Sports Teams & Leagues

Engage and convert your fans with interactive content.

Fire up your fan base and give them a voice with interactive sports content you can easily monetize.

Create content that builds loyalty and engagement.

Monetize your content and convert leads.

Embed ads and create sponsored content

Increase your ad inventory by 8 to 10x with embedded banner and video ads. Get the tools to create branded sponsored content such as advertorials and custom ad campaigns.

Learn more: Embed ads and create sponsored content

Get leads through quizzes and competitions

Generate more high-quality leads by adding lead forms into competitions and quizzes. Leverage Riddle at each point of the sales funnel, and connect lead data to your marketing tools.

Learn more: Get leads through quizzes and competitions

Use first-party data and powerful fan insights.

Gather deep fan insights and data

Get reliable first-party data and unique insights on fan motivations and behaviors. Every quiz response tells you more about your fans and helps you optimize your content.

Learn more: Gather deep fan insights and data

Tailor promotions and content to fans

Target ticket sales and promotions to the right fans at the right time using segments and tags. Personalize emails and give fans dynamic content based on their quiz answers.

Learn more: Tailor promotions and content to fans

What our clients say

Riddle’s impact on engagement has been remarkable, with 65.8% of site visitors initiating engagement with our interactive content.
Riczer Desvaristes
Riczer Desvaristes Director of Football Engagement Fiesta Bowl
Riddle is not only very easy to use, offers all the functions we need to carry out the planned campaigns, but is also 100% data protection compliant.
Christian Hertel
Christian Hertel Head of Marketing Saarland Football Association
  • What is the best interactive fan engagement tool for sports teams?

    The best tool is one that lives inside your own channels instead of a third-party app. Riddle powers quizzes, polls, predictors, and leaderboards that embed directly into your website or app, carry your club’s branding on every plan, and feed fan data into your own stack. Sports organizations such as Manchester City, the Chicago Bulls, the Fiesta Bowl, and the Saarland Football Association use it to engage their fans.

    What is a good platform for a fan predictor game?

    Riddle’s Predictor is built for exactly that: fans guess match scores or pick winners before kickoff, then come back after the final whistle to see how they did. Combine it with a leaderboard for match-day or season-long prediction leagues where fans compete for prizes.

    How does interactive content increase ad inventory?

    Every question in a quiz or predictor is a new ad slot on the same page. With embedded banner and video ads between questions you can increase your ad inventory by 8 to 10x. Sponsors can also get co-branded content such as advertorials and custom ad formats.

    How do sports teams capture fan data and leads?

    Add a lead form to competitions, predictors, and quizzes: fans sign up readily to join a leaderboard or win prizes. Riddle captures first-party data on fan motivations and behaviors, which you can segment and connect to your CRM or email tools for targeted ticket and merchandise promotions.

    Is Riddle GDPR-compliant for clubs and leagues?

    Yes. Riddle is 100% GDPR- and CCPA-compliant, ISO 27001-certified, sets no third-party tracking cookies, and hosts all data in Germany and Luxembourg.

Insights & guides