Riddle’s quiz maker cookies and tracking

With the EU’s privacy data regulation the GDPR now part of the regulatory landscape, we’re often asked about how our quiz maker cookies and tracking.

We’re a fully GDPR-compliant quiz maker – but we also wanted to provide more information here.

Cookies and Riddle’s quiz maker embed:

When you embed a Riddle on your website, you can rest assured that Riddle will not track any information about your website users. We will also not place any Facebook-, Google- or any other remarketing cookies. The only cookie we will need to place through our embed is a simple session cookie, which is needed to track the progress through the quiz. Below is a more detailed list.

  • We only use one cookie – called SID. This is only a session cookie to track the current progress through a Riddle quiz.
  • The cookie itself is critical to our tech stack and applies to all users (both quiz creators and your quiz audience). Without it, the quizzes won’t work at all.
  • However, the cookie is just a string  (like ‘mgnh8c593o07fobl392sfphl46’) – with no personal information is being collected at all – not even IP addresses.
  • [Updated: June 24, 2020] We added this page – with a live Riddle embedded quiz. You can see exactly what cookies are being used: https://www.riddle.com/docs/cookietester/cookietester.html

IMPORTANT NOTE: if you add YouTube, Giphy, or Twitter content to the quiz, you are also going to add cookies and trackers from these services. This is unrelated to the Riddle embed.

To stay compliant with GDPR we recommend you do NOT add any of these content types. We provide a fully-compliant MP4 video upload feature to serve videos from our servers in our Team Plan if you need an alternative for YouTube.

Tracking by Riddle’s quiz maker for quiz creators:

To provide quiz creators with a statistics dashboard, we collect anonymous, aggregate information about your audience. If the quiz takers choose to fill in a quiz lead generation form, we store the form data in a storage location chosen by the quiz creator.

These storage options could be an email marketing tool, Google Docs, or a secure encrypted file space on the Riddle servers, only accessible by the quiz creator to download the data in CSV or Excel format. Creators have the option to only store the quiz data along with the form data after getting the quiz takers’ consent. We highly recommend to use this option along with our double-opt-in feature to stay compliant with GDPR.

  • Creator side (the folks who actually make Riddle quizzes)
    • Riddle collects and tracks internally:
      • User name of each person who creates an account
      • IP address is saved in the server logs, but in no way connected to the user account.
      • Email address and Facebook or Twitter ID for each creator (if they sign in via social network)
      • Creator’s name
      • Number and types of Riddle they’ve created
  • Player side (people who take or interact with finished Riddles)
    • Riddle stats are 100% anonymous (i.e. only count number of views without reference to a specific user)
    • No unique identifiers – as there’s no login before playing a particular quiz
    • Anonymous collecting of interaction with each Riddle (see stats section below)
  • Quiz lead generation forms:
    • Creators can insert a form between last questions and the user’s results asking for their name and email (intended for newsletter sign ups, contest entries etc.)
    • They can ask for any information (using customisable fields), but generally include name and email, as well geographic information.
    • Creators can allow quiz users to opt-in to allow their answers to a particular Riddle to be submitted along with their details.
    • Quiz creators can set a form as mandatory or optional.
      • When optional, quiz takers can always say ‘no, thanks’ and skip the form to move directly to the user results.
      • Mandatory forms must be completed before the user can see their results. But the quiz user can always opt out by not completing the quiz experience and viewing their results.

Tracking by Riddle’s quiz maker – additional integrations:

We also utilize integrations from Intercom to provide customer support via email and chat and also Google Analytics through Google Tag Manager on the Creation tools to optimize our quiz maker. Both services save their own cookies – and you can see their respective cookie policies here:


Google Analytics and Google Tag Manager

We hope that’s helpful – just drop us a line if we can answer any other questions (at hello@riddle.com or through our support chat inside Riddle’s quiz maker).

Riddle is already used by top publishers worldwide like the BBC and the NFL – all passionate about protecting their audience’s privacy.