With Riddle’s interactive content, you can generate, organize, and convert more high-quality leads. Build the whole funnel in minutes, no developer needed.
People are more reluctant to share data these days. This makes getting leads trickier, with traditional methods (like pop-ups) becoming less effective.
But when users engage with Riddle’s interactive content, they’re more likely to share information. And by creating targeted, personalized content, you’ll attract high-quality leads. Lead generation works hand in hand with zero-party data and audience engagement.
Why you should choose zero-party data. Zero-party data is the highest-quality and most reliable data source you can get, outperforming second and third-party data.
Zero-party data is information your users give you directly. When people engage with Riddle’s quizzes and interactive content, they willingly share this with you.
The product recommender. A personality quiz that maps answers to products and ends in a personalized recommendation with a CTA. The Hair Fuel cut acquisition costs by 60% with this format.
The gated result. A scored quiz or self-assessment with the form just before the result. Users want their score, and the email is the price.
The survey with a form. Preferences and feedback as zero-party data, with a newsletter opt-in at the end. Every answer becomes a segment.
The competition entry. A quiz or spin-to-win with an entry form and consent field. Giveaways and raffles →
Add a lead form at any point in your quiz. In a recent experiment, we achieved a lead opt-in rate of 43% by placing the form just before quiz results.
Use Riddle throughout your sales funnel to get valuable insights and first-party data. Make product recommendations using dynamic, targeted content and personalized emails.
Go beyond demographics by using insights to shape customer segments around behaviors, preferences, and needs.
Tailor emails to customer behaviors, preferences and needs, driving more engagement and conversions.
Riddle connects to any marketing tool, so you can send leads categorized by your own tags and segments.
Just before the result is the strongest placement: in a recent experiment it reached a 43% opt-in rate, because users have already invested and want their outcome. A form block can go at any point, though, including the start or the end, and Riddle reports 30 to 50% completion rates for in-quiz forms.
Natively to Mailchimp, ActiveCampaign, Brevo, AWeber, Salesforce and Google Sheets. Through Zapier to more than 5,000 apps, and through webhooks to any endpoint, which is how HubSpot is connected. Lead data can bypass Riddle's servers entirely and go straight to your systems.
Zero-party data is information your users give you directly and knowingly, such as quiz answers, preferences and form fields. First-party data is what you observe, such as page views. Zero-party data is the highest-quality and most reliable source because the user chose to share it, and it feeds straight into segments and personalized content.
Yes. Riddle sends personalized emails based on the quiz result directly from the platform, with conditional content per outcome and delayed sending, for example a winner notification at a scheduled time.
Yes. Built-in consent fields, double opt-in by email or one-time code, no third-party tracking cookies, ISO 27001 certification and hosting in Germany and Luxembourg. Amazon's Goodreads team uses Riddle under Amazon's privacy and data security standards.
Personality quizzes
Product recommendations
Surveys
Quizzes
Competitions & raffles
Polls
Personality quizzes
Product recommendations
Surveys
Quizzes
Competitions & raffles
Polls