Make a personality quiz

Enable self-discovery with personality quizzes

Use personality quizzes to help your users learn more about themselves, whilst you get deep consumer insights.

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Why make a personality quiz?

  • Collect first-party data and insights to understand your users and create segments
  • Assess users’ answers to make product recommendations and target content
  • Grow your audience with the most viral type of shared content
  • Improve engagement by helping users discover things about themselves
  • Gather high-quality leads and follow up with detailed personality quiz reports
  • Easily monetize personality quizzes by increasing your ad inventory by 8 to 10x
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How to use personality quizzes

Easy engagement

Visitors who take a personality test stay an average of 41% longer on your site. Go viral with entertaining, low-effort personality quizzes that kill time.

Big 5/OCEAN framework

Speak to your whole audience, with the Big 5/OCEAN framework for personality types. Use answers to refine segments, so you can personalize and target content.

Product recommendations

Use personality quizzes to assess user preferences, behaviors, and needs. Use answers to tailor recommendations, turning visitors into customers.

Content suggestions

Recommend content to your users by assessing their reading preferences and needs with personality quizzes. Use the insights to shape your content strategy.

Design fun personality quizzes that build customer relationships

Create without code, embed anywhere

With our simple visual builder, anyone on your team can create a personality quiz in minutes. Embed quizzes into any CMS or site-builder, as easily as adding a YouTube video.

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Design flexible quizzes and dynamic experiences

With different question types, plus branching logic and multimedia tools, you can design unique personality quizzes. Based on users’ answers, deliver a personalized experience.

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Customize to your own brand styling

All our personality quizzes are white-labeled. Change colors, fonts, and styles — and customize further with our CSS editor. Design branded templates to publish again and again.

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Top tips for personality quizzes

Mix up your media to keep things interesting, from images and GIFs to audio. Get more handy tips like these in our guide.

Embed anywhere. Connect to 5,000+ tools.

Add Riddle content into any CMS or site-builder, and connect to a huge range of marketing tools.

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GDPR/CCPA compliant

Riddle meets global privacy protection requirements, keeping your customers’ personal data safe and secure.

Data privacy

Want to get deeper insights with personality quizzes?

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