The This or That Poll Maker

Two choices and zero friction keep audiences clicking through every pairing.

This or That is one of the fastest engagement formats in interactive content. It shows users two choices at a time, so one pick leads straight into the next until they’ve gone through every pairing.

No coding needed, fully customizable, and brand-ready.

Create a This or That Poll Book a demo

No credit card required. 14-day free trial.

2:48

average engagement time on Riddle content

73.4%

start → finish conversion rate

28.6%

lead form opt-in rate

3.02×

engagement vs. standard web pages

Source: Riddle 2025 Quiz Marketing Report · 8.96 billion platform data points. Numbers are platform-wide across Riddle’s interactive formats.

Why This or That Poll works

The lowest barrier to entry. One opinion, one tap, with no instructions or learning curve needed.

Sequential momentum drives completion. Each choice pulls users deeper into the experience.

Reveals real preferences. Binary choices uncover priorities that Surveys miss.

Built for debate and sharing. Users compare results and spark conversations.

Fast to play, hard to stop. Simple decisions create a repeatable experience.

Play one yourself

This is a live Riddle This or That Poll. The exact same embed you'd ship in your articles or campaigns. Pick your choice. See how quickly the next pairing pulls you in.

Build your own This or That Poll in minutes.

How to use This or That Polls

This or That Poll embedded in an article pairing players and headlines

Editorial and trending content.

Pair players, celebrities, moments, headlines, or cultural topics in rapid-fire binary choices inside articles. Time on site climbs with every pairing they complete.

Branded This or That Poll collecting audience preference data

Audience and market research.

Run branded This or That sequences to reveal which product features, content formats, or messages resonate most. Zero-party preference data at scale, without a single Survey field.

Sponsored This or That Poll with branded head-to-head matchups

Sponsor and brand integrations.

Feature branded head-to-head matchups like product A vs. product B, two campaign visuals, or sponsored moments in a format that drives focused attention and high recall.

Lead capture after the final pick.

Add built-in opt-ins after a sequence of choices to collect emails and audience preferences while users are fully invested in their results.

Build This or That Polls your audience clicks through to the end

No-code builder.

Create This or That Polls in minutes using Riddle. No coding or developers required.

Visual-first This or That Poll with images, labels, and logos on each choice

Visual-first customization.

Add images, labels, logos, and descriptions to both choices so every pairing feels rich, branded, and visually compelling as users work through your sequence.

Branded This or That Poll tracking choice patterns and first-party insights

Built for brand engagement.

Branded This or That Polls turn passive audiences into active participants while helping publishers and brands track choice patterns, dominant preferences, and first-party insights across every sequence.

What is a This or That Poll?

A This or That Poll presents users with two options and asks them to pick one. After selecting, a new pairing appears, creating a fast-paced sequential experience that keeps users engaged through multiple choices in a single session.

When should I use This or That Polls?

Use This or That Polls when you want fast, high-volume participation. Perfect for editorial content, audience research, branded campaigns, fan engagement, and any situation where binary choices reveal meaningful preference data.

How many choice pairs can I add?

As many as your experience requires. Most effective This or That Polls use 5 to 10 pairings to maintain momentum and completion without fatiguing users.

Can I add images to each choice?

Yes. Each option supports images, labels, and descriptions, keeping your Polls visually engaging and brand-consistent throughout the full sequence.

How much does Riddle cost?

Riddle offers Pro, Business, and Enterprise plans for different team sizes and content needs. You can start with a 14-day free trial without a credit card. Full plan details are on our pricing page.