The Promoter Score Survey Maker

One question tells you everything about customer loyalty.

Would they recommend you? That single answer separates your promoters from your detractors and reveals the full picture of audience sentiment.

No coding. Fully customizable. Brand-ready.

Create a Promoter Score Survey Book a demo

No credit card required. 14-day free trial.

2:48

average engagement time on Riddle content

73.4%

start → finish conversion rate

28.6%

lead form opt-in rate

3.02×

engagement vs. standard web pages

Source: Riddle 2025 Quiz Marketing Report · 8.96 billion platform data points. Numbers are platform-wide across Riddle’s interactive formats.

Why Promoter Score works

One question. Instant segmentation. Identify promoters, passives, and detractors in a single tap.

Works inside any Riddle. Drop it into a Quiz, Poll, or minigame to catch loyalty signals.

Real-time scoring, zero effort. Results update instantly. No spreadsheets to see where you stand.

Pairs with follow-up questions. Add a short text or reaction block to capture the reason behind it.

Try it yourself

This is a live Riddle Promoter Score Survey. The exact same embed you would ship after a purchase, event, or content experience. Answer the question. Notice how one score tells you everything.

Hooked already? Build your own Promoter Score Survey in minutes.

How to use Promoter Score

Content and editorial performance.

Ask "How likely are you to recommend us?" after articles, newsletters, or videos. Track scores by topic, format, and author to see what earns loyalty and what loses it.

Promoter Score Survey embedded in an onboarding or post-purchase flow

Product and service feedback.

Embed a Promoter Score Survey in onboarding flows, post-purchase emails, or checkout. Measure satisfaction at the moments that matter and act before signals turn into churn.

Promoter Score Survey running after a webinar or sponsored campaign

Event and campaign measurement.

Run it after webinars, live events, or sponsored content. Quantify audience sentiment and give sponsors a loyalty metric that proves campaign value beyond impressions.

Promoter Score results segmented by traffic source and audience behavior

Audience segmentation.

Track your Promoter Score by traffic source, content topic, or behavior. The lowest-scoring segments show where to focus. The highest-scoring ones show what to do more of.

Build Promoter Score Surveys that turn loyalty data into decisions

No-code builder.

Create and embed a Promoter Score Survey in minutes. No developers. No technical setup. Live wherever your audience is.

Fully customizable.

Add brand colors, logos, follow-up questions, and thank-you messages. Use conditional logic to ask promoters for testimonials and detractors for fixes. Every response gets more useful.

Promoter Score analytics tracking scores over time and segmenting respondents

Track, segment, and act on every score.

Track scores over time, segment promoters from detractors, and export data for deeper analysis. Real-time analytics turn sentiment into strategy.

What is the Promoter Score block?

The Promoter Score block adds a 0 to 10 recommendation question anywhere inside a Riddle Quiz, Poll, or Survey. Users rate how likely they are to recommend you, and results segment automatically into promoters, passives, and detractors.

Where should I place the Promoter Score block?

At the end of a Quiz, Poll, or content experience when engagement is highest. Pairing it with a follow-up short text or reaction block captures the reason behind the score.

Can I track Promoter Score results over time?

Yes. Riddle tracks every response so you can benchmark scores across campaigns, content types, and audience segments, and spot trends as they develop.

Why use a Promoter Score instead of a long satisfaction Survey?

One question produces a clear, comparable loyalty metric. It takes seconds to answer and delivers structured data you can act on right away, without Survey fatigue.

How much does Riddle cost?

Riddle offers Pro, Business, and Enterprise plans for different team sizes and content needs. You can start with a 14-day free trial without a credit card. Full plan details are on our pricing page.

Promoter Score is not the only Survey Block

Every Riddle Survey Block comes with the same no-code builder, full branding, and lead capture built in.

Likert Scale Rate It Reaction Poll Swiper This or That Tier List Upvote

What our clients say

Riddle helps our Children's interactive team to quickly create engaging content that provide compelling data insights about our audience.

We were looking for ways to increase engagement with our audience and we decided to work with Riddle. Our content team love Riddle and our Quizzes are getting 35% more page views and 40% more time on site after the first month.