Custom CTAs for personality outcomes

You can now add a unique Call to Action (CTA) to every personality result in your Personality Quizzes — giving you a powerful new way to guide users after discovering their type.

How it works

Each CTA appears directly below the personality description on the result page and can be fully customized:

  • Add any label you like - Customize the button text to match your brand voice
  • Link to any URL - Direct users to product pages, articles, sign-ups, other Riddle content, or anything else
  • Optional per personality - Add CTAs only where they make sense, leaving other results without CTAs if preferred

Add a CTA to a personality result

  1. Go to your personality quiz and navigate to the Results section.
  2. Select the personality result you want to add a CTA to.
  3. Scroll down to the Call to Action section.
  4. Enable Show CTA.
  5. Enter your Button label (the text that appears on the button).
  6. Enter the Link URL where you want users to be directed.
  7. Enable Open in new tab if you want the link to open in a new browser tab.

Use cases

  • Product recommendations: Direct users to products that match their personality type
  • Content discovery: Link to articles, blog posts, or other Riddles relevant to their result
  • Lead generation: Guide users to sign-up forms or email subscriptions
  • E-commerce: Drive traffic to specific product categories based on personality insights
  • Educational: Point users to courses, resources, or learning materials

Best practices

  • Keep it relevant: Make sure the CTA aligns with the personality result
  • Be specific: Use clear, action-oriented button labels
  • Test different CTAs: Try different approaches to see what resonates with your audience
  • Don't overdo it: Only add CTAs where they add value — not every personality needs one
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