Leads & CTA

You can analyze every aspect of your lead generation form performance and see how effective your call to action buttons are. Leads are tracked as soon as you include any form block.

analyze leads and cta

  1. Go to Lead generation for your leads stats and a visual represenation of those figures.
    There are three different statistics:
    • Leads are the total number of tracked entries in form blocks.dLeads are the total number of tracked entries in form blocks.
    • Leads completed are the total number of users that finished a Riddle.
    • Leads uncompleted are the total number of users that finished the first block of your Riddle.

    There is a bar for each form block with its ID number and title.
    The bar is blue if the person submitted the form, i.e. filled out their information in the lead form.
    The bar is red if the person skipped the form, i.e. didn't fill out their information in the lead form.
    Hover over the bar to see the exact number for each bar.
  2. Go to Form breakdown for each form (lead) block's statistics.
    Look under the title in bold to see specific information about that form (lead) block:
    • ID is the number assigned to that block.sID is the number assigned to that block.
    • Views is the the number of times the block was opened.
    • Submits is the number of times someone clicked on the 'Submit' (or your customized equivalent) button.
    • Skips is the number of times someone clicked on the 'Skip' button.
  3. Go to CTA (Call to action buttons) to see CTA performance.
    The table has two columns:
    • The name is the text you inserted for the result page.
    • The count is the number of people who clicked on the CTA button.

Download leads

download leads

  1. Go to ANALYZE.
  2. Click on Leads & CTA.
  3. Click on DOWNLOAD LEADS.
  4. Select the format you would like your lead statistics to be in.
    CSV is a generic format which you can then open in a tool of your choice.
    XLSX is the native Excel format so it is easier to open in Excel.
  5. Done. The leads will download directly onto your device.