Lead generation - block by block

Riddle has 17 different types of lead generation fields to collect all the data you need.

  1. Go to CREATE.
  2. Scroll down to the bottom of the Blocks section on the left.
  3. Click on ADD A FORM (LEAD) BLOCK.
  4. Select one of the 17 blocks in the dropdown list.
  5. To make a block required to proceed to the next question, click on the Options icon and enable Disable skip button.
  6. To move the block to another position in the Riddle, click, drag, and drop the block.

1. Name

  1. Type your question or title, such as "What's your first name?", into the Title field.
  2. Add the information you would like, such as "First and last name", into the Label box.
  3. To make it even easier to send leads to your CRM, use one block for first name and one for second name.
  4. If you want to make it compulsory for your audience to enter their name, click on the Options icon and enable Disable skip button.
  5. To personalize subsequent blocks to the name entered, go to a block, click in the Title field, click on the + button and select the Name block.

2. Email

  1. Type your question or title, such as "How should we contact you?", into the Title field.
  2. Add the information you would like, such as "Email address", into the Label field.

3. Phone

  1. Type your question or title, such as "If you prefer to be contacted by phone, give us your phone number.", into the Title field.
  2. Add the information you would like, such as "Phone number", into the Label field.
  3. If you want to ensure phone number entries follow a certain format, click on the Options icon, enable Advanced validation options and enter your regular expression without the leading "/" and without the trailing "/igm".

4. Website URL

  1. Type your question or title, such as "What's your company's website?" or "What website did you find us on?", into the Title field.
  2. Add the information you would like, such as "Website address", into the Label field. Any URL will need to follow this structure: https:// + site name.@, into the field.

5. Dropdown

Ask your users to pick one choice from a dropdown list of options. For example:

"How big is your company?"

  1. Type a question such as "How big is your company?" into Title field.
  2. Enter options such as 1-5, 6-20, 21-50, 51+ into the Field answer options.
  3. Add information into the Label and Field instructions (optional).

6. Radio button

  1. Type your question or title, such as "Where did you hear about us?", into the Title field.
  2. Add the answer options into the Field answer options fields.

7. Checkbox

  1. Type a question such as "Do you agree with our Ts and Cs?" into the Title field.
  2. Type a text, such as "Yes, I agree", into the Checkbox text field.
  3. You could add links to your privacy policy or terms and conditions for ease of reference for your audience.

8. Date picker

  1. Type your question or title, such as "When's your birthday?", into the Title field.
    Your audience can then select a date when they do the Riddle.

9. Time picker

  1. Type your question or title, such as "What time is best to reach you?", into the Title field.
    Your audience can then automatically select a time.

10. Rating

  1. Type a question, such as "How would you rate our customer service?", into the Title box.
  2. The default number of stars is 5. To change this, type a number in the Amount of stars field.
    Your audience can then give their rating in whole-star or half-star increments.

11. Country selector

  1. Type a question, such as "Where do you live?", into the Title field.
    Your audience can then select a country from the prefilled dropdown list.

12. Short text block

  1. Type your chosen question into the Title field.
  2. Add information into the Label and Field instructions (optional).

13. Long text block

  1. Type your chosen question into the Title field.
  2. Add information into the Label and Field instructions (optional).

14. Number

  1. Type your question, such as "What's your annual marketing budget?", into the Title field.
  2. Add information into the Label and Field instructions (optional).

15. Privacy / data protection

  1. Type your question or title, such as "Do you agree?" into the Title field.
  2. Check or uncheck the Consent boxes.
  3. If you want to make it compulsory for your audience to check the boxes, click on the Options icon and enable Disable skip button.
  4. Type a text, such as "Yes, I agree to my data being collected in accordance with this privacy policy" into the Additional text for your privacy block field (optional).
    You could add links to your privacy policy or terms and conditions for users' ease of reference.

16. Make a form

  1. Create an all-in-one form with Riddle to collect all of the information in one place.
  2. Add as many different fields into the form as you want, such as Name and Email.
  3. Once you create a lead generation form, you can re-use it in other Riddles.

17. Insert a form

  1. Type your text, such as "What are you contact details?" into the Title field.
  2. Go to Form content and select a form to embed from the dropdown list.