz leads and stay GDPR-safe with Riddle
Send your Riddle quiz leads to Klaviyo
Send all quiz leads and data to your Klaviyo account
GDPR for small business: collect marketing emails
Stay GDPR safe – read our tips for quiz lead generation.
Free quiz maker video courses
Become a quiz (marketing) master! Take our in-depth video courses around all things quiz-related.
Quiz customization
Your quiz – your brand. Customize every aspect of your Riddle quiz – from fonts and colors to borders and layout. Upload your own custom fonts and use our CSS editor to make sure your quiz is 100% on brand.
Embed online quizzes on your site with Riddle’s quiz creator
Check out all the ways you can embed your quiz on your site
White-labelled quiz maker plans – Riddle Pro or Team?
Help decide which Riddle plan would best meet your needs
9 reasons why you should add GIFs in a quiz
More than just cute, GIFs can help you get 27% more quiz leads!
Share quiz results on Facebook, Whatsapp, Messenger, Twitter, and LinkedIn
All our Riddle quizzes feature built-in social sharing
GDPR and privacy
Your quiz – your data. Riddle is 100% GDPR and CCPA-compliant. Collect leads and quiz data, and send it directly to your marketing software. We never, ever add trackers to collect your users’ data – you’re always in complete control.
Quiz maker data privacy – we don’t sell user data EVER
Privacy matters – we’ll never sell your quiz data. Period.
Infographic: Is your quiz maker GDPR compliant?
Discover how to gather GDPR-safe quiz leads
Google Tag Manager and Facebook pixels
Need more tracking than Riddle’s robust analytics and statistics? We support Google Analytics and Tag Manager, as well as Facebook pixels – to help you optimize your quiz marketing.
VIDEO: Getting started with Riddle
Learn how to easily make your first quiz and collect leads with Riddle – no coding required. Watch our five minute introduction – covering everything from creating questions to customizing and publishing your quiz.
Quiz maker reviews
No quiz maker is perfect for every use case. Which one is best for your unique needs?
To save you time, we’ve created in-depth reviews of many of the leading quiz makers on the market – to help you pick the tool best suited for your specific requirements.
Brandquiz (Involve.me) vs Riddle – quiz maker review
Compare the features of Brandquiz and Riddle
Quiz maker comparison: Riddle vs. Qzzr
In-depth comparison of Riddle and Qzzr – feature by feature
Buzzfeed vs Riddle – two ways to make a quiz
Check out this review of Buzzfeed vs. Riddle
Survey Anyplace vs Riddle – which quiz maker is best?
Compare Survey Anyplace & Riddle across 60+ features
Quiz maker overview – choose the right online tool
Our guide to key features to look for in a quiz maker
Outgrow vs Riddle – read our detailed review
Compare Outgrow and Riddle – feature by feature