Interactive Content Formats
Every format your audience wants to engage with. One platform to build them all.
Build quizzes, polls, minigames, predictors, personality quizzes, stories, and lead capture forms in minutes. Browse every interactive content block below and go straight to the one you need.
No coding needed, fully customizable, and brand-ready.
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2:48
average engagement time on Riddle content
73.4%
start → finish conversion rate
28.6%
lead form opt-in rate
3.02×
engagement vs. standard web pages
Source: Riddle 2025 Quiz Marketing Report · 8.96 billion platform data points. Numbers are platform-wide across Riddle’s interactive formats.
Quiz blocks
Scored interactions with flexible lead capture and results pages that reward every participant. Great for contests and leaderboards.
Multi Select
Pick one or more answers. Captures the full range of a user's preferences in a single interaction.
Type the Answer
Users type their answer instead of picking. Active recall drives stronger engagement and retention.
Flashcards
Front-and-back cards that turn any article or product into a swipeable, bite-sized interaction.
Order It
Drag-and-drop ranking. Users arrange items into the correct sequence, scored and shareable.
Tap and Find
Turn any image into a click-to-discover experience. Users tap hotspots to reveal facts and context.
Spot the Difference
Two near-identical images, every difference to find. One of the highest dwell-time formats in interactive content.
Typerush
Fast-paced typing challenges with optional timers. Turns knowledge checks into gameplay.
Guess It
Users get a clue and a blurred image, then commit to a guess before the answer is revealed.
Question Bank
Store hundreds of questions and serve them at random. One database powers unlimited quizzes.Minigame blocks
Logic puzzles, word games, and spin mechanics that average 6+ minutes per session and give readers a reason to come back tomorrow.
Crossword
AI search overviews can’t solve a crossword, so readers come to your site to play it themselves.
Sudoku
Readers solve this puzzle before they read anything else on the page, driving direct return visits that bypass search.
Minesweeper
A game readers have known for 30 years. No onboarding needed.
Slot Machine
One click creates instant suspense. It is one of the lowest-friction reward mechanics in interactive content.
Wheel of Fortune
Spin-to-win anticipation converts users before they consciously decide to engage.Poll and survey blocks
Capture instant opinions, measure sentiment, and collect structured preference data with minimal friction.
Single Select
One tap captures one opinion. That is the fastest way to gauge audience preference at scale.
Multi Select
Let users pick everything that applies. Richer preference data than a single-choice poll.
Reaction Poll
A sliding scale that captures how strongly users feel, not just which side they're on.
Upvote
One tap to vote, with real-time results that update as your audience weighs in.
Order It
Drag-and-drop ranking for polls. Users sort your list into their preferred order.
Swiper
Swipe left or right. One gesture captures a clear preference in under a second.
Likert / Matrix
Measure agreement across multiple statements in one compact block. The survey-research standard.
Promoter Score
One 0 to 10 scale that segments your audience into promoters, passives, and detractors.
Rate It
Star ratings or point scores across multiple items at once. Captures how strongly users prefer each.
Tier List
Drag items into ranked tiers. The internet’s favorite ranking format, built to be shared.
This or That
Pick one of two options and the next pairing loads instantly. A binary format that keeps users going.
Question Bank
One database powers endless combinations. Questions rotate automatically so every session shows new content.Predictor blocks
Fan engagement formats that turn passive viewers into invested competitors. Built for sports, tournaments, and any event with a result.
Guess the Score
Exact scoreline predictions before kickoff. Fans return after the whistle to see if they were right.
Pick the Winner
Users tap to pick a side and stay invested in the result. Connect picks to a season-long leaderboard.Lead capture and form blocks
Native form fields that sit inside your content at the moment of highest engagement. Riddle lead forms convert at 28.6% on average.
Question Types
The building blocks of every quiz, poll, and survey: single select, multi select, type the answer, short and long text.
Contact and Data Fields
Native name, email, phone, consent, and more, built in at the moment of highest engagement.Other common blocks
Content and monetization blocks that set context, add editorial depth, deliver sponsor moments, and monetize engagement.
Interactive Graphic
Turn any map or product image into a self-guided experience with tappable hotspots.
Text and Media
Add a cover slide, a narrative beat, or a rich visual moment anywhere inside your content.
Quote
A dedicated slide for pull quotes, expert statements, and testimonials with author image and logo.
Ad and iFrame
Place display ads or any third-party iFrame between questions, where users are focused and mid-flow.What our clients say
Riddle is a brilliant tool, and plays an important role for us – making it easy for users of all levels of technical ability to create smart, on-brand interactive content and embed it anywhere. The functionality on offer goes well beyond simple quizzes, making it an invaluable tool for generating leads, increasing engagement and bringing stories to life.
We use Riddle almost daily to build interactive content for our fans and visitors. The Riddle quizzes and the Score Predictor are very popular. You can create them quickly and easily, and they’re great to promote across our social media channels. It’s especially important to us that Riddle, as a German company, takes data protection very seriously and works in a GDPR-compliant way.
Insights & guides
Embed anywhere. Connect to 5,000+ tools.
Add every kind of Riddle to any CMS or site-builder, and connect to a huge range of marketing tools.
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Personality Quizzes
Quizzes
Sponsored content
Surveys
Polls
Product recommendations
Competitions & raffles
Game predictors
Leaderboards
Listicles
GDPR, CCPA & ISO 27001
Riddle is GDPR and CCPA compliant, ISO 27001 certified, and built to keep your audience’s data safe.
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