Riddle in a Riddle

You can chain multiple Riddles together so they flow seamlessly into each other. Your audience experiences one continuous journey, but behind the scenes each Riddle can have its own design, settings, and content type.

When to use this

  • Multi-stage campaigns - Start with a quiz, then redirect to a personality test, then to a lead form - each with different designs
  • Progressive profiling - Collect different information at each stage without overwhelming your audience with one long form
  • Mixed content types - Combine a poll with a quiz and a story in one seamless experience
  • A/B testing flows - Use branching logic in Riddle A to redirect different audience segments to different Riddle B variants
  • Gated content - Show a teaser quiz, collect an email, then redirect to the full experience

How it works

The technique uses the Redirect to URL result block. Instead of showing a result page, Riddle A redirects your audience to Riddle B's landing page URL. The transition is seamless for your audience.

Setup

  1. Create your first Riddle (Riddle A).
    create Riddle a
  2. For the results, add a Redirect to URL block instead of a result page.
    add a redirect to URL block
  3. Create your second Riddle (Riddle B).
    create Riddle b
  4. Publish Riddle B and copy its landing page URL.
    publish and copy Riddle b url
  5. Paste Riddle B's URL into Riddle A's redirect URL field.
    paste Riddle b url into Riddle a
  6. Publish Riddle A.
    publish Riddle a
  7. Repeat steps 3 to 6 for as many Riddles as you want to chain together.
    add another Riddle to Riddle

Reporting, leads, and data passing

Each Riddle in the chain operates independently:

  • Separate analytics - Every Riddle has its own Analyze tab with views, starts, completions, and audience data. This lets you see exactly where in the chain your audience drops off.
  • Separate lead collection - Leads are collected per Riddle. Set up lead integrations on each Riddle individually.
  • Pass data between Riddles - Use the data layer to pass information (e.g. name, score, answers) from one Riddle to the next via URL parameters. This way Riddle B can greet your audience by name or adjust content based on their Riddle A results.

Tips

  • Each Riddle in the chain can have a completely different design, palette, and settings
  • You can use branching logic in Riddle A to redirect your audience to different follow-up Riddles based on their score or answers
  • Test the full chain before publishing to make sure the redirects work smoothly
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