Create a compelling personality quiz

How to video

Here's our video on how to create a compelling personality test:

These steps are based on a personality quiz template 'What's your management style?'.

Step 1: Create personalities

You need to start at the end by creating personality results. These are the different overall outcomes a Riddle taker can receive.

Step 1a: Add low / medium / high result variants (optional)

If you're using our Show other results feature under the Settings section, users see their top result and how they scored with the other possible results.

For these other non-winning results, you can show different result variants to each Riddle taker, based on the percentage of points they scored for each result.

We created three variants for the 'Collaborative' result using the 'low / med / high' result feature, each with different text and images:

• 70-100%: Very collaborative
• 31-69%: Somewhat collaborative
• 0-30%: Not very collaborative

Imagine a user got 'Authoritative' as their overall result, but also scored 58% with 'Collaborative'.

They would see the medium result variant for the 'Collaborative' result:

• Title: "You're somewhat collaborative"
• Description: "Your leadership style is somewhat democratic - you make an effort to gather feedback from each team member..."

Instead of one-size-fits-all results, you can use these low / med / high variants to present Riddle takers with a more personalized assessment.

In our management example, a user might get:

• Winning result: 'Mentoring' as their main result
• Other result #1: 'Collaborative' 57% = show them the medium variant
• Other result #2: 'Authoritarian' 18% = include the low variant

Step 2: Add attributes

Attributes are the second level of scoring, characteristics that apply to all of your results.

Our 'What's your management style?' personality quiz has three possible results:

1. Collaborative
2. Authoritarian
3. Mentoring

Step 2a: Add low / medium / high attribute variants (optional)

Add low / medium / high variants for your personality attributes as well. This gives you added flexibility to present accurate results around each user's responses.

You could add attributes for each characteristic that apply to each result:

1. Responsible
2. Proactive
3. Organized
4. Decisive

If a user had a low score for the 'Organized' attribute in our management personality quiz, you could show the user the 'low' attribute variant for 'Organized' that would more accurately describe them.

Step 3: Create questions

Craft your questions around the personalities. You can use single and multiple choice blocks in terms of assigning points to different results:

• Single choice - "What's your approach towards mentoring your team?"
• Multiple choice - "Choose your two biggest strengths as a manager."

Step 4: Assign points / weighting for answers

Set up the scoring for your personality quiz. Riddle uses a subtle weighting scoring system for personality quizzes, from 0 to 20.

• 0: no association
• 1-7: weak association
• 8-14: medium association
• 15-20: strong association

Step 4a: Use scoring pop-up / modal

For each answer in your personality quiz, add a score from 1 to 20 (type or click the up / down arrows) if that answer applies to a result or attribute.

Each answer can have scores in more than one result.

In our example, we felt that 'utilizing group brainstorming activities' had a:

• Very strong association to 'Collaborative' manager (20 points)
• Strong association to 'Mentoring' (15 points)
• No association for 'Authoritarian' managers (0 points)

Use the same method to add scores for the attributes in your personality quiz.

Step 4b: Balance your results and attributes

Give your results roughly equal numbers of possible points - and then to do the same with your attributes. This ensures users have an equal chance of getting the different outcomes.

Step 5: Branching logic

You can use use 'Answer logic' to show personality quiz takers different questions based on their personality quiz responses.

In our example, answering 'Entry-level' sends the audience to branch A, while 'Mid-career' or 'Senior-level' sends the audience to branch B.

Branching logic works with all single-choice blocks. Multiple-choice blocks do not support logic because users could cause logic conflict by choosing answers from two branches at the same time.

Step 6: Scoring calculation method

You have two options:

1. Total possible points achieved across all personalities (default)
2. Max points possible for each personality

Example: total points across all personalities

A user answered a three-question version of our 'What management style are you?' personality quiz and had the following scores:

Using the 'Total points' scoring calculation, the user would get the following ranking of personality quiz results:

1. Collaborative: 20 / 30 points = 66%
2. Authoritarian: 10 / 30 points = 33%
3. Mentoring: 0 / 30 points = 0%

Example: max points possible for each personality

In this three-question quiz, the user got the following points:

Using the 'Max points possible for each personality', this user would get these results:

1. Collaborative: 35 / 42 possible 'Collaborative' points = 83%
2. Authoritarian: 23 / 33 possible 'Authoritarian' points = 70%
3. Mentoring: 13 / 27 possible 'Mentoring' points = 48%

Step 7: Customize result titles and Riddle layout

Choose from the five different ways to display the titles under Top result format.

Step 7a: Show other personality results

Besides showing the top (or 'winning') overall result, you can also show the other possible personality quiz results:

1. Enable Show other results.
2. Choose how many to display.
3. Pick the title format and layout.
4. Add a title for the Other results section.

Step 7b: Show attribute results

Displaying attributes like 'Organized' or 'Responsible' works in a similar way:

1. Decide how many attributes to display.
2. Pick the attribute title format and layout.
3. Add a title for the 'Attribute results' section.

Step 8: Add form blocks for lead generation (optional)

You can add any of our 13 form (lead generation) blocks to your personality quiz.