The Likert Scale Survey Maker

Ask one question. Measure ten opinions.

Likert matrix questions collect structured feedback across multiple statements without burning out your respondents. More insight. Fewer clicks. Higher completion rates.

No coding. Fully customizable. Brand-ready.

Create a Likert Survey Book a demo

No credit card required. 14-day free trial.

2:48

average engagement time on Riddle content

73.4%

start → finish conversion rate

28.6%

lead form opt-in rate

3.02×

engagement vs. standard web pages

Source: Riddle 2025 Quiz Marketing Report · 8.96 billion platform data points. Numbers are platform-wide across Riddle’s interactive formats.

Why the Likert Scale works

Multi-statement efficiency. Measure 10+ opinions in one question block, not ten separate questions.

Consistent, comparable data. Standardized agree/disagree scales make results easy to compare.

A format respondents know. Agree/disagree scales need no explanation, so completion stays high.

The industry-standard choice. Proven for employee, customer, market, and academic research.

Try it yourself

This is a live Riddle Likert Scale Survey, the exact same embed you would ship in your feedback flow. Rate a few statements and see how quickly structured opinions become measurable data.

Hooked already? Build your own Likert Survey in minutes.

How to use the Likert Scale

Likert Scale employee Survey measuring workplace sentiment across topics

Employee satisfaction.

Measure workplace sentiment across management, benefits, and culture using agree/disagree scales in one compact matrix question.

Likert Scale follow-up rating product features, support, and service

Loyalty-score follow-ups.

After a recommendation score, use Likert scales to measure satisfaction across product features, support quality, or service dimensions.

Market research.

Test agreement levels across brand statements, product attributes, or content preferences to inform strategy decisions.

Likert Scale academic study collecting structured opinion data

Educational research.

Collect structured opinion data for research studies using standardized Likert scales that keep response formats consistent.

Build Likert Scale Surveys that collect more feedback in fewer clicks

No-code builder.

Add statements, set your scale, and publish. No developers needed. A full Likert matrix Survey is live in minutes.

Flexible Likert Scale customization with 3, 5, and 7-point scales and custom labels

Flexible scale customization.

Build 3-point, 5-point, or 7-point scales with custom labels: strongly agree to strongly disagree, very satisfied to very dissatisfied, or your own wording.

Likert Scale results dashboard tracking agreement levels and exporting data

Built for Survey insights.

Likert matrix questions deliver structured data that is easy to analyze. Track agreement per statement, compare scores across topics, and export results for deeper analysis.

What is a Likert Scale Survey?

A Likert Scale Survey presents multiple statements with a rating scale, typically agree/disagree or satisfaction levels. Respondents rate each statement using the same scale, creating efficient multi-statement feedback.

When should I use Likert matrix questions?

Use Likert matrix questions to measure opinions across multiple related statements. They are ideal for employee Surveys, customer satisfaction forms, market research, or any feedback that needs consistent rating scales.

How many statements can I add to a Likert matrix?

You can add as many statements as you need. The most effective Likert Surveys use 5 to 10 statements per matrix to balance depth with completion rates.

Can I customize the agree/disagree scale labels?

Yes. Customize scale labels to match your Survey: strongly agree to strongly disagree, very satisfied to very dissatisfied, always to never, or your own wording. Add 3, 5, 7, or more scale points.

What is the difference between a Likert Scale and rating questions?

Likert scales measure agreement or satisfaction across multiple statements using the same consistent scale. Rate It lets users score individual items with stars or points. Use Likert for structured agreement, Rate It for comparative scoring.

How much does Riddle cost?

Riddle offers Pro, Business, and Enterprise plans for different team sizes and content needs. You can start with a 14-day free trial without a credit card. Full plan details are on our pricing page.

The Likert Scale is not the only Survey Block

Every Riddle Survey Block comes with the same no-code builder, full branding, and lead capture built in.

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What our clients say

Riddle is extremely user-friendly and offers numerous tracking options without ever becoming cluttered.

Riddle is a brilliant tool, and plays an important role for us – making it easy for users of all levels of technical ability to create smart, on-brand interactive content and embed it anywhere. The functionality on offer goes well beyond simple quizzes, making it an invaluable tool for generating leads, increasing engagement and bringing stories to life.