Creating an online personality quiz is a powerful way to engage your audience with interactive content. And Riddle 2.0 just made that even easier.

Riddle personality test 1.0 compared to 2.0
Riddle’s personality quiz 2.0 – more flexible than 1.0

With the launch of Riddle 2.0, you can now use our brand-new personality quiz module – complete with more question, scoring, and branching logic options.

Video: How to create a personality test with Riddle 2.0?

Our co-founder Mike whipped up this handy quick video showing how to make a personality quiz with Riddle 2.0.

How to create a personality test with Riddle 2.0

What is a personality test? (Hint: it’s all about the outcomes.)

We’ll be using one of our personality test templates throughout this post – ‘What’s your management style?’.

You can take the test here or embedded below:

Personality tests are not like traditional quizzes – they don’t have right or wrong answers.

Instead, they show results based on each user’s responses to all of the questions.

Think of a personality test as your own quiz-powered Sigmund Freud.

Personality test use cases with Riddle

Personality quiz use cases:

Personality tests are super flexible – here are just some of the ways you can put them to use:

  • Coaches/consultants (check out Shopify’s Riddle-powered “What type of entrepreneur are you?”)
  • Entertainment (“Which Harry Potter character are you?”
  • Diagnostic (“Are you depressed – or just tired?”)
  • Product recommendations (“What smartphone is right for you?”)

Why create an online personality quiz?

Personality tests are some of the most effective online quizzes around – from virality and quiz completions to lead generation opt-in rates.

Personality test - most effective online quiz format
Personality quizzes = the most effective quiz format

Marketing guru Neil Patel is a big fan, saying “Using quizzes in your marketing strategy is one of the most underrated marketing moves.”

Why? Read our in-depth blog post about how (& why) you should create a personality quiz.

Heck, our cofounders Boris and Mike wrote an e-book called ‘Quizmaster’ (download for free).

It was the first book designed to help marketers leverage the power of personality tests to attract and segment customers.

Step 1: Create your personality quiz results

Right, let’s get started with your personality results.

Riddle personality test 2.0 - adding personality results
Create your personality quiz results

Unlike a traditional quiz with right/wrong answers, in a personality test, you won’t create your questions first.

Instead, you’ll start by creating your personality quiz results – these are the different overall outcomes a quiz taker can receive.

Step 1a: Add low/medium/high result variants (optional)

We added another nifty feature in Riddle’s new personality test.

If you’re using our ‘show other results’ feature (under our ‘settings’ section), users will see their top result and how they scored with the other possible results.

Riddle personality test 2.0 - low/medium/high score variants
Create low/med/high personality result variants

For these other non-winning results’, you can show different result variants to each quiz taker – based on the % of points they scored for each result.

Let’s look at our “What’s your management style?” personality test example.

We created three variants for the ‘Collaborative’ result using the ‘low/med/high’ result feature – each with different text and images:

  • 70-100%: Very collaborative
  • 31-69%: Somewhat collaborative
  • 0-30%: Not very collaborative
Riddle personality test 2.0 - low/medium/high score variants with arrows
Create low, medium, and/or high variants for each result

Imagine a user got ‘Authoritative’ as their overall result, but also scored 58% with ‘Collaborative’.

They would see the medium result variant for the ‘Collaborative’ result:

  • Title: “You’re somewhat collaborative”
  • Description: “Your leadership style is somewhat democratic – you make an effort to gather feedback from each team member…”

Forget ‘one size fits all’ results.

You can use these low/med/high variants to present quiz takers with a more personalized assessment.

In our management example, your user might get:

  • Winning result: ‘Mentoring’ as their main result
  • Other result #1: ‘Collaborative’ 57% = show them the medium variant
  • Other result #2: ‘Authoritarian’ 18% = include the low variant

Step 2: Add attributes

Attributes are our 2nd level of scoring – think of them as characteristics that apply to all of your results.

Riddle personality test 2.0 - using attributes as 2nd level scoring
Create attributes for a 2nd level of scoring

Let’s use our ‘What’s your management style?’ personality quiz, with three possible results:

  1. Collaborative
  2. Authoritarian
  3. Mentoring

Add attributes for extra analysis

Riddle personality test 2.0 - attributes example
Attributes = add a 2nd level of characteristics for quiz takers

You could add attributes for each characteristic that apply to each result:

  1. Responsible
  2. Proactive
  3. Organized
  4. Decisive

A quiz taker would then see results and attributes like:

Riddle personality test 2.0 - sample result page with attributes
Example: personality result w/ attributes

Step 2a: Add low/medium/high attribute variants (optional)

Just as with our result variants, you can add low/medium/high variants for your personality attributes as well.

Create low/med/high attribute result variants

This gives you added flexibility to present accurate results around each user’s responses.

Suppose a user got a low score for the ‘Organized’ attribute in our management personality quiz.

You could show the user the ‘low’ attribute variant for ‘Organized’ that would more accurately describe them:

Low & high variant attribute examples

Step 3: Create questions (single/multi-choice blocks)

Once you have your results and attributes set up, now it’s time to craft the questions for your personality quiz.

We support single and multiple choice blocks in terms of assigning points to different results:

  • Single choice – “What’s your approach towards mentoring your team?”
  • Multiple choice – “Choose your two biggest strengths as a manager…”
Riddle personality test 2.0 - different type of questions
Question blocks for personality quizzes

But don’t forget to try including our other blocks:

  • Quote: include an inspiring or controversial statement from a famous thought leader in your space.
  • Title/freestyle: use these for section dividers (“Thanks for your answers about your mentoring approach. Let’s move on to your leadership skills.”)
  • Insert ad: monetize your personality test traffic by inserting your own banner or video ads (Business/Enterprise plans).

Step 4: Assign points / weighting for answers

Once you’ve created some single or multiple choice question blocks, you’ll want to set up the scoring for your personality test.

Riddle uses a subtle weighting scoring system for our personality quizzes – from 0 to 20.

  • 0: No association
  • 1-7: Weak association
  • 8-14: Medium association
  • 15-20: Strong association
Riddle personality test 2.0 - scoring for personality results or attributes

How to use our scoring pop-up / modal

A big improvement over Riddle 1.0’s personality test has to be our scoring pop-up (or ‘modal’ if you’re a tech geek).

Riddle personality test 2.0 - scoring modal
Assign points (weighting) from 1-20 for each answer

For each answer in your personality quiz:

  • Add a score from 1 to 20 (type or click the up/down arrows) if that answer applies to a result or attribute.
  • Each answer can have scores in more than one result.

In our example, we felt that ‘utilizing group brainstorming activities’ had a:

  • Very strong association to ‘Collaborative’ manager (20 points)
  • Strong association to ‘Mentoring’ (15 points)
  • No association for ‘Authoritarian’ managers (0 points)

Next – use the same method to add scores for the attributes in your personality test:

Don’t forget to assign points for attributes as well

Balancing your results and attributes

It’s important to give your results roughly equal numbers of possible points – and then to do the same with your attributes.

Balancing scoring is important

With Riddle 1.0, it was difficult to keep track of how many points you assigned to each result when creating a personality quiz.

  • After 8-10 questions, users could find that result #1 might have 2X as many points as results #2 and #3.
  • The only way to prevent that in the past was to use a spreadsheet – clunky and not ideal.
Tip: balance the points between results/attributes

But Riddle 2.0 includes a ‘total’ row in the scoring pop-up.

We recommend keeping the scores of your personality results and attributes roughly even.

This will ensure your users have an equal chance of getting the different outcomes.

Step 5: Branching logic

Want to ask users different questions – based on their personality test responses?

Riddle makes it easy.

Hand-tailer the experience using branching logic

Check out this post about using our branching logic feature for an in-depth look at using question jump or conditional logic.

But the short version? You can use use ‘answer logic’ to show personality quiz takers different questions.

In our example, answering ‘entry-level’ will send people down branch A, while ‘mid-career’ or ‘senior-level’ would see branch B.

Why can’t I use branching logic with multiple choice question blocks?

We get this question a lot.

Branching logic currently works with single choice question blocks only – not multiple choice.

Branching logic = single choice blocks only

Multiple choice blocks are tricky – since users can pick answers from more than one branch.

That can cause a logic conflict – and break things.

Down the road, we’d like to set up a Boolean logic builder to allow you to use multiple choice blocks – but that’s a ways down the road.

Step 6: Choose your scoring calculation method

Next up? Riddle 2.0 is all about giving you options – lots of options – to customize your quiz or interactive content.

We do the same thing when it comes to calculating personality results.

We have two options:

  1. Total possible points achieved across all personalities (default)
  2. Max points possible for each personality
Two options for calculating personality results scores

You can read our in-depth post with a video walkthrough about our personality test scoring options.

But let’s give you a high-level overview using two examples.

Example: total points across all personalities

Imagine someone answered a three question version of our ‘What management style are you?’ personality quiz – and got the following scores:

 Q1 (points)Q2 (points)Total points for the result
  User scored a total of:30 points

Using the ‘Total points’ scoring calculation, the user would get the following ranking of personality quiz results:

  1. Collaborative: 20 / 30 points = 66%
  2. Authoritarian: 10 / 30 points = 33%
  3. Mentoring: 0 / 30 points = 0%

This is how extended personality results were calculated in Riddle 1.0.

Example: max points possible for each personality

Now, let’s take a look at our new scoring calculation option.

In this three question quiz, the user got the following points:

 Q1 (points)Q2 (points)Q3 (points)Total points for resultMax points possible % points possible

Using the ‘Max points possible for each personality’, this user would get these results:

  1. Collaborative: 35 / 42 possible ‘Collaborative’ points = 83%
  2. Authoritarian: 23 / 33 possible ‘Authoritarian’ points = 70%
  3. Mentoring: 13 / 27 possible ‘Mentoring’ points = 48%

Step 7: Customizing result titles & quiz layout

With your questions created and scoring set, you can now customize the results your personality test takers will see.

First up – we give you a bunch of different ways to display the titles for your results and attributes:

  • % + title (default): 63% Your core management style is ‘Authoritarian’
  • Title + %: Your core management style is ‘Authoritarian’ – 63%
  • Points + title: 23 – Your core management style is ‘Authoritarian’
  • Title + points: Your core management style is ‘Authoritarian’ – 23
  • Title: Your core management style is ‘Authoritarian’
Riddle personality test 2.0 - options for displaying titles
Personality title options

Showing other personality test results

Besides showing the top (or ‘winning’) overall result, you can also show the other possible personality quiz results:

  • Turn on ‘Show other results’
  • Chose how many to display
  • Pick the title format and layout
  • Add a title for the ‘other results’ section
Riddle personality test 2.0 - options for showing personality results
Personality result (& other result) options

Showing attribute results

Displaying attributes like ‘Organized’ or ‘Responsible’ works in a similar way:

  • Decide how many attributes to display
  • Pick the attribute title format and layout
  • Add a title for the ‘Attribute results’ section
Attribute results display options

Step 8: Add form blocks for lead generation (optional)

Each personality quiz is a powerful tool for collecting emails from your audience.

Up to 45% of personality takers opt-in to lead forms

You can add any of our 13 form (lead generation) blocks to your personality quiz:

  • Collect each quiz taker’s name, email, and personality test responses.
  • Send all that data to your favorite CRM tool like MailChimp or ActiveCampaign.
  • You can also save to Google Sheets or as a spreadsheet.

Read our in-depth guide to using quiz lead generation.

It’s full of tips and best practices around quiz marketing – get up to 45% (or more!) of your quiz takers to opt-in and fill in your form.

Any questions about creating a personality quiz?

You can always just ask us on support chat.

We love being super quick to reply to any questions – with our average response time under two minutes.

And with over 50 years of combined quiz maker experience, our team can help out with suggestions to make your personality test even better.

Video transcript – creating a personality test with Riddle 2.0

We like to add transcripts of our help videos – they’re very useful for quiz creators using accessibility devices such as text to speech readers.

Riddle is one of the only accessible online quiz makers out there. With the launch of Riddle 2.0, now both our quizzes and our creator tools are accessible.


Hi there, my name’s Mike and I’m one of the co-founders here at Riddle. And in this video I’m gonna walk you through how to use our personality Test 2.0.

It features much more advanced scoring different levels of scoring and also branching logic, so it’s very powerful for assessments. Product recommendations you name it, you can probably do it.

Okay, so to create your personality test, you could either start from scratch or browse templates. In this case I’m actually gonna go to My Riddles and use a quiz around management and management styles that we already created.

Now, with personality tests, you need to create your outcomes first and then ask questions. So in this case, we have collaborative, authoritarian and mentoring.

Within each result, you’ll see here we have what we call a winning result, and that’s saying: “Hey, if the user gets the most points for this result, this is what they’re gonna see.”

However, if you click this little handy options menu, you’ll see here we have low, medium, and high results. Now, this is useful in case you are showing what we call other results.

So basically showing the user all the possible results they could get and how they scored. In this case, let’s say they got authoritarian as their top result, they would also see these additional three variants, a low, a medium, and high around the collaborative.

So like, hey, you are collaborative, you are somewhat collaborative, and you are not very, and it just gives you additional flexibility to show text that applies to that user instead of just one text for everything.

Okay, next we have attributes. Attributes are kind of a second level of scoring, and the idea is think of like a Harry Potter quiz, like which Harry Potter character are you?

You might get ‘I’m Hermione Granger’, which is the main result. Our customers asked us, ‘We want to add second level characteristics to show, just give some additional context.’

In this case, for Harry Potter, it might be “You’re Hermione and your attributes might be cleverness, spells, bravery. For cleverness, Hermione might get 94% and spells 83%. For bravery, maybe 75%, but these are just three levels of characteristics that you would show top result plus attributes.

And then just like our main result, you could also create these different low, medium, and high.

So if someone got a high result in the ‘Organized’ attribute, you could show this text versus low, you could show that text.

Okay? So those are results and attributes.

Something to consider is you can also use branching logic. So clicking over here on the branching logic option in a personality test, the branching logic only works on single choice questions, and you can send people down different branches based on their answers.

In this case, I’m sending people down this branch. If they are using brainstorming, if they’ve selected other answers, I’m gonna send them on this branch, and then I’m gonna copy these branch these questions, and then maybe I’ll set up another branch in this block.

If they answer this, go here. Otherwise go there.

You can really craft customized assessments and recommendation and just based on responses. If someone has questions that are or answers a certain way, you can say, well, the following questions, I’m gonna only address that type of user.

Okay, so now with scoring, once you have your results and attributes, you’re gonna go in and say, okay, what do these answers mean? How do I assign points? We have this little handy icon, which is our little brain, or you can click edit scoring. But if you click on any of these you’ll see here we have this modal that pops up and says, “Assign points for each answer to each result.”

For this question, if they say, “I’m gonna use brainstorming activities for preparing a quarterly meeting”, that’s a very collaborative answer. I’d give them maximum points, maximum of 20 points. And for authoritarian, that’s not an authoritarian trait, so I’m going to give them zero and for mentoring, maybe I’ll give them eight.

And you just go through each and every answer. Things to consider… you want to make sure at the bottom that these three point totals are roughly equal, because that means at the end of the quiz, when we add up all the points, they should have a roughly equal chance of getting the three different assessments.

Watch if I move this up to 20 or I can just type it in here – watch what happens to the balance. Now it’s 56 to 40 to 38 – people are most likely going to get collaborative.

You would do the same thing for attributes. Each answer – think about what does that mean for each attribute?

Now that you have scoring done and you’ve thought about logic, now it’s all about “how do I display my results?”…

In this results personality section, you have two choices. You could either choose our default “total points across all personalities:”

This is how we calculate results. So there are three results, right? Imagine it was 50 points for collaborative, 30 points for authoritarian, and 20 for mentoring.

With collaborative as 50, that would be the top score with a percentage of 50% (50 out of a hundred).

You can also use this one, which is the “maximum possible points for each result”. This is a little tricky, but it’s also very flexible.

Imagine Collaborative had a total of 20 points and someone got 18, that’s 90% – using this calculation.

But let’s say authoritarian had 50 points possible because I didn’t balance things properly, but I scored only 30… 30 out of 50 is 60%.

So in this case, using this calculation, Collaborative would be top and then Authoritarian would be lower, even though authoritarian actually has more points – because it has a lower percentage.

Just be careful. It can give you some funky things, but it also gives you a lot of flexibility.

Next – how do you want my my results to show up? Do I want to have ‘title plus their score’ or ‘title plus percentage’? Do I want to show one result or do I want to show lots of results?

The attributes use the same concept. You can also ask how many do you want to show? And then also, what’s the result format?

I’m going through this personality test then skip ahead to the results section. Okay? So in this case, we’ve taken the quiz, we’re now at the result step, and our winning personality is mentoring and I’m showing the percentage.

Now I could hide the percentage again using these result options. So that’s my main result. Then I also have these other results saying, well, you got 67% authoritarian, 48% collaborative.

And then we also have attributes saying that I’m 35% in leader responsibility, and so on.

These three sections plus the low, medium, and high result variance, that creates a pretty flexible and automated assessment builder.

There you have it – that’s that’s our personality test 2.0. We’re gonna be adding lots and lots of additional features to this, so stay tuned.

If you have any questions though, please use our support chat over here. We are lightning fast to respond if we’re awake.

We’re over in Europe, so be cognizant of time zones. But if we’re awake, all our phones will go off if you send a message, which means we all race each other to respond and you get a fast answer.

If we’re not awake, please leave a question and we’ll pick it up as soon as we’re caffeinated in the morning.

Okay, that’s riddle, that’s our personality Test 2.0, and really looking forward to seeing how you make use of it. Thanks again and happy riddling.