Discovery beats a PDF. Information users uncover is trusted more than information handed to them.
The Interactive Graphic Maker
Turn any image into a self-guided experience your audience can’t stop exploring.
Add clickable hotspots to any image (product mockups, maps, stadium guides, museum exhibits) so any visual with layered information becomes something people actively explore.
No coding needed, fully customizable, and brand-ready.
No credit card required. 14-day free trial.
2:48
average engagement time on Riddle content
73.4%
start → finish conversion rate
28.6%
lead form opt-in rate
3.02×
engagement vs. standard web pages
Source: Riddle 2025 Quiz Marketing Report · 8.96 billion platform data points. Numbers are platform-wide across Riddle’s interactive formats.
Why Interactive Graphics work
Depth without the clutter. Hotspots reveal detail exactly when users ask for it, without overwhelming the page.
One graphic, many pages. Drill into a new image layer without ever leaving the page.
Every tap is data. Track which hotspots users engage with most, and act on it.
Participation, not impressions. Tapping a hotspot is the engagement advertisers pay for.
Try it yourself
This is a live Riddle Interactive Graphic, the exact same embed you’d add to your site. Tap a hotspot to explore the image.
Build your own Interactive Graphic in minutes.
How to use Interactive Graphics
Product tours and e-commerce.
Add hotspots to a product image so users tap to explore features, specifications, or pricing at their own pace. It’s more engaging than a bullet list and converts better than a static shot.
Museum and exhibition guides.
Turn a floor plan or exhibit image into a tappable navigation tool. Visitors tap a room or artifact to see what’s inside before they arrive, or explore an online exhibition at their own pace. Infographics, diagrams, and illustrated timelines work the same way: readers tap what interests them and see the detail behind it.
Sports venues and stadium maps.
Add hotspots to a stadium or arena map so fans tap to find their section, nearest entrance, food and drink locations, or player warm-up zones. Turns a static seating plan into a fan experience that drives pre-match engagement.
Expo and trade show floors.
Turn any event floor plan into a tappable guide. Visitors tap exhibitor stands to see company profiles, session times, or booth offers before they arrive. Organizers use it to drive pre-event engagement and sponsor visibility.
Training, onboarding, and education.
Turn technical diagrams, machinery schematics, safety protocols, or onboarding materials into tappable interactive guides where employees tap a component to see how it works, what it does, or the safety procedure to follow. It’s more effective than a PDF manual and more engaging than a slide deck.
Sponsor and brand storytelling.
Feature a product, campaign, or partner story across multiple hotspots inside a branded image. Each tap is an engaged brand interaction, not a passive impression. For sponsors, that’s a fundamentally different metric to sell against.Build Interactive Graphics your audience explores to the last hotspot
No-code builder.
Upload any image, click to place hotspots, and configure each one with a label, title, description, and optional media. No developers needed.
Popup and drill-down navigation.
Each hotspot can open an info popup or navigate to a new image layer. Configure product sub-views, map drill-downs, or diagram components without writing a line of code.
Mobile and brand-ready.
Embed it anywhere: articles, landing pages, apps, or content hubs. It displays full-width with built-in zoom and pan, including pinch-to-zoom and drag-to-pan on mobile, and is fully white-labeled to match your brand.
Audience intelligence built in.
Track which hotspots users engage with most. Get in-depth insights into user preferences with built-in analytics covering starts, views, completions, and hotspot engagement. Connect with your existing marketing tools and let every interaction inform your next decision.Interactive Graphic is not the only Riddle block
Every Riddle content block drops into any Quiz, Poll, personality test, or minigame. No code required.
What our clients say
For us, quizzes are more than just entertainment – they’re a tool to engage our community and tell stories in a different way. Instead of simply delivering the news, we invite our readers to become part of the story themselves.
Riddle helps our Children’s interactive team to quickly create engaging content that provide compelling data insights about our audience.
Insights & guides
Embed anywhere. Connect to 5,000+ tools.
Add every kind of Riddle to any CMS or site-builder, and connect to a huge range of marketing tools.
Create an Interactive Graphic
Personality Quizzes
Quizzes
Sponsored content
Surveys
Polls
Product recommendations
Competitions & raffles
Game predictors
Leaderboards
Listicles
Personality Quizzes
Quizzes
Sponsored content
Surveys
Polls
Product recommendations
Competitions & raffles
Game predictors
Leaderboards
Listicles
GDPR, CCPA & ISO 27001
Riddle is GDPR and CCPA compliant, ISO 27001 certified, and built to keep your readers’ data safe.
Ready to make your images work harder?
Get a 14-day free trial with all features unlocked and no payment details needed.