Standard Question Types

The right question type turns answers into engagement.

Riddle gives you six standard question types to match every interaction goal. Fast opinion polls, knowledge tests, open feedback, and typed recall. Each one is tuned for a different kind of engagement.

No coding. Fully customizable. Brand-ready.

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2:48

average engagement time on Riddle content

73.4%

start → finish conversion rate

28.6%

lead form opt-in rate

3.02×

engagement vs. standard web pages

Source: Riddle 2025 Quiz Marketing Report · 8.96 billion platform data points. Numbers are platform-wide across Riddle’s interactive formats.

Why question types matter

Format shapes engagement. Match the format to exactly what you need from your audience.

Each type captures different data. The question type determines the quality of the insight you get back.

Works across every Riddle format. The same toolkit powers Quizzes, Polls, Surveys, and minigames.

Less friction, more completions. The right question type keeps friction low and completion rates high.

The six standard question types

Single Select.

Users pick one answer from a list. The fastest, most frictionless format. Best for opinion polls, knowledge checks, and any question with one clear answer.

Multi Select.

Users pick one or more answers. Best when several answers can be right, or when you want a user's full set of preferences, not just their top pick.

Type the Answer.

Users type their answer instead of selecting it. Active recall, not passive recognition. Best for trivia and knowledge tests, where typing drives stronger retention.

Short Text.

A single-line open text input. Best for concise responses, a name, a word, a short opinion, in a user's own words rather than a preset option.

Long Text.

A multi-line open text field. Best for detailed feedback, open-ended opinions, or longer responses where depth matters more than speed.

Number.

A single-line input that accepts numbers only. Best for ages, quantities, scores, budgets, or any answer that is a specific number.

Which question type should I use?

Match the format to your goal: Single Select for fast polls and knowledge checks, Multi Select for multiple valid answers, Type the Answer for recall-based trivia, Short and Long Text for open feedback, and Number for quantities. For richer, game-style interactions, Riddle also has dedicated blocks like Tap and Find and Spot the Difference.

Can I add images to question blocks?

Yes. All question types support images. Add visuals to make questions more engaging, provide context, or create richer branded experiences inside your Quiz, Poll, or Survey.

Are responses collected through question blocks GDPR-compliant?

Yes. All data collected through Riddle question blocks is fully GDPR-compliant. No personal data is collected without user consent, and Riddle never sells or shares your audience data with third parties.

How much does Riddle cost?

Riddle offers Pro, Business, and Enterprise plans for different team sizes and content needs. You can start with a 14-day free trial without a credit card. Full plan details are on our pricing page.

Need a richer question type?

These six cover most quizzes, polls, and surveys. For game-style interactions, Riddle has dedicated blocks, each with its own builder.

Tap and Find Spot the Difference Typerush Flashcards Guess It

What our clients say

Riddle helps our Children's interactive team to quickly create engaging content that provide compelling data insights about our audience.

We were looking for ways to increase engagement with our audience and we decided to work with Riddle. Our content team love Riddle and our Quizzes are getting 35% more page views and 40% more time on site after the first month.