Built-in Lead Generation

Capture leads where engagement peaks. No redirects. No drop-off.

Native form fields sit inside your Quiz, Poll, or minigame, or right before the result reveal, at the exact moment engagement is highest.

No coding. Fully customizable. Brand-ready.

Start capturing leads Book a demo

No credit card required. 14-day free trial.

2:48

average engagement time on Riddle content

73.4%

start → finish conversion rate

28.6%

lead form opt-in rate

3.02×

engagement vs. standard web pages

Source: Riddle 2025 Quiz Marketing Report · 8.96 billion platform data points. Numbers are platform-wide across Riddle’s interactive formats.

Why native form fields outperform standalone forms

Higher conversions. Engaged users convert more often. Lead forms average a 28.6% opt-in rate.

Zero-party data. Users willingly share data for their results. Consent-based and GDPR-compliant.

Flexible fields. Capture names, emails, phones, consent, dates, dropdowns, and more.

CRM integration. Sync lead data straight to your CRM and marketing tools, automatically.

Every contact and data field type

Name.

Captures a first name, last name, or both. Use it to personalize questions, results, and follow-up. Available as separate first and last name fields.

Email.

The core lead-capture field, with built-in format validation. Place it before results, before a reward spin, or after a sequence of interactions.

Phone.

Captures a phone number. Best for campaigns where SMS follow-up, prize fulfillment, or direct contact is part of the conversion flow.

URL field in a Riddle lead form collecting a website address

URL.

Collects a web address. Ideal for B2B flows where a company website or portfolio link adds qualification context to the lead.

Country Picker.

A searchable dropdown for country selection. Segment leads by geography, personalize results by region, or qualify location-specific campaigns.

Data and tracking consent checkbox in a GDPR-compliant Riddle lead form

Data & Tracking Consent.

A dedicated GDPR-compliant consent field. Users explicitly opt in to data collection and marketing. Required for any flow targeting users in the EU.

Date Picker.

Captures a specific date from users. Great for event registrations, competition entries, booking flows, or any campaign where a date qualifies the lead.

Time Picker.

Captures a specific time from users. Best for appointment booking flows, event registrations, or time-specific campaign interactions.

Dropdown.

A single-select field shown as a dropdown list. Best for longer option lists like job role, industry, or company size, where buttons would create clutter.

Radio Button.

A single-select field displayed as visible options. Best for short lists where showing every choice at once helps users decide quickly.

Checkbox.

A multi-select field where users tick one or more options. Best for preference capture, consent confirmation, or any question where several answers are valid.

Rating.

A visual rating scale, shown as stars or numbered points. Best for post-interaction feedback, product satisfaction, or any moment a quick score says more than words.

Where should I place lead-capture fields in my content?

Before results, before a reward, or between interactions, at the moment of highest engagement. The later in the experience, the more invested the user.

Are Riddle lead-capture fields GDPR-compliant?

Yes. All data collected via Riddle form fields is fully GDPR-compliant. The Data & Tracking Consent field gives users in the EU, and in any market that requires active consent, an explicit opt-in.

Can I connect lead-capture fields to my CRM?

Yes. Riddle integrates directly with major CRMs and marketing tools, so all field data syncs automatically with no manual exports.

Can I make fields required or optional?

Yes. Each field can be set as required or optional, so you control what users must provide before they reach results or rewards.

How much does Riddle cost?

Riddle offers Pro, Business, and Enterprise plans for different team sizes and content needs. You can start with a 14-day free trial without a credit card. Full plan details are on our pricing page.

Capture leads inside any Riddle format

Form fields drop into every Riddle format, no code required. Add them wherever engagement peaks.

Forms Quizzes Surveys & Polls Minigames

What our clients say

The ability to incorporate lead generation functionality to our Riddle quizzes is quickly proving to be the best way to garner new signups. We are eager to implement this more regularly.

With Riddle.com’s tools you can create interactive content very quickly and without any coding knowledge. That makes it easy to keep developing new formats for generating leads. The support also deserves a mention – they respond to even the smallest question in next to no time.