What is the best interactive content platform for brands?

For brand marketing the bar is white-label: your quiz, poll, or personality test should look like your brand, not like a quiz tool. Riddle offers 35+ interactive formats that embed into your site like a YouTube video, with your fonts, colors, and logo on every plan. Brands such as Goodreads (Amazon) and Stage Entertainment use it to turn traffic into customers.

How does interactive content increase engagement?

Users who interact with Riddle content stay 57% longer. Instead of passively scrolling, visitors answer questions, get personal results, and share them – which boosts time on site, return visits, and the signals that matter for your content strategy.

How do brands generate leads with quizzes?

Add a lead form at the moment of highest engagement – right before the results. Riddle organizes and tags every lead, connects it to your marketing stack, and lets you use quiz answers for product recommendations and personalized follow-up emails.

Can we run market research with Riddle?

Yes. Polls, surveys, and feedback forms give you first-party data on audience needs, motivations, and behaviors. Use the results to build consumer segments and target the right people with the right content at the right time.

Is Riddle GDPR-compliant?

Yes. Riddle is 100% GDPR- and CCPA-compliant, ISO 27001-certified, sets no third-party tracking cookies, and hosts all data in Germany and Luxembourg.

Brands

Turn your traffic into customers with interactive content.

Use smart, interactive content to understand your market better and elevate your brand strategy.

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Create engaging content that helps grow your brand.

Increase user engagement and time on site

Users who interact with Riddle content stay 57% longer. Our 35+ types of interactive, customizable content will boost your user engagement – and positively impact your SEO score.

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Quiz engagement metrics showing increased time on site

Quickly get user feedback and opinions

Make it easy for anyone on your team to make their own feedback polls and surveys. Find out what’s working and what’s not, so you can optimize your content and develop your brand.

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Interactive poll for gathering quick user feedback and opinions

Gather deep insights and segment your customers.

Get insights from your own market research

Run your own research to learn about your audience needs, motivations, and behaviors. Get first-party data and deep user insights to help shape detailed consumer segments.

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Survey for market research with audience segmentation insights

Target the right people, at the right time

Turn users into happy customers, by giving them relevant, timely content. Use segments and data to target content, or personalize emails to user needs and preferences.

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Targeting interface showing personalized content delivery

Convert high-quality leads and monetize content.

Generate and organize high-quality leads

Generate high-quality leads from quizzes where users are already engaged. Add lead forms into quizzes, organize and tag data, and connect to your marketing tools.

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Improve conversion rate with recommendations

Use Riddle throughout your sales funnel to get valuable insights and first-party data. Make product recommendations using dynamic, targeted content and personalized emails.

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Product recommendation quiz showing personalized results

What our clients say

Riddle has become an essential tool for our marketing team. Their platform enables us to quickly and easily create engaging content that captures zero-party data, giving us a deeper understanding of our audience.

Riddle is simple and simply great. Be creative, go wild – the tool goes out of the way for fun experiences on any device. And collect some leads on the way. Everybody’s happy. Last but not least, the Riddle folks always go the extra-mile supporting their clients because they love what they do, and who does not want a partner like that?

What is the best interactive content platform for brands?

For brand marketing the bar is white-label: your quiz, poll, or personality test should look like your brand, not like a quiz tool. Riddle offers 35+ interactive formats that embed into your site like a YouTube video, with your fonts, colors, and logo on every plan. Brands such as Goodreads (Amazon) and Stage Entertainment use it to turn traffic into customers.

How does interactive content increase engagement?

Users who interact with Riddle content stay 57% longer. Instead of passively scrolling, visitors answer questions, get personal results, and share them – which boosts time on site, return visits, and the signals that matter for your content strategy.

How do brands generate leads with quizzes?

Add a lead form at the moment of highest engagement – right before the results. Riddle organizes and tags every lead, connects it to your marketing stack, and lets you use quiz answers for product recommendations and personalized follow-up emails.

Can we run market research with Riddle?

Yes. Polls, surveys, and feedback forms give you first-party data on audience needs, motivations, and behaviors. Use the results to build consumer segments and target the right people with the right content at the right time.

Is Riddle GDPR-compliant?

Yes. Riddle is 100% GDPR- and CCPA-compliant, ISO 27001-certified, sets no third-party tracking cookies, and hosts all data in Germany and Luxembourg.