The Crossword Puzzle Maker

Crosswords: the one format AI overviews won’t kill.

Crosswords turned print into a daily ritual for generations. Bring that habit to your site for long sessions, daily return visits, and a format no reader wants AI to finish for them.

No coding needed, fully customizable, and brand-ready.

Create a Crossword Book a demo

No credit card required. 14-day free trial.

2:48

average engagement time on Riddle content

73.4%

start → finish conversion rate

28.6%

lead form opt-in rate

3.02×

engagement vs. standard web pages

Source: Riddle 2025 Quiz Marketing Report · 8.96 billion platform data points. Numbers are platform-wide across Riddle’s interactive formats.

Why Crosswords work

Tap into a habit that already exists. Readers already know the format from years of print and mobile Crosswords.

The one format AI can’t shortcut. An AI summary can’t solve a puzzle for someone, so solving stays a genuinely human activity.

Long sessions, daily return visits. Riddle minigames like Sudoku average 6+ minutes per session.

Leads and zero-party data from opt-ins before the puzzle, before hints, or before the solution.

Sponsored that doesn’t feel like ads. Brand the theme and clues so readers play instead of skipping past it.

Play one yourself

This is a live Riddle Crossword, the exact same embed you’d ship on your site. Play a few clues and notice how you want to finish it.

Build your own Crossword in minutes.

How to use Crosswords

Newsletter-gated puzzles.

Put a Crossword behind a lightweight opt-in on landing pages or pop-ups. Riddle lead forms convert at 28.6% on average, about 10× the rate of standard pop-ups.

Crossword puzzle embedded in an article to boost content engagement and time on site

On-article engagement.

Drop a themed Crossword into an article, blog post, or sponsored placement and watch average session time climb.

Daily, weekly, or monthly challenges.

Connect a Crossword to a leaderboard so players compete on speed and streak. That recurring competition builds the daily-return habit publishers chase.

Build Crosswords readers come back to play every day

No-code builder.

Assemble the full puzzle, clues, grid, and reveal logic, in your browser with no dev tickets or release cycle. Go from blank page to live embed in under 10 minutes.

Crossword puzzle settings panel with options for clues, difficulty, and grid size

Customize every puzzle.

Control every detail: clues, answers, grid size, difficulty, theme. Tune each puzzle to the reader you’re building it for, from casual morning play to sponsored campaign.

Branded Crosswords.

Drop in your logo, fonts, and colors, or go deeper with custom CSS. The finished puzzle looks like it was always part of your site.

Do you need coding skills to create a Crossword puzzle online?

No coding is required. Crossword puzzles can be built using Riddle’s visual no-code builder in just minutes.

How do I collect leads using a Crossword puzzle?

With Riddle’s Crossword Puzzle Maker, you can add an opt-in form before showing the puzzle, before revealing hints, or before displaying answers. This helps collect emails and zero-party data in exchange for access.

Can I control puzzle difficulty or size?

Yes. You can choose grid size, number of clues, and difficulty level to match your audience, from quick casual puzzles to challenging brain teasers.

Does Riddle work with my CMS or WordPress?

Yes. Riddle’s universal embed code works with any CMS, site builder, or app. There’s also a dedicated WordPress plugin for one-click publishing into your posts and pages.

How much does Riddle cost?

Riddle offers Pro, Business, and Enterprise plans for different team sizes and content needs. You can start with a 14-day free trial without a credit card. Full plan details are on our pricing page.

Crosswords are not the only minigame

Every Riddle minigame comes with the same no-code builder, full branding, and lead capture built in.

Sudoku Minesweeper Slot Machine Wheel of Fortune

What our clients say

Our readers love the quizzes. They find them fun, challenging, and a great way to engage, spending more overall time on site.

What especially impresses me is how easy Riddles are to create. The system is extremely intuitive and lets you reach impressive results quickly. I also particularly like that there are templates that can be adapted effortlessly.