Connect to Google Data Studio

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The Riddle Analytics connector brings the stats of your Riddles and projects into Google Data Studio, Google's free reporting tool. Instead of reading stats Riddle by Riddle in the Creator, you build dashboards that update themselves, combine Riddle data with your other data sources, and share them with people who never log in to Riddle.

Use cases:

  • Combine Riddle data with website data: views, starts and completions of your Riddles next to your Google Analytics sessions, in one report.
  • Reporting for clients: one dashboard per client project, shared as a link, with the date range they choose.
  • Campaign monitoring: a scorecard for a single quiz or predictor during a campaign, with daily data points.
  • Peak concurrent users: see how many people played at the same time during a live event, see Peak Concurrent Users.

You will need a Riddle.com account to operate this connector. If you don't already have one, set up a Riddle.com account.

Connect the Riddle Analytics connector

  1. Go to Data Studio.
  2. Click on Create and select Data source.
    create data source
  3. Enter Riddle Analytics in the search bar and click on the Riddle Analytics connector.
    search for Riddle analytics
  4. Click on AUTHORISE.
    authorise
  5. Log in to your Google account.
  6. Click on Allow.
    allow
  7. In the new window that appears, log in to your Riddle.com account if you are not already logged in.
  8. Select a project from the dropdown list, choosing Personal project to gain access to all projects, or All projects + personal project to gain access to all Riddles in your account, later on, and click on NEXT.
    select project and next
  9. Select a Riddle title or Stats for all Riddles in the selected project from the dropdown menu, and click on CONNECT top right.
    select a Riddle title
  10. Click on CREATE REPORT to create a default report.

create gls report 11. Learn more about how to work with Data Studio to add to, view, and share your reports.

Available data and modes

Which data you get depends on what you select when you connect:

  • A single Riddle: the most precise data, with daily data points for that Riddle. CTA stats are only available for a single Riddle.
  • Stats for all Riddles in the selected project (Global stats): an overview of every Riddle in the project. The data is less precise than for a single Riddle: every date range is returned as 15 aggregated data points. Riddle 1.0 stats are only available this way; the Riddle selector works with 2.0 Riddles.
  • Personal project / All projects + personal project: choose this as the project to reach all projects or all Riddles in your account later on.

If you work with the dimension Published At, only currently published Riddles are returned. See FAQ and troubleshooting for details and for empty reports.

Peak Concurrent Users

You can analyze Peak Concurrent Users in Data Studio for deeper insights into simultaneous user activity. Peak Concurrent Users shows the maximum number of users who were actively viewing or playing your Riddle at the same time.

Available modes

The Peak Concurrent Users metric can be analyzed in three different modes, depending on which fields you select:

1. Global Concurrent Users Max Mode

This mode provides statistics on a global basis across all your Riddles.

  • Triggered when: Only Date and Peak Concurrent Users fields are selected (no Project or Riddle fields)
  • Supported fields:
    • Date (to split data by day)
    • Peak Concurrent Users
  • Use case: Understand overall peak engagement across your entire account

2. Project Stats

This mode provides statistics on a team/project basis.

  • Triggered when: Only Project and Metric fields are selected (no Riddle fields)
  • Supported fields:
    • Project
    • Peak Concurrent Users
    • Date (optional, to split by day)
  • Use case: Compare peak engagement across different projects or teams

3. Riddle Stats

This mode provides statistics on an individual Riddle basis.

  • Triggered when: A Riddle field is present OR no Project field is present
  • Aggregation: This mode aggregates all Riddles that match the Data Source (all project Riddles + personal project Riddles)
  • Supported fields:
    • Riddle (optional, to filter specific Riddles)
    • Peak Concurrent Users
    • Date (optional, to split by day)
  • Use case: Analyze peak engagement for specific Riddles or compare performance across individual pieces of content

How to configure

  1. After connecting your data source, click on CREATE REPORT or open an existing report.
  2. Add a chart (e.g., Time Series, Table, or Scorecard).
  3. In the Data panel, add the Peak Concurrent Users metric.
  4. Add dimension fields based on the mode you want:
    • Global mode: Add only Date (optional) and Peak Concurrent Users
    • Project mode: Add Project and Peak Concurrent Users (and optionally Date)
    • Riddle mode: Add Riddle (optional) and Peak Concurrent Users (and optionally Date)
  5. Customize your visualization to show trends, comparisons, or specific time periods.

Tip: Use Date as a dimension to see how Peak Concurrent Users changes over time, helping you identify patterns and peak engagement moments.

Next steps

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