Make a personality quiz to enable self-discovery

Why make a personality quiz?

Collect first-party data and insights to understand your users and create segments.

Assess users’ answers to make product recommendations and target content.

Grow your audience with the most viral type of shared content.

Improve engagement by helping users discover things about themselves.

Gather high-quality leads and follow up with detailed personality quiz reports.

Easily monetize personality quizzes by increasing your ad inventory by 8 to 10x.

How to use personality quizzes

Engage your audience easily.

Visitors who take a personality test stay an average of 41% longer on your site. Go viral with entertaining, easy-to-create personality quizzes that captivate users.

Use Big 5/OCEAN framework.

Speak to your whole audience with the Big 5/OCEAN framework for personality types. Use answers to refine segments, so you can personalize and target content.

Recommend the right product.

Use personality quizzes to assess user preferences, behaviors, and needs. Use answers to tailor recommendations, turning visitors into customers.

Suggest more content.

Recommend content to your users by assessing their reading preferences and needs with personality quizzes. Use the insights to shape your content strategy.

Design fun personality quizzes that build customer relationships

Leverage AI for easy content creation

With our intuitive AI quiz maker, anyone can create a compelling personality quiz in under a minute.

Create without code, embed anywhere

With our simple visual builder, anyone on your team can create a personality quiz in minutes. Embed quizzes into any CMS or site-builder, as easily as adding a YouTube video.

Design flexible quizzes and dynamic experiences

With different question types, plus branching logic and multimedia tools, you can design unique personality quizzes. Based on users’ answers, deliver a personalized experience.

Customize to your own brand styling

All our personality quizzes are white-labeled. Change colors, fonts, and styles — and customize further with our CSS editor. Design branded templates to publish again and again.

What our clients say

Riddle helps our Children's interactive team to quickly create engaging content that provide compelling data insights about our audience.

We were looking for ways to increase engagement with our audience and we decided to work with Riddle. Our content team love Riddle and our quizzes are getting 35% more page views and 40% more time on site after the first month.