Make a form to securely collect valuable data

Why make a form?

Generate high-quality leads that are more likely to convert.

Get useful feedback to work out how to improve customer satisfaction.

Easily organize and connect form data to 5,000+ marketing tools.

Collect reliable, quality first-party data.

Collect emails to send leads more targeted, personalized content.

How to use quizzes

Easy Contact pages.

Make it easy for people to get in touch with you. Get the information you need in the format you want, all in one central place. No need for extra content, just a simple straight-forward form.

Subscribe to newsletters.

Get more high-quality leads by using native subscription forms in quizzes, polls, surveys, predictors, and more. Use Riddle insights to personalize and target email content.

Gatekeep quiz results.

Generate leads by adding a form just before your users get results. Asking users for their email to see their results yields higher conversion rates.

Host competitions and raffles.

Or send potential customers giveaways, such as samples, white papers, or e-books.

Build forms to get the right information, at the right time

Build standalone or embedded forms

Build standalone forms on your website, such as on a newsletter subscription or contact page. You can also embed lead forms into any of our 15 interactive content types, at any point.

Design forms flexibly to suit your goals

Use our drag-and-drop builder to create flexible forms — without coding. With 16 form field types, and options for branching and logic, you’ll have the flexibility to get the data you need.

Customize to your own brand styling

All our forms are white-labeled. Change colors, fonts, and styles — and customize further with our CSS editor. Design branded templates to publish again and again.

What our clients say

Riddle helps our Children's interactive team to quickly create engaging content that provide compelling data insights about our audience.

We were looking for ways to increase engagement with our audience and we decided to work with Riddle. Our content team love Riddle and our quizzes are getting 35% more page views and 40% more time on site after the first month.