Make a form to securely collect valuable data

Why make a form?

Generate high-quality leads that are more likely to convert.

Get useful feedback to work out how to improve customer satisfaction.

Easily organize and connect form data to 5,000+ marketing tools.

Collect reliable, quality first-party data.

Collect emails to send leads more targeted, personalized content.

How to use quizzes

Contact form embedded on a branded website with name email and message fields

Easy Contact pages.

Make it easy for people to get in touch with you. Get the information you need in the format you want, all in one central place. No need for extra content, just a simple straight-forward form.

Subscribe to newsletters.

Get more high-quality leads by using native subscription forms in quizzes, polls, surveys, predictors, and more. Use Riddle insights to personalize and target email content.

Lead generation form gating quiz results to collect user emails

Gatekeep quiz results.

Generate leads by adding a form just before your users get results. Asking users for their email to see their results yields higher conversion rates.

Competition entry form with terms agreement for a prize raffle

Host competitions and raffles.

Or send potential customers giveaways, such as samples, white papers, or e-books.

Build forms to get the right information, at the right time

Build standalone or embedded forms

Build standalone forms on your website, such as on a newsletter subscription or contact page. You can also embed lead forms into any of our 15 interactive content types, at any point.

Riddle form builder for standalone and embedded lead generation forms

Design forms flexibly to suit your goals

Use our drag-and-drop builder to create flexible forms – without coding. With 16 form field types, and options for branching and logic, you’ll have the flexibility to get the data you need.

Drag-and-drop form builder with multiple field types and branching logic

Customize to your own brand styling

All our forms are white-labeled. Change colors, fonts, and styles – and customize further with our CSS editor. Design branded templates to publish again and again.

Explore form blocks

Every form field comes with the same no-code builder, full branding, and GDPR-ready consent. Start with the full field catalog.

Personal Details & Form Fields All formats and blocks

What our clients say

We’ve reduced our acquisition costs by 60% since launching our quiz lead generation with Riddle. It enables us to engage people better with useful information based on answers they provide. This builds their curiosity about the brand as well as trust in what we do. That of course means they convert (buy!) far more often.