Solutions

Boost engagement & time on site

Improve engagement by building quizzes and interactive content that resonate with your users. Drafted from any article or prompt in seconds.

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Dashboard showing audience engagement metrics for interactive content

How Riddle helps grow engagement

In times of short, snackable content, keeping your audience’s attention can be a challenge.

Increase user engagement with our range of fun, interactive content and quizzes. Design these around what matters most to your audience by leveraging Riddle’s user insights.

Mini-games and leaderboards are especially good at bringing users back. And once your audience is engaged, it gets much easier to generate high-quality leads.

See all Riddle solutions →

Start engaging your audience now
Interactive quiz demonstrating how Riddle boosts audience engagement

How you lift time on site with Riddle

  1. Put the interaction inside the story. Paste the embed code into your CMS the same way you embed a YouTube video. The reader answers on the same page instead of leaving for a new one, and each question is a new interaction on the same article.
  2. Match the format to the story. A news quiz for a return habit, a one-question poll for a reaction, a personality quiz for shares, a predictor for a comeback after the event. Blocks from different families mix inside one Riddle.
  3. Give them a reason to come back. A leaderboard, a daily quiz drawn from a question bank, or a predictor that resolves after the match. Games and leaderboards →
  4. Measure and optimize. The dashboard shows views, starts, completions, engagement time and shares per Riddle, plus completion rate and answer distribution per question. Events go to Google Analytics 4, Google Tag Manager, Meta Pixel, Matomo or Adobe Analytics.
  5. Turn attention into a relationship. A form before the result reaches around 43% opt-in. Leads and zero-party data →

Formats that keep readers on the page

The weekly news quiz. A recurring scored quiz on the week's stories. It builds a return habit, it is quick to produce from articles you already published, and it is the single most common publisher format.

The quick poll. A one-question poll inside a story, giving readers a reaction and giving you a live sentiment reading you can quote in a follow-up piece.

The personality quiz. A personality test that ends in a shareable result. This is the format that travels furthest on social and brings new readers back to your domain.

The match predictor. For sports desks, a predictor where fans call scores before kickoff, paired with a season-long leaderboard that keeps them returning every matchday.

  • 57% more time spent on site
  • 2 min 47 sec avg. time spent on site
  • 20% more time on site, 15.5% more clicks on pages with a Riddle quiz

How Riddle can help your business today

Connect with your audience

Build better relationships with your users by designing interactive content around subjects they care about.

Start connecting with users
Interactive content connecting with audiences through quizzes and polls

Give audiences a voice

Enable users to share and compare opinions on topical news and events, perfect for boosting sports fan engagement.

Start lively discussions
Poll giving audiences a voice to express reactions and opinions

Turn stories into conversations

A one-question poll inside a story, giving readers a reaction and giving you a live sentiment reading you can quote in a follow-up piece.

Start making polls
Riddle reaction poll asking users how much they agree with a statement

Make content that travels

A personality test that ends in a shareable result. This is the format that travels furthest on social and brings new readers back to your domain.

Start making personality quizzes
Preview of a personality quiz asking which TV show to watch next

Built in minutes, not sprints

  1. Draft it from any article, product page or document. Paste the article URL into the AI Quiz Maker and it drafts questions, answers, and results in seconds, ready to edit. Or start from a branded template your team saved earlier. Teams working in Claude can even build it through the Riddle MCP server, in the same chat where the story is written.
  2. Keep it on-brand without a designer. Every Riddle is white-label on every plan: your fonts, colors, and logo, with a CSS editor for the rest. Save the result as a template so the next quiz starts already branded.
  3. Publish it on any page. Copy the embed code and paste it into your CMS the same way you embed a YouTube video. It works in WordPress (with a dedicated plugin), Webflow, Sitecore, Drupal, and any HTML page.

What our clients say

We were looking for ways to increase engagement with our audience and we decided to work with Riddle. Our content team love Riddle and our quizzes are getting 35% more page views and 40% more time on site after the first month.
Photo of Mark Wright
Mark Wright Managing Director Den of Geek
Riddle’s impact on engagement has been remarkable, with 65.8% of site visitors initiating engagement with our interactive content.
Photo of Riczer Desvaristes
Riczer Desvaristes Director of Football Engagement Fiesta Bowl

Insights & guides

28,000 years of dwell time: how SRF turned scrollers into participants
The quiz effect: Immediate Media's winning formula
How JaneAusten.com made membership worth paying for with 350 quizzes

  • How much longer do users stay with a Riddle on the page?

    Users spend up to 57% more time on site when they engage with Riddle content, at an average of 2 minutes 47 seconds. SRF's audience averaged 2:33 per multi-question quiz across 28,000 years of total audience time. Den of Geek measured 40% more time on site in the first month.

    Which format gets shared the most?

    The personality quiz, because it ends in a result people want to show. Share buttons on the result page cover Facebook, X, WhatsApp, LinkedIn, Instagram, Telegram, email and direct link. WhatsApp alone accounts for 74% of all quiz shares.

    How do I measure engagement?

    The built-in dashboard shows views, starts, completions, leads, engagement time and social shares, with per-question completion rates and answer distribution. For your own reporting, every interaction fires as an event to Google Analytics 4, Google Tag Manager, Meta Pixel, Matomo or Adobe Analytics.

    How do I bring users back instead of engaging them once?

    Give the Riddle a reason to return: a leaderboard that ranks players across several quizzes, a daily quiz drawn from a question bank, or a predictor that fans check after the event. Mini-games and leaderboards are especially good at bringing users back.

    Does it work with our CMS?

    Yes. You copy an embed code and paste it into your CMS the same way you embed a YouTube video. It works with WordPress through a dedicated plugin, and with Webflow, Sitecore, Drupal, and any HTML page. Every Riddle can also be shared as a standalone link or QR code.

Choose from over 35 interactive content formats

Try it for free

Personality quizzes

Preview of a personality quiz asking which TV show to watch next

Quizzes

Trivia quiz question about Italian cities with answer statistics

Polls

Interactive poll about a Mars colonization mission with Yes and No buttons

Surveys

Customer satisfaction survey with a 1-to-5 rating scale

Leaderboards

Sports trivia leaderboard showing player rankings and scores

Listicles

Ranked list of the top movies of the 2020s