Publishers

Boost your engagement and revenue with interactive content.

Make it easier for your team to publish engaging content that earns your business money.

Publish unique, interactive content that engages users.

Increase engagement and time on site

Users spend up to 57% more time on your website when they engage with Riddle content. This positively impacts your SEO score and brings more opportunities to monetize content.

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Quiz analytics showing 57% more time on site for engaged users

Design and customize rich, branded content

Create up to 15 types of interactive content in your own branding — no coding needed. With our simple, visual builder, it’s never been easier to publish rich content experiences.

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Riddle visual content builder with branded quiz design options

Monetize your content and convert leads.

Embed ads and create sponsored content

Increase your ad inventory by 8 to 10x with embedded banner and video ads. Get the tools to create branded sponsored content such as advertorials and custom ad campaigns.

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Quiz with embedded sponsor banner and ad placement options

Generate and convert high-quality leads

Riddle helps generate more high-quality leads that you can convert later. Embed lead forms into Riddle content, then organize and connect lead data with your marketing tools.

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Lead generation form within an interactive quiz for publishers

Use first-party data and powerful user insights.

Gather deep user insights and data

Get reliable first-party data and detailed insights when users participate in your Riddle content. Whether that’s from opinion polls, topical quizzes, surveys or competitions.

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Personalize, target, and optimize content

Use Riddle content to learn about your audience and shape your own user segments. You'll get valuable data to help target, personalize, and measure the impact of your content.

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Content personalization interface targeting users based on quiz data

What our clients say

Riddle helps our Children's interactive team to quickly create engaging content that provide compelling data insights about our audience.

We were looking for ways to increase engagement with our audience and we decided to work with Riddle. Our content team love Riddle and our quizzes are getting 35% more page views and 40% more time on site after the first month.