Double opt-in provides enhanced consent, a higher quality subscriber base with lower unsubscribe rates, and even higher compliance with regulations.
- Go to the PUBLISH step in your Riddle.
- Click on Privacy / Double opt-in.
- Enable the Double opt-in confirmation button.
- In the popup window, fill out all the fields.
- If you would like to send the email from your own server rather than Riddle's, enable SMTP.
- Your audience will then receive an email to confirm their consent that lead data is being collected.