Case Studies

See how quizzes boost audience engagment for sports publisher Minute Media - up to 90% start and 80% completion rates!
The UK's largest consumer rights organization - Which? relies on quizzes and polls to educate and inform.
Digital sports agency Sotic scores big for their clients with quizzes - quick to create, easy to customize, and up to a 55% opt-in rate!).

Quiz maker case studies

Riddle is a powerful, flexible quiz marketing platform.

We work with brands, agencies, and publishers of all types – and around the world. Our clients range from the BBC to Shopify and pro sports teams like the Chicago Bulls and Manchester United. We’re proud to help them engage their audience, collect leads, and crush their marketing objectives.

Quizzes are brilliant at engagement – capturing attention, and turning your casual visitors into active participants.

Add in a lead form to the quiz flow between the last question and the user’s results – and you’ll see up to 35-40% opt-in rates. That’s 20X better than the 2% average for online advertising.

See our case studies:

Take a deeper look through our selection of case studies including:

  • Sotic: An award-winning digital agency, Sotic regularly uses Riddle to deliver engaging, flexible and robust digital solutions for their sporting clients. Their partners range from the Six Nations to Premiership Rugby and English Netball.
  • Minute Media: Home to the global soccer destination 90min.com and a family of sports sites, Minute Media are experts at clever, engaging interactive content. They leverage Riddle to support their sponsored content campaigns. Their quizzes include built-in video ads and social virality for a wide range of top-tier brands.
  • Which?: The UK’s leading consumer rights’ organization (or organisation if you’re British), Which? relies on Riddle to power their outreach and new member acquisition efforts. Quizzes, polls, and surveys with built-in lead generation technology are a powerful combination for petitions, research, and new sign ups.

We also feature our partner showcase. View the quizzes from dozens of companies, individual consultants, and entrepreneurs, and learn how Riddle helped their marketing campaigns.

Check out how Red Bull, F1 Experiences, Tran2 performance, and many more use Riddle’s 15 interactive content formats. Riddle is a flexible tool kit for content teams of all kinds, from quizzes to personality tests, surveys to polls.

We look forward to seeing what you create next!

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