The Guess It Game Maker

The reveal drives more engagement than the article it sits inside.

A guessing game outperforms standard editorial: a guess-and-reveal interaction makes readers active participants rather than passive scrollers.

No coding. Fully customizable. Brand-ready.

Create a Guess It Book a demo

No credit card required. 14-day free trial.

2:48

average engagement time on Riddle content

73.4%

start → finish conversion rate

28.6%

lead form opt-in rate

3.02×

engagement vs. standard web pages

Source: Riddle 2025 Quiz Marketing Report · 8.96 billion platform data points. Numbers are platform-wide across Riddle’s interactive formats.

Why Guess It works

Curiosity-driven format. Readers who guess have to see the reveal. That curiosity drives completion.

Guessing improves recall. Answering before the reveal makes it stick and boosts memory.

Repeat play and return visits. Wrong guessers retry; right ones come back to do it again.

Sponsor moments that earn attention. Add brand reveals, product clues, or campaign facts as hints.

Leads at peak curiosity. Add an opt-in after the reveal. Riddle forms convert at 28.6% on average.

Play one yourself

This is a live Riddle Guess It. The exact same embed you’d ship on your site. Make a guess. Notice how much you need to see the answer. That’s what your readers will feel too.

Hooked already? Build your own Guess It in minutes.

How to use Guess It

Guess It trivia challenge built from editorial content

Trivia and knowledge challenges.

Turn editorial content, trending topics, or niche expertise into bite-sized guessing games. Reward your sharpest readers and educate the rest.

Guess It used for live event and sports reveals before the result

Live events and sports reveals.

Guess the player, the score, the product, or the sponsor before the reveal. Perfect for high-attention brand moments and live match content where every second of engagement counts.

Product and brand discovery.

Challenge users to guess a price, ingredient, feature, or brand before you show them. Turns a product page or sponsored post into an interactive brand experience readers actually remember.

Lead capture at the reveal moment.

Add a built-in opt-in right after the reveal, when curiosity is highest and users are most invested. Offer giveaways and discounts at the results page to boost completions.

Build Guess It interactions your audience can’t scroll past

No-code builder.

Build a full Guess It challenge in your browser. Add hints, set the reveal, and control the number of guesses. No dev tickets. No release cycle. Live in under 10 minutes.

Guess It customization with locked and unlocked hints and descriptions

Customize every reveal.

Create Guess It with or without images, locked and unlocked hints, and descriptions. Make every guess-and-reveal moment rich, branded, and impossible to walk away from mid-play.

Branded Guess It.

Drop in your logo, match your colors, set your fonts. Or go deeper with custom CSS. The finished interaction looks like it was always part of your site and feels that way too.

What is a Guess It?

A Guess It interaction presents users with an image, or a set of locked or unlocked hints, and challenges them to guess the answer before it’s revealed. It turns any piece of content into a suspense-driven, curiosity-fueled experience that readers finish.

Where can Guess It interactions be embedded?

Guess It works inside articles, Quizzes, landing pages, newsletters, and content hubs. Drop the embed code anywhere, and it’s live instantly.

How does Guess It help publishers and brands drive engagement?

Guess It turns any fact, stat, or image into a suspense-driven interaction. Users commit to a guess before seeing the answer, making them active participants rather than passive readers. That commitment drives higher completion rates, stronger content recall, and brand messages that stick because users engaged with them directly.

How much does Riddle cost?

Riddle offers Pro, Business, and Enterprise plans for different team sizes and content needs. You can start with a 14-day free trial without a credit card. Full plan details are on our pricing page.

Guess It is not the only Quiz Block

Every Riddle Quiz Block comes with the same no-code builder, full branding, and lead capture built in.

Tap and Find Spot the Difference Typerush Flashcards

What our clients say

Riddle helps our Children's interactive team to quickly create engaging content that provide compelling data insights about our audience.

We were looking for ways to increase engagement with our audience and we decided to work with Riddle. Our content team love Riddle and our Quizzes are getting 35% more page views and 40% more time on site after the first month.