The Story Maker

Your content deserves more than a scroll. Build a story.

Riddle’s story maker combines text, media, quotes, and interactive graphics into swipeable visual experiences your audience actually moves through. Built for publishers, sports media, and consumer brands who need content that holds attention.

No coding needed, fully customizable, and brand-ready.

Create a Story Book a demo

No credit card required. 14-day free trial.

2:48

average engagement time on Riddle content

73.4%

start → finish conversion rate

28.6%

lead form opt-in rate

3.02×

engagement vs. standard web pages

Source: Riddle 2025 Quiz Marketing Report · 8.96 billion platform data points. Numbers are platform-wide across Riddle’s interactive formats.

Why make a Story

Readers move through stories. Each block builds forward momentum to the next.

More formats, more depth. Text, images, video, quotes, and graphics in one experience.

Visual storytelling at any scale. Match reports, launches, campaigns. One-off or ongoing.

Sponsor integration that earns attention. Place branded blocks where users are fully engaged.

How to use Riddle’s story maker

Interactive story turning a match report into swipeable stats, quotes, and graphics

Match reports and live sports coverage.

Turn a post-match report into a swipeable story, with stats as text blocks, player quotes as dedicated quote slides, and stadium maps or formation graphics as interactive hotspot images. Sports media publishers use stories like this to hold fan attention well beyond the final whistle.

Product launches and brand campaigns.

Walk audiences through a product story slide by slide, from feature image and key benefit to an expert quote and interactive product graphic. Consumer brands use stories like this to deliver campaign narratives that feel editorial rather than advertorial.

Visual explainer story layering data, interactive graphics, and quote blocks

Visual explainers and data journalism.

Turn complex data, research findings, or investigative pieces into layered visual stories. Interactive graphics let readers tap to explore detail, quote blocks add expert authority, and text blocks keep the narrative moving.

Sponsor and branded content packages.

Build a fully branded story around a sponsor’s campaign or product, with every block customizable: sponsor logo, brand colors, spokesperson quote, interactive brand visual. A premium content format that commands premium placement rates.

Make every story unique with Riddle

Story slides enriched with images, GIFs, video, and audio

Rich media on every slide.

Add images, GIFs, video, and audio to any text block, so every story slide can be as visual or as minimal as your content demands. Full media flexibility, no code required.

Interactive graphic block with clickable hotspots dropped into a story

Interactive graphics built in.

Drop a Riddle Interactive Graphic into any story so readers can tap hotspots to explore maps, product images, venue guides, or data visuals. Each hotspot can reveal a popup, drill into a new image layer, or navigate to the next block, including a lead capture form.

No-code builder.

Build a full story in your browser: add blocks, arrange slides, and set the order without a single dev ticket or release cycle. Live in minutes.

Full white-label branding.

Add your logo, colors, and fonts, or go deeper with custom CSS for full control over how every story looks for your publication or brand.

What is a Story format in Riddle?

A Story is an interactive, swipeable content format built from text and media blocks, interactive graphic blocks, and quote blocks. Each block becomes one slide, creating a guided experience readers move through from start to finish.

Can I embed a Story on my website?

Yes. Riddle’s universal embed code works with any CMS, site builder, or app. Drop it into an article, landing page, or campaign hub and it’s live instantly.

Do I need coding skills to create a Story?

No coding required. Riddle’s no-code builder lets you add blocks, arrange slides, and publish a full interactive story in minutes using a visual editor.

Can Stories include lead capture?

Yes. Add a built-in lead capture form inside any story to collect emails, names, or consent at the moment engagement is highest.

Can I include ads inside a Story?

Yes. Use the Ad and iFrame block to place programmatic ads between story slides. Users are focused and mid-flow, giving in-story ad placements significantly better attention than standard display formats.

How much does Riddle cost?

Riddle offers Pro, Business, and Enterprise plans for different team sizes and content needs. You can start with a 14-day free trial without a credit card. Full plan details are on our pricing page.

Explore story blocks

Every story is built from blocks. Each one comes with the same no-code builder, full branding, and lead capture. Pick a block to go deeper.

Interactive Graphic Text & Media Quote Ad & iFrame All formats and blocks

What our clients say

For us, quizzes are more than just entertainment – they’re a tool to engage our community and tell stories in a different way. Instead of simply delivering the news, we invite our readers to become part of the story themselves.

Riddle is a brilliant tool, and plays an important role for us – making it easy for users of all levels of technical ability to create smart, on-brand interactive content and embed it anywhere. The functionality on offer goes well beyond simple quizzes, making it an invaluable tool for generating leads, increasing engagement and bringing stories to life.