Overview

overview

  1. Go to Views for the number of times your Riddle was seen (loaded on a page plus viewed on showcase).
  2. Go to Starts for the number of times your Riddle was opened and started, but not necessarily completed.
  3. Go to Completions for the number of times your Riddle was done until the end.
  4. Go to Leads completed for the number of lead forms completed in your Riddle.
    Each lead form counts as one completed lead. If you have two lead forms and one person completed both forms, this counts as two leads.
  5. Go to Enagement time for the average number of seconds and / or minutes spent on that Riddle on that day, regardless of whether they finish it or not.
    If someone stops a Riddle but leaves the Riddle page open, an automatic timeout will happen at 30 minutes. These 30 minutes will then be subtracted from the time the user spent on the Riddle to keep your data clean.
  6. Go to Shares for the number of times someone shared their Riddle results using the share button you integrated into your Riddle.
  7. Under Conversions you can see your lead collection as a funnel from beginning to end in your Riddle.
    • The first bar represents how often the Riddle was loaded. The first bar represents how often the Riddle was loaded.-The first bar represents how often the Riddle was loaded. The first bar represents how often the Riddle was loaded.
    • The second bar represents how many people interacted with the first block.
    • The third bar represents how many people finished the Riddle.
    • The fourth bar represents for the number of lead forms completed in your Riddle.

    If you have disabled 'Skip' for your lead form blocks, the number of completions should equal the number of leads completed.
    Each user that filled out all form fields is tracked as a completed lead. For more information, go to the Leads & CTA guide.
    The y-axis shows the number of people scaled to suit your data. For exact numbers, hover over each bar.
    In the best case, your Riddle can see opt-in rates of 20% to 40%, meaning 20% to 40% of your audience filled out their information in the form (lead) blocks so you now have this data.
  8. Under Social sharing you can see how many people have shared their Riddle results on one of our 25 supported social networks, including Facebook and Twitter.