Swiper Poll Maker | Create swipe left or right Polls

2:48

average engagement time on Riddle content

73.4%

start → finish conversion rate

28.6%

lead form opt-in rate

3.02×

engagement vs. standard web pages

Source: Riddle 2025 Quiz Marketing Report · 8.96 billion platform data points. Numbers are platform-wide across Riddle’s interactive formats.

Why Swiper works

Zero-friction engagement. One swipe, no instructions, instant input.

Speed drives volume. Users move faster, so you collect more opinions per session.

Every swipe is clean data. Keep or pass. Binary choices give you structured preference data.

Feels native on any device. It mirrors the gesture your audience already uses every day.

Play one yourself

This is a live Riddle Swiper, the exact same embed you'd ship in your content. Swipe through a few cards and notice how fast you move. That pace is what drives completion rates.

Hooked? Build your own Swiper in minutes.

How to use Swiper

Swiper Poll letting users swipe through product choices for preference feedback

Product and preference feedback.

Let users swipe through product choices, features, or content options to surface what they love and what they'd skip. Fast, structured preference data without a single form field.

Swiper Poll used as a swipeable editorial feed for story and headline voting

Editorial content curation.

Turn "would you read this?" into a swipeable feed. Readers vote on story ideas, headlines, or topics in real time. Your editorial team gets audience-backed data before commissioning a word.

Brand and campaign moments.

Use the familiar swipe mechanic for "match your vibe" campaigns, brand personality filters, or either/or choices that feel native to how users already browse social content.

Lead capture after the final swipe.

Add an opt-in after users complete a swipe sequence. They're engaged and at peak curiosity about their results. Riddle lead forms convert at 28.6% on average.

Make your content more interactive and memorable with Riddle Swiper Polls

No-code builder.

Add your cards, set your swipe labels, and publish. No developers needed. A full Swiper sequence is live in minutes.

Swiper customization adding images, labels, emojis, and branding to each card

Visual-first customization.

Add images, labels, emojis, and branding to each card. Users swipe through rich, visually engaging content that feels native to your brand.

Branded Swiper tracking engagement patterns and first-party preference insights

Built for brand engagement.

Swiper turns passive browsing into active decision-making while helping brands track engagement patterns and first-party preference insights at scale.

What is a Swiper question?

A Swiper question presents users with a series of cards they swipe left (to reject) or right (to approve). It's a fast, mobile-first format for capturing binary preferences.

When should I use Swiper in my content?

Use it when you want rapid-fire opinions, perfect for product discovery, editorial preference Polls, Quiz questions, or any content where quick, instinctive choices drive engagement.

Can I customize what left- and right-swipes mean?

Yes. You control the swipe labels using text, emojis, or custom icons (e.g. "👍/👎", "Keep/Pass", "Yes/No") so the interaction matches your content and audience voice.

What kind of data does a Swiper capture?

Every swipe is a clean binary choice, so you get structured, usable preference data and zero-party insights you can act on, without asking users to fill in a single field.

Does Swiper work well on mobile?

Yes. Swiper mirrors the gesture your audience already uses on social apps every day, so it feels native on any screen with no learning curve and minimal drop-off.

How much does Riddle cost?

Riddle offers Pro, Business, and Enterprise plans for different team sizes and content needs. You can start with a 14-day free trial without a credit card. Full plan details are on our pricing page.

Swiper is not the only Survey Block

Every Riddle Survey Block comes with the same no-code builder, full branding, and lead capture built in.

Likert Scale Promoter Score Rate It Reaction Poll This or That Tier List Upvote

What our clients say

Riddle helps our Children's interactive team to quickly create engaging content that provide compelling data insights about our audience.

We were looking for ways to increase engagement with our audience and we decided to work with Riddle. Our content team love Riddle and our Quizzes are getting 35% more page views and 40% more time on site after the first month.