Intro to lead generation

Turn any Riddle into a lead generation tool. Add a form block to collect names, emails, or custom data from your audience — then send it to your CRM, email marketing tool, or spreadsheet automatically.

How lead generation works

  1. Create
    You add a lead block to your Riddle.
  2. Collect
    Your audience enters their data when they play the Riddle. This data is saved in Riddle by default (you can disable this). You can also send leads directly to your external lead tool.
  3. Connect
    You can contact your leads.

Set up lead generation

  1. Add a form (lead) block to your Riddle.
  2. Set up double opt-in (DOI) confirmation if needed or wanted for your privacy regulations.
  3. Lead information and individual responses are stored on Riddle's GDPR-compliant servers.
  4. The data is saved to Riddle by default.
    To disable this, go to the Publish step and click on Save and connect data. Disable the Save w/Riddle button.
    We store individual answers and responses:
    • for polls / surveys
    • for personality quizzes / quizzes if a form block is included.
  5. Choose an integration based on your workflow:
    • Google Sheets — quick spreadsheet-based lead management without additional software
    • Mailchimp — add leads directly to your email marketing lists
    • AWeber — email marketing automation
    • ActiveCampaign — CRM and email automation combined
    • Webhook — send raw lead data to any custom endpoint or backend
    • Zapier — connect to 5,000+ apps without coding
    • Brevo — email marketing and CRM
    • Salesforce — enterprise CRM integration
    • ApiX-Drive — no-code integration platform
  6. Analyze your leads.

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