Solutions

Run giveaways, raffles & sweepstakes

Give your audience’s competitive side an outlet with quizzes built for exclusive raffles and competitions. Set up in minutes, fully branded, GDPR-compliant.

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Visual showing audience insights gathered from interactive content

How a giveaway runs in Riddle

  1. Choose the mechanic. A quiz where the score decides, a spin-to-win wheel where luck decides, or a plain entry form. Quizzes and wheels turn the entry into the fun part instead of a chore.
  2. Add the entry form. Name, email, phone and a data and tracking consent field are built-in form fields. Place the form before the result or before the spin, so the entry is the price of admission. Double opt-in by email or one-time code is available.
  3. Set the rules. Start and end date, eligibility filtering and fraud prevention run automatically. Link your participation terms in the consent text, so every entry records what the entrant agreed to.
  4. Draw and notify. Riddle draws the winners at the time you set and sends winner and loser emails on its own. Or pick a winner manually from the participants when the campaign ends.
  5. Route the entries. Native connectors for Mailchimp, ActiveCampaign, Brevo, AWeber, Salesforce and Google Sheets. Zapier and webhooks for everything else. See all integrations →

Formats that work for giveaways

The competition quiz. Five to ten questions, the entry form just before the result, and the score decides who wins or who goes into the draw. This is the format most sports clubs and publishers run, and it works as a live event quiz too.

Spin to Win. One click sets the wheel in motion. Set the segments and the win logic, hand out coupons, prizes or a free spin, and trade the spin for an email address. Live in under ten minutes, no code.

The predictor with a prize. Fans call the score before kickoff, the best tip wins. Paired with a leaderboard it runs for a whole season instead of one match day.

The standalone entry form. Every Riddle gets its own hosted landing page, so a giveaway works without a website, shared as a link or a QR code.

  • 46.9% lead form completion rate (cup final quiz)
  • 40% lead form opt-in rate
  • 83% lead opt-in rate (Club Med)

How Riddle can help your business today

Host competitions and raffles

Give your audience’s competitive side an outlet with Riddle quizzes built for exclusive raffles and competitions.

Start hosting competitions
Competition entry form for hosting raffles and giveaways

Get leads through quizzes and competitions

Generate more high-quality leads by adding lead forms into competitions and quizzes. Leverage Riddle at each point of the sales funnel, and connect lead data to your marketing tools.

Start collecting entries
Competition entry form to win season tickets with a lead form

Collect opt-ins the compliant way

Our quizzes and interactive content give users full control, with the opportunity to opt in to data tracking and usage terms.

Start creating trusted content
Privacy-first data collection giving users control over their information

Send entries to your CRM

Riddle connects to any marketing tool, so you can send leads categorized by your own tags and segments.

Start organizing your leads
Lead data integration sending quiz responses to marketing tools

Built in minutes, not sprints

  1. Draft it from any article, product page or document. Paste the article URL into the AI Quiz Maker and it drafts questions, answers, and results in seconds, ready to edit. Or start from a branded template your team saved earlier. Teams working in Claude can even build it through the Riddle MCP server, in the same chat where the story is written.
  2. Keep it on-brand without a designer. Every Riddle is white-label on every plan: your fonts, colors, and logo, with a CSS editor for the rest. Save the result as a template so the next quiz starts already branded.
  3. Publish it on any page. Copy the embed code and paste it into your CMS the same way you embed a YouTube video. It works in WordPress (with a dedicated plugin), Webflow, Sitecore, Drupal, and any HTML page.

What our clients say

Riddle is not only very easy to use, offers all the functions we need to carry out the planned campaigns, but is also 100% data protection compliant.
Photo of Christian Hertel
Christian Hertel Head of Marketing Saarland Football Association
Riddle is simple and simply great. Be creative, go wild, the tool goes out of the way for fun experiences on any device. And collect some leads on the way. Everybody’s happy.
Photo of Mohammed Brueckner
Mohammed Brueckner Director E-Commerce International Stage Entertainment

Insights & guides

How a cup final quiz hit a 46.9% lead form completion rate
How Club Med turned a resort launch into a 4-week quiz campaign
How FC 08 Homburg turns fans into newsletter subscribers

  • Can Riddle draw the winner automatically?

    Yes. A contest has a start and end date, draws the winners automatically at the time you set, and sends winner and loser emails without you touching it. If you prefer, pick a winner manually from the participant list instead.

    Do I need a website to run a giveaway?

    No. Every Riddle has its own hosted landing page, optionally full-screen, that you share as a link or QR code. If you do have a site, paste the embed code into your CMS the same way you embed a YouTube video.

    How do I keep entries clean?

    Contests include eligibility filtering and fraud prevention, and double opt-in by email or one-time code verifies the address before an entry counts. The consent field records the agreement to your terms with every entry.

    Where do the entries go?

    Into your own tools. Riddle connects natively to Mailchimp, ActiveCampaign, Brevo, AWeber, Salesforce and Google Sheets, and to more than 5,000 apps through Zapier or webhooks. Lead data can bypass Riddle's servers entirely and go straight to your systems.

    Is it GDPR-compliant?

    Yes. Riddle is 100% GDPR- and CCPA-compliant, ISO 27001-certified, sets no third-party tracking cookies and hosts all data in Germany and Luxembourg.

Choose from over 35 interactive content formats

Try it for free

Competitions & raffles

Competition entry form to win season tickets with a lead form

Quizzes

Trivia quiz question about Italian cities with answer statistics

Personality quizzes

Preview of a personality quiz asking which TV show to watch next

Game predictors

Score predictor for a football match between two teams

Leaderboards

Sports trivia leaderboard showing player rankings and scores

Polls

Interactive poll about a Mars colonization mission with Yes and No buttons