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Build habit-forming games & leaderboards

Gamify your content to keep users playing and coming back. From daily puzzles to spin-to-win to a simple quiz with a leaderboard, all built in minutes.

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Interactive crossword puzzle minigame with numbered grid, clues, and a Play Crossword button

How a daily game runs in Riddle

  1. Pick the game or the quiz. A puzzle from the minigame family, or a quiz with a timer and a question bank that serves a fresh random set of questions every session. That is what makes a Quiz of the Day playable every day without building a new one.
  2. Add the scoring. Points and time count. A leaderboard shows real-time scores and rankings on the result page, or as a standalone embed you link from emails and social media.
  3. Run it as a series. The leaderboard adds up scores from several quizzes or predictors over time, so a season or a campaign becomes one table. Predictor scores are calculated automatically once the event is decided.
  4. Gate the ranking. Ask for a name and an email before the leaderboard entry. Players sign up because they want their score tracked, and every lead flows into your CRM.
  5. Automate the daily piece. With the REST API you can generate quizzes from feeds or spreadsheets and publish them on a schedule. Riddle MCP server →

Formats that build a habit

The daily puzzle. Crossword, Sudoku or Minesweeper with a new grid every day, and a leaderboard for the fastest solvers. Publishers run this as a habit product and a subscription driver.

The Quiz of the Day. A scored quiz with a timer, drawn from a question bank so it never repeats. Game-like blocks such as Guess It, Tap and Find and Typerush keep it from feeling like a form.

The match predictor. Fans call the score before kickoff, the leaderboard runs all season. FC 08 Homburg and the Fiesta Bowl run their fan predictions this way.

The prize moment. Spin to Win or the Slot Machine at the end of a quiz or a campaign, with coupons, prizes or a free spin. Luck instead of skill, and a reason to come back for another try.

Run a daily puzzle

Interactive crossword puzzle minigame with numbered grid, clues, and a Play Crossword button

Crosswords.

Test your audience’s brainpower with fully interactive crosswords, ideal for publishers, pro sports leagues, or daily challenge features.
More about Crosswords →
Daily Minesweeper challenge minigame with a tile grid and hidden mines

Minesweeper.

Bring back the classic logic game. Daily grids, skill tiers, and leaderboards keep readers clearing tiles and coming back.
More about Minesweeper →

Gamify any content with leaderboards, wheels and slots

Sports trivia leaderboard showing player rankings and scores

Leaderboards.

Rank players across one or several Riddles, counting points and time, for a whole season or a single campaign.
More about Leaderboards →
Slot machine minigame with emoji symbols, a Spin button, and a prompt to match three logos for exclusive merch

Slot Machine.

Bring that casino-style excitement to your site. Customize the slot outcomes to offer real rewards or just pure fun.
More about Slot Machines →
  • 78.2% completion rate across 1,913 SRF Riddles
  • 79% completion rate across 350+ quizzes (JaneAusten.com)
  • 70% of fans engaged (Saarland Hurricanes)

Turn any quiz into a game your audience returns to

Turn any quiz into a competition

A regular quiz plus a leaderboard, timer and points is already gamification. Game-like quiz formats add another layer: Guess It, where a guess-and-reveal interaction makes readers active participants rather than passive scrollers; Tap and Find, with clickable hotspot interactions that test visual knowledge; and Typerush, because typing an answer requires active recall in a way that clicking one doesn’t.

The weekly news quiz. A recurring scored quiz on the week's stories. It builds a return habit, it is quick to produce from articles you already published, and it is the single most common publisher format.

Start building a competition
Trivia quiz question about Italian cities with answer statistics

Leaderboard maker for seasons and campaigns

Riddle's leaderboard maker ranks players across several Riddles, so a whole season or campaign adds up to one table.

The match predictor. For sports desks, a predictor where fans call scores before kickoff, paired with a season-long leaderboard that keeps them returning every matchday.

Brands use the same mechanic for a campaign: one quiz a week for the length of a promotion, one leaderboard across all of them.

Start building a leaderboard
Sports trivia leaderboard showing player rankings and scores

Built in minutes, not sprints

  1. Draft it from any article, product page or document. Paste the article URL into the AI Quiz Maker and it drafts questions, answers, and results in seconds, ready to edit. Or start from a branded template your team saved earlier. Teams working in Claude can even build it through the Riddle MCP server, in the same chat where the story is written.
  2. Keep it on-brand without a designer. Every Riddle is white-label on every plan: your fonts, colors, and logo, with a CSS editor for the rest. Save the result as a template so the next quiz or game starts already branded.
  3. Publish it on any page. Copy the embed code and paste it into your CMS the same way you embed a YouTube video. It works in WordPress (with a dedicated plugin), Webflow, Sitecore, Drupal, and any HTML page.

What our clients say

Riddle’s impact on engagement has been remarkable, with 65.8% of site visitors initiating engagement with our interactive content.
Photo of Riczer Desvaristes
Riczer Desvaristes Director of Football Engagement Fiesta Bowl
Riddle has helped us enhance audience engagement and boost time on site by 20%. History Extra’s audience click 15.5% more often on pages with a Riddle quiz.
Photo of Paul Thorpe
Paul Thorpe Senior Product Manager Immediate Media

Insights & guides

How JaneAusten.com made membership worth paying for with 350 quizzes
How darts pro Gabriel Clemens converts 96% of fans into leads
How the Saarland Hurricanes engage 70% of their fans

  • How does the leaderboard maker work across several quizzes?

    A leaderboard can show the ranking of a single quiz or the cumulative score from several quizzes and predictors over time. Players see their score, rank and progress, so a season or a campaign adds up to one table instead of separate results.

    Can I show the leaderboard outside the quiz?

    Yes. Embed it on a separate page as a standalone leaderboard and link to it from quiz results, emails or social media, or show it directly on the result page.

    Can I run a season-long prediction league?

    Yes. Combine a predictor with a leaderboard to run multi-event or season-long competitions. Fans track their rank across match days, compete for prizes, and come back for every single round.

    Do players need an account?

    No. Players enter a name, or a name and email if you gate the ranking with a form, and Riddle tracks scores and ranks from there. No app, no login.

    Can I automate a daily quiz?

    Yes. The REST API can build complete Riddles from JSON or spreadsheet data, generate quizzes from feeds or CMS content and publish them at set times. A question bank does the same job without code: one quiz, a fresh random subset per session.

Choose from over 35 interactive content formats

Try it for free

Leaderboards

Sports trivia leaderboard showing player rankings and scores

Quizzes

Trivia quiz question about Italian cities with answer statistics

Game predictors

Score predictor for a football match between two teams

Personality quizzes

Preview of a personality quiz asking which TV show to watch next

Competitions & raffles

Competition entry form to win season tickets with a lead form

Polls

Interactive poll about a Mars colonization mission with Yes and No buttons

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