Quiz maker lead generation – the viral factor
If you follow our tips on writing an effective online quiz, your quiz takers are very likely to share their results on Twitter and Facebook. They’ll post messages like “Sheesh, I gotta go back to school. I only got 1 out of 7 in this ‘English challenge – can you spell these 7 words?’ quiz.”
Their friends (and friends of friends) will see this message – click, and visit your site to take your quiz as well. Free, high quality word of mouth traffic – the best kind of all!
Quiz maker lead generation – the ‘ask’
Here’s another reason why quiz maker lead generation is so powerful. It’s all down (again) to human psychology.
Asking them to give their email address out of the blue is a big ask – people are naturally defensive.
However, with a quiz, your audience will already have been answering questions for a few minutes. So another question: “please type your name and email” – is no longer a big hurdle to jump.
This is especially true when you add an additional incentive – such as ‘sign up to receive a free language guide, eBook or discount voucher’. This will boost sign up rates – your audience will feel like they’re getting something of value in return for signing up. (Want to learn more? Check out our best practices for lead generation in quizzes.)
Quiz maker lead generation – summary
All in all, you can create your quiz with built-in lead generation in ten minutes or less.
And that’s not all – once you get all those leads and email addresses flowing from your quiz, you can automatically send them to your email marketing tool using our native integrations to MailChimp and Aweber, or 1,000 other systems with our Zapier app.
And don’t worry about the EU’s GDPR- Riddle is a fully GDPR-compliant quiz maker used by the BBC, the Tate, and hundreds of other high profile brands.
Quiz maker lead generation is a powerful tool to run your own quiz marketing funnel. Engage your audience, qualify each quiz taker as a prospective lead, and automatically send personalized follow up messages around each person’s quiz results.
More quizzes = more traffic = more leads (and more revenue!)
More quiz maker resources
Riddle’s quiz maker is a highly flexible lead generation platform – with 12 types of quizzes (and counting). Learn which quiz type works best for gathering leads.
Your quiz will reflect your brand (or your client’s) to thousands of people. We give you complete control over the look, feel, and branding of your quizzes.