Run video ads instead of a lead generation form

Did you know that you could embed your own video ad in each quiz with Riddle’s Enterprise plan? Riddle’s quiz maker features a great way for you to monetize your quizzes. At the end of the quiz – right before you show the result – you can show a video ad instead of a lead generation form.

The benefits? The placement of your video ad gets awesome engagement rates. We show the ad after the last question, when your audience will have spent up to five minutes answering questions. They are not going to click away before seeing their results.

Pro tip: You can also hide the continue button – showing their results after the end of the video (or after a few seconds into the video). This guarantees their full attention – and all these completed video views mean higher ad rates for you.)

Show your own video ad (or your clients’)

Instead of a lead generation form, Riddle’s quiz maker lets you to load your own custom iFrame instead of a lead gen form. We added this feature to give you maximum flexibility in how you want to display your video ad.

Check out these two movie trailer examples from sporting publisher 90min:

• 90min.com wowed their client with this stunning poll to help the launch of the movie Game Night, using Riddle’s custom iFrame to host a video trailer and custom CSS for a gorgeous fully branded poll experience.
• They didn’t stop there – adding a video to this very cool branded interactive story around Tomb Raider.  It shows each user different questions based on their answers – and leverages the custom CSS as well and video film trailer.

Our CEO Boris loves burgers – and whipped up the example below… complete with a video ad unit after question #2:

Embed a video ad to your quiz:

1 – In the ‘Collect leads’ step, select ‘Custom iFrame’

(Please note: You’ll need to be subscribed to our Enterprise plan to use this feature.)

2 – Upload an HTML file with the code to load the video ad unit to your server.

3 – Enter the URL of that file into the URL box in Riddle

You can use our sample HTML code below to save time. Just replace the URL of the original video file – and (optional) alter the delay timer for the continue button.

Our example:

• Launches video only after the video frame is shown
• Hides the continue button for 20 seconds – to force the viewer to watch the video
• Clicking the continue button sends a trigger back to Riddle – to display the user’s result page