Exciting times for Riddle – our alpha version of Riddle 2.0 is now live… and you can test it out!

Riddle 2.0 is a complete rebuild of our quiz maker – we’re recreating our quiz builder from the ground up. We launched back in 2014, so we’ve been adding codes and features for seven years.
Converting that to 2.0 is a huge project.
This alpha version isn’t ready for prime-time yet – and only has a limited feature set to start, including our combined online poll/survey tool and our lead generation form builder.
Next up? We’re building our new online quiz module – which will have all the capabilities of 1.0’s quiz, order it, and tap and find formats, plus one heck of a lot more.
Video: How to use Riddle 2.0 (alpha)
Want to see Riddle 2.0 in action? We’ve created this handy walkthrough – showing how to use and access the features:
Timeline: When is Riddle 2.0 going to be live?
Our plan for 2.0 is currently looking like this:
- Phase 1: Public beta goes live for all new and existing users. (end of May, 2022)
- Phase 2: Riddle 2.0 comes out of beta. New users will only see Riddle 2.0 – existing users will be to still use both. (Dec, 2022)
- Phase 3: Existing users will stop being able to create new content in 1.0, but will be able to edit/modify existing 1.0 content. (July, 2023)
All dates are just estimates though – it’s a huge project, and it will depend on our community’s feedback.
FAQ about Riddle 2.0
Will I have access to Riddle 1.0 after 2.0 goes live?
Yes, all existing users will be able to create content through Phase 2 – and modify existing 1.0 content going forward.
Will 2.0 be backward-compatible with existing 1.0 content?
Unfortunately not. 2.0 is about 20X as complicated – with completely different features and code. Our founder Boris described the challenge as “1.0 is like a pen/paper – 2.0 is like Microsoft Word. Both let you write and communicate – but one is much, much more complicated.”
Can I import 1.0 content into 2.0?
Alas no. Our devs spent a lot of time trying to come up with a good solution – but it’s not possible. Adding flexible scoring, mix/match question blocks, and conditional logic (plus loads more) means that the new code is totally dissimilar to 1.0.
But the good news – writing the quiz text is the hard part. You can copy/paste text from 1.0 to 2.0 in about ten minutes a quiz – then just add images, etc.

How to get access to Riddle 2.0 (alpha)? Just ask us!
Riddle 2.0 lives on its own special domain – so you won’t be able to access it directly from your Riddle.com account.
- Ask us on support chat for your invite. (We’re fast to respond – under two minutes generally.)
- We’ll share the log-in credentials for our preview.riddle.com server. We change these periodically – so you might need to ask us again for the new log-in.
- Create a new trial account on preview.riddle.com – no credit card needed.
Getting started:
- Click the ‘Try it out’ button in the “Our alpha version of Riddle 2.0 is now available” top bar.

- Next – click ‘Create new’.

- Choose ‘Poll’ – and ‘Create from scratch’

After that – just start creating your own poll/survey masterpiece!
NEW 2.0 features to try out:
- Question blocks – try our single or multiple vote blocks, reaction polls, upvotes, free text entry, and more!
- Flexible lead generation – choose from our form blocks or form builder
- Need an all-in-one lead generation form? Try our form builder – but place it anywhere in your riddle.
- Want to collect user information in several steps? Use our form blocks – for unrivaled flexibility.
- For example, you could ask for their name in block one, their email in block eight, and their phone number just before the end of the quiz.
- Branching logic – ask different follow-up questions to users, based on their responses.
- Custom palettes – create and save your own ‘palette’ or quiz style. Save colors, fonts, and more for easy re-use.

Riddle 2.0 – Latest video updates
Stay up to date on our progress with our new quiz maker – we post new updates and quick video clips from our dev team.
January 12, 2022 – accessibility support, plus quiz embeds
We haven’t posted in a little while – because much of the work with Riddle 2.0 was going on behind the scenes, with setting up the tech infrastructure, databases, and other stuff ‘under the hood’.
But our dev team just announced they passed another two big hurdles:
- Poll embeds: creating the quiz tools is one thing. But an equally important challenge is making sure our interactive content displays properly on desktop and smartphones. Our team has been making sure our wide range of poll/survey ‘blocks’ all work in today’s browsers.
- Accessibility features: Riddle 1.0 is one of the most accessible quiz maker tools on the market. And Riddle 2.0 is going even further – this time, we’re building in WCAG guidelines from the ground up, meaning:
- Our quiz, survey, poll, and other tools will be accessible to your audience – across screen readers, keyboard navigation, and more.
- But equally, our online quiz creator will now also be accessible. Any of your team will now be able to use Riddle to make their own interactive content.
Right – let’s dive in. In this short video, you’ll hear one of our lead developers on the 2.0 team – as he demonstrates the embeds and accessibility features:
A bit of back story – we couldn’t do this with 1.0 because our legacy code infrastructure wouldn’t support this.
Why this big push by Riddle?
We know there are many organizations, especially in Europe, who have a legal obligation to only use accessible tools for their staff and audience. Riddle 2.0 should be a big help in letting them meet these requirements.
Riddle 2.0 – original video walkthrough
Okay – let’s dive in.
Here’s our initial video walkthrough of Riddle 2.0 (but scroll down to see our latest video updates), including this (and more):
- Mix/match different quiz and poll types in a single riddle
- Branching logic to all formats
- Much more flexible lead generation – place your form anywhere in the quiz
- Completely redesigned layouts and styles
We’re super excited – but if we missed anything, please let us know… most of these new ideas have come directly from our Riddle community.
Riddle: the journey from 1.0 to 2.0
Let’s take a quick look at how Riddle’s quiz maker has evolved over the years.
Riddle in 2014:
- 4 quiz types: quiz, personality test, list, survey
- Images only
- No lead generation
- No data capture or marketing software integrations
Riddle in 2021:
- 15 types of quizzes
- Video/audio/video support
- Flexible lead generation
- Fully GDPR-compliant
- Connect to any tool – using ActiveCampaign, MailChimp, Google Sheets, Zapier, or our webhook
- Double opt-ins, call to action buttons, and other marketing features
That’s just scratching the surface – Riddle has grown faster and more advanced than we could have imagined back when we started.
Why launch Riddle 2.0?
All of these new features, capabilities, and quiz types were added bit by bit over the past seven years.
The result?
We like to think we’ve got the most flexible, most customizable quiz maker and marketing platform on the planet.
However, sometimes the best way to move forward tech-wise is to start over from scratch. It lets you take a clear look at what’s working – and what we could do better.

Plus, a simpler, cleaner code base means we’ll be able evolve much faster – adding more quiz types and features at lightning-speed.
We have been working on this since mid-2020 – check out our status updates below to see all the juicy quiz capabilities we’re adding!
Archive: Video updates of Riddle 2.0
October 12 – branching logic is now live
Super exciting day at Riddle! Check out the latest 2.0 update – showing how any of our creators will be able to add branching logic to any format, like quizzes, personality tests, and polls.
By comparison, we only support branching logic in the Journey type with Riddle 1.0 – so this is a huge improvement across the board.
Our alpha version should be live towards the end of August. All of our users can test it out, kick the tires a bit, and tell us what they like and don’t like.
July 13 – team presets, layouts, and styles
Another big, big two weeks – we’ve created Team workspaces, and global team presets.
Want to change the look and feel of all your Riddle quizzes at once? We’ve got you covered.
Plus you’ll probably notice better transitions and a sharper, cleaner user experience as I click through the various stages.
June 23 – Riddle 2.0 is live (on our dev server) – and looks awesome
Our devs have been working flat out on Riddle 2.0 – and they invited us to come poke around the new creator.
Here’s our latest video update – showing how the creation process works for a new poll (including our much flexible lead generation blocks:
Big new features to mention with Riddle 2.0:
- Mix/match question types in one quiz (ie. Tap/Find, then a multiple choice question, then a Order It) or poll (reaction poll question, then a single choice, then a rank your choices)
- Global team presets – the team preset style template can be modified and applied to all riddles using that team. So for example, if company A changes their font, a quick change on the team preset, and it will be applied to all 300+ quizzes using that preset.
- Flexible lead blocks – collect all your lead information in one form (and place it at the start, the end, or anywhere in between).
- Or, you can choose break it up as several ‘form blocks’. For example:
- Block #1 could be “Hey, before we start, what’s your name?”.
- The lead enters their name – let’s use “Bob”.
- Block #2 could then say “Hi Bob!” and then ask the question. So each quiz will be a personalized experience.
- And the results could say “Well done Bob – you got <their quiz result>”.
March 30 – introducing the form builder and ‘My Riddles’ sections
We’re pretty pumped to see all the progress on Riddle 2.0 – the dev team today showed us us:
New ‘My Riddles’ section: Designed to make it easier for you to find and work with the right Riddle content. We’ve added list or card views, plus icons that show which riddles have quiz lead generation, CTA buttons, and more.

Improved start page: We’ve streamlined 15 types of Riddle formats into just five – so you can mix/match different question types in the same riddle unit.

New lead generation form builder: Now, it’s still early days – but our lead generation module is coming along nicely. You’ll be able to choose between:
- Traditional: add a lead form and ask for everything like name, email, etc. in one go.
- Bit by bit: ask lead generation questions throughout your quiz. For example, block #1 of your quiz could be “Before we start, what’s your name?” That’s a nice easy way to personalize the quiz, plus you’ll boost opt-in rates compared to the ‘all in one’ lead form.
- Plus – both modes will let you place the lead generation elements anywhere you want, compared to the fixed ‘after the last question’ location of Riddle 1.0.

February 21 – new ‘Publish’ step
Another big milestone this month – we’re working on our new publish functionality.
We’re simplifying the layout – but also adding logic checks, to make sure that your quiz is complete before publishing.
For example, currently it’s possible to add a lead form, but forget to choose a way to save the leads. We have a huge warning label – but folks still miss it.
In 2.0, we’re adding logic checks – our system will deactivate the publish option if it notices lead forms aren’t configured correctly, or any of several other key checks. Plus, it will guide you in how to easily fix them.

Neat, right?
January 31 – introducing the new ‘My Riddles’
First update for 2021 – boom!
This update took a bit longer due to the holiday period, and our devs eating far too much delicious food. Food comas do NOT help when it comes to coding.
This month we tackled the ‘My Riddles’ section – ground zero for our quiz creators to quickly see, edit, and manage all their Riddle content.
Take a look – you can spot we now have a tab or list view, plus with more descriptive thumbnails – showing if you have lead generation, call to action buttons, and more turned on.

We like it – what do you think?
December 17 – new sign up flow
Riddle 2.0 is a complete redesign and reimagining) of everything we do.
And one of the key areas we’ve always wanted to improve is the new user experience.
Simpler, cleaner – we’ll also be able to give you targeted advice, based on your quiz experience level. This will let you unlock more of Riddle’s capabilities for your unique needs.

November 21 – new creator interface
(We’re EU-based, but Happy Thanksgiving all to our American members!)
These past few weeks, we’ve been busy building the overall framework for our creator. One of the most common questions we get about 1.0 is “Where do I find <feature>?”
We know that we offer lots (and lots!) of flexibility to our creators. But sometimes it can be hard to find what you’re looking for.
With Riddle 2.0, we’re changing our current five or six step ‘bread crumb’ approach for editing/creating a riddle where questions, customization, and lead generation features are spread over multiple steps.
Riddle 1.0

Instead, we’ll have a much more intuitive ‘create’ and ‘publish’ approach – where all these features are in one step, and everything else ‘post-quiz creation’ will be in our publish area.
Riddle 2.0

October 27 – content consolidation
Welcome to the Super Quiz! One of the challenges of Riddle 1.0 was that we offered too many choices – with 15 types of content. We’ve decided to consolidate these down to six broad categories – and let our creators mix/match question types within each format.
For example, in Riddle 1.0, you have six different types of quiz all centered around right/wrong questions.
But in 2.0, we’re introducing the ‘Super Quiz’ – where you can mix/match all these formats in one great quiz.

Want to ask a multiple choice question, followed by an ‘Order it’, two true/false, then a Tap/Find, and a ‘fill in the blank’? With 2.0, you’ll have near-total flexibility for a huge range of use cases.
September 10 – coding started
Coding on Riddle 2.0 has started. It’s going to be a huge project – keeping all the features and capabilities of Riddle 1.0’s quiz maker, while making it even more flexible.
First up?
We’re switching to web sockets and microservices – so our architecture is more scalable than ever.
This will mean it will be super fast and easy to add changes and features in the future!
August 17 – design finalized for Riddle 2.0!
Big day for the team!
We’ve just finalized the design of our Riddle 2.0 quiz creator.
We’ve been working with the legendary designer Graeme Rutherford, who’s helped us think through everything from our sign-up flow to a much faster, intuitive quiz maker process.
The bottom line?
You’ll be able to create flexible quizzes, polls, and other interactive content – faster than ever!
Stay tuned – it’s going to be awesome…
(As a cheeky sneak peek, here’s the style guide we’re going to be used – all the fonts, colors, and styles that contribute to a crisp and clean modern quiz maker.)
