Interactive Content Formats
Every format your audience wants to engage with. One platform to build them all.
Build quizzes, polls, minigames, predictors, personality quizzes, stories, and lead capture forms in minutes. Browse every interactive content block below and go straight to the one you need.
No coding. Fully customizable. Brand-ready.
No credit card required. 14-day free trial.
2:48
average engagement time on Riddle content
73.4%
start → finish conversion rate
28.6%
lead form opt-in rate
3.02×
engagement vs. standard web pages
Source: Riddle 2025 Quiz Marketing Report · 8.96 billion platform data points. Numbers are platform-wide across Riddle’s interactive formats.
Quiz blocks
Scored interactions with flexible lead capture and results pages that reward every participant – great for contests and leaderboards.
Multi Select
Pick one or more answers. Captures the full range of a user's preferences in a single interaction.
Type the Answer
Users type their answer instead of picking. Active recall drives stronger engagement and retention.
Flashcards
Front-and-back cards that turn any article or product into a swipeable, bite-sized interaction.
Order It
Drag-and-drop ranking. Users arrange items into the correct sequence, scored and shareable.
Tap and Find
Turn any image into a click-to-discover experience. Users tap hotspots to reveal facts and context.
Spot the Difference
Two near-identical images, every difference to find. One of the highest dwell-time formats in interactive content.
Typerush
Fast-paced typing challenges with optional timers. Turns knowledge checks into gameplay.
Guess It
A clue, a blur, a reveal. Users commit to a guess before the answer appears.
Question Bank
Store hundreds of questions and serve them at random. One database powers unlimited quizzes.Minigame blocks
Logic puzzles, word games, and spin mechanics that average 6+ minutes per session and give readers a reason to come back tomorrow.
Crossword
The one format AI overviews won't kill. Readers come to your site specifically to solve your puzzle.
Sudoku
The puzzle your readers solve before they read anything else. Direct return visits that bypass search.
Minesweeper
The game readers have played for 30 years. Zero onboarding, zero drop-off.
Slot Machine
One click, instant suspense. The lowest-friction reward mechanic in interactive content.
Wheel of Fortune
Spin-to-win anticipation that converts before users have consciously decided to engage.Poll and survey blocks
Capture instant opinions, measure sentiment, and collect structured preference data with minimal friction.
Single Select
One tap, one opinion. The fastest way to capture audience preference at scale.
Multi Select
Let users pick everything that applies. Richer preference data than a single-choice poll.
Reaction Poll
A sliding scale that captures how strongly users feel, not just which side they're on.
Upvote
One tap to vote, with real-time results that update as your audience weighs in.
Order It
Drag-and-drop ranking for polls. Users sort your list into their preferred order.
Swiper
Swipe left or right. One gesture captures a clear preference in under a second.
Likert / Matrix
Measure agreement across multiple statements in one compact block. The survey-research standard.
Promoter Score
One 0 to 10 scale that segments your audience into promoters, passives, and detractors.
Rate It
Star ratings or point scores across multiple items at once. Captures how strongly users prefer each.
Tier List
Drag items into ranked tiers. The internet's favorite ranking format, built to be shared.
This or That
Two options, one pick, the next pairing loads instantly. Binary choices that keep users going.
Question Bank
One database, endless combinations. Questions rotate automatically to keep polls fresh – showing new content every session.Predictor blocks
Fan engagement formats that turn passive viewers into invested competitors. Built for sports, tournaments, and any event with a result.
Guess the Score
Exact scoreline predictions before kickoff. Fans return after the whistle to see if they were right.
Pick the Winner
One tap, one side, instant investment in every result. Connect picks to a season-long leaderboard.Lead capture and form blocks
Native form fields that sit inside your content at the moment of highest engagement. Riddle lead forms convert at 28.6% on average.
Question Types
The building blocks of every quiz, poll, and survey: single select, multi select, type the answer, short and long text.
Contact and Data Fields
Native name, email, phone, consent, and more, built in at the moment of highest engagement.Other common blocks
Content and monetization blocks that set context, add editorial depth, deliver sponsor moments, and monetize engagement.
Interactive Graphic
Turn any map or product image into a self-guided experience with tappable hotspots.
Text and Media
Add a cover slide, a narrative beat, or a rich visual moment anywhere inside your content.
Quote
A dedicated slide for pull quotes, expert statements, and testimonials with author image and logo.
Ad and iFrame
Place display ads or any third-party iFrame between questions, where users are focused and mid-flow.What our clients say
Riddle helps our Children's interactive team to quickly create engaging content that provide compelling data insights about our audience.
We were looking for ways to increase engagement with our audience and we decided to work with Riddle. Our content team love Riddle and our Quizzes are getting 35% more page views and 40% more time on site after the first month.
Insights & guides
Embed anywhere. Connect to 5,000+ tools.
Add every kind of Riddle to any CMS or site-builder, and connect to a huge range of marketing tools.
Try it for free
Personality Quizzes
Quizzes
Sponsored content
Surveys
Polls
Product recommendations
Competitions & raffles
Game predictors
Leaderboards
Listicles
GDPR, CCPA & ISO 27001
Riddle is GDPR and CCPA compliant, ISO 27001 certified, and built to keep your audience’s data safe.
Ready to build?
Get a 14-day free trial. All features unlocked. No payment details needed.