Why do pro sports organizations use Riddle's quiz maker?

Global sports teams and leagues trust Riddle

Leading sports organizations like the NY Giants, Manchester United, Chelsea FC, and the Chicago Bulls rely on Riddle's quiz creator to quickly make cutting-edge interactive content for their fans.

Why sports teams use Riddle's quiz maker
  • Fire up your fans - create a quiz, personality test, poll, and other interactive content formats
  • Fully responsive for mobile and desktop - get fans talking (and sharing)
  • Collect emails and data - enrich your marketing data with fan emails and quiz responses
  • Create sponsored content - customize, brand, and embed 100% white-labeled quizzes on your team's site

The Chicago Bears draft Riddle's quiz creator

The NFL's Chicago Bears are big fans - they create timed, branded quizzes (with their sponsors' logos) before each game, like this "Test your knowledge - 9 questions about the Bears vs. the Patriots" example:

Chicago Bears create quizzes with Riddle.com

We love how they branded each quiz with their sponsor's logo, plus leveraged our CSS editor. Their quiz seamlessly matches their site's look and feel, from buttons to border styles and hover states.

Create 15 types of quizzes - personality tests, listicles, polls, and more

Easily create a range of fully-branded, custom interactive experiences to engage your fans, run contests, and collect marketing data:

Total creative freedom with Riddle.com
  • Timed quizzes
  • Qualify/convert leads with personality quizzes
  • Contests and promotions
  • Audience polls/surveys
  • Personality tests/assessments
  • Native advertising
  • Listicles
  • Sponsored content for your advertisers

The 49ers, Patriots, and Giants craft trivia quiz portals

Fans love taking quizzes - lots of quizzes. Savvy teams increase their fans' time on site by creating their own trivia HQ - a central place for all of their quizzes and interactive content.

How the NY Giants create quizzes with Riddle's quiz maker

Quizzes fuel fan feedback

Make an online quiz to get your fans talking (and sharing).

Fun fact: Did you know? Every fan who starts a poll, quiz, or other interactive content stays 57% longer.

More time on site = more committed fans

(Plus - it's great for Google SEO and for proving your content resonates to your team's stakeholders.)

Polls power BBC Sports' fan engagement

Check out the BBC's reaction poll - they add these to their sport articles to let fans give their opinions. Easy to create, editors can create and embed a poll in under two minutes.

How BBC Sport use reaction polls to engage their audience with Riddle's quiz maker

Unlimited usage, traffic, and leads

Our quiz maker's pricing is far more intuitive than understanding cricket or football's off-side rule.

Flexible for your clients' needs - no set up fees or long-term contracts
  • No cost for set-up or to cancel
  • Monthly plan - cancel any time
  • Annual option - lock in a discount with a yearly subscription.

All of our quiz maker plans are unlimited:

  1. Unlimited quizzes
  2. Unlimited leads
  3. Unlimited traffic (more info)

Quizzes go viral. Very viral.

The marketing gurus at AdWeek called "quizzes are the most shared content".

Social sharing is powerful - building buzz and sending all that free traffic to your team or league's site.

Every interactive format included in Riddle's quiz maker features built-in social sharing:

  • Twitter
  • Facebook
  • LinkedIn
  • WhatsApp
  • Instagram
  • 25 other networks - from Telegram to SMS text and more

Make a quiz - then craft custom the social sharing for each network.

Pop in your hashtags, text, links and more - to drive your team's messaging for each social channel.

Chelsea FC scores with quizzes

English Premier League Chelsea FC has millions of followers globally who cheer on their Blues.

Chelsea's editorial teams collaborate with their agency partners with Riddle's 'Projects' feature, so each quiz is translated (Riddle supports 67 languages) to engage their fans around the world:

How Chelsea FC create a quiz with Riddle's quiz maker

Collect fan email addresses and quiz responses

Gather leads online as well as contest entries using our online quiz creator.

Collect leads and data in a quiz - and send to your client's CRM or data warehouse
  • Make your own forms with our drag/drop lead form builder
  • Choose from 17 types of fields to collect emails, demographic, and other info
  • Boost entries - pre-fill forms from your CRM or database
  • Get opt-in rates of over 40% - that's more than 20X the 2% that standard lead generation tools achieve.

Quizzes are a slam dunk for the NBA's Chicago Bulls

The Chicago Bulls regularly create a quiz to build fan enthusiasm or support their marketing campaigns.

Check out their "Run with us" quiz and contest around their hit YouTube video series.

Why the Chicago Bulls create quiz contests with Riddle's quiz maker

This quiz scored big-time for their marketing team. Over 70% of their quiz takers entered to win - adding thousands of emails for their marketing database.

Send your fans' quiz leads to your marketing software

Riddle's quiz maker plugs into over 5,000 different fan relationship and CRM tools, from SalesForce to Oracle, Marketo to MailChimp.

Send all quiz leads and data to your clients' CRM or data warehouse with Riddle's quiz maker
  • Easily send your fans' leads and quiz data to your marketing software - with no expensive coders or agencies necessary
  • Leverage all this rich quiz data - segment and tag each fan using their quiz responses (e.g. 'Loyal fan', 'Casual fan', etc.)
  • Use deep insights to send each fan the right follow message at the right time - personalized to their needs and interests

6 Nations rugby and Guinness give quizzes a 'try'

The Guinness 6 Nations is one of the world's premier rugby events.

How Guinness Six Nations rugby created a quiz with Riddle's online quiz maker

The tournament tests their passionate fans knowledge with challenging timed trivia quizzes - to get prizes and bragging rights on social media.

100% white labelled - your quiz, your team

Create a quiz and add your logo for 100% team-branded content.

Why publishers and brands create 100% white labelled quiz content with Riddle.com
  • Match your quizzes to your team's site - from branding to fonts, colors and more
  • Over 60 branding and customization options
  • Complete font freedom - upload or link to your team's font
  • Customize anything with our CSS editor - seamlessly blend your interactive content to your site.

Show fans different offers or content - based on quiz results

Riddle's quiz maker makes it simple for sports organizations to show each fan different content or landing pages based on their quiz responses.

Redirect quiz takers to different URLs based on their quiz results with Riddle
  • Call to action buttons - pop in a button at the end of any quiz.
  • Use different text and URLs for each quiz result.
  • Quiz result landing pages - automatically send quiz takers from your quiz to any URL.

Wimbledon serves a winner with Riddle's quizzes

The Lawn and Tennis Association (home of the world-famous Wimbledon tournament) excels at using quizzes with "call to action" buttons to both entertain and grow their passionate tennis fans.

Take a look at their 'Ultimate British Tennis Quiz'.

Wimbledon and the LTA make a quiz with Riddle's quiz maker

Quiz takers answered questions using highlights from the tournament.

Their results included a call to action button to sign up for the LTA's 'Fan Advantage' - helping grow their marketing list in a GDPR-compliant way.

Collaborate with your teammates

Sports teams win when they work together. Creating fan engagement content works the same way.

We created Riddle's quiz maker with a flexible team feature to help you create a quiz with your colleagues:

Work together with Riddle.com's multi-user features
  • Add any number of teams (ex. marketing/editorial/sales).
  • Easily invite your coworkers and sponsors to each team.
  • Control access with three different roles (author/editor/admin).

Manchester City FC festive poll

Who says fan polls have to be serious?

English Premier League Champions Man City created this brilliant 'Ugly Sweater' contest.

Why Manchester City FC use Riddle's quiz maker for quizzes and contests

Thousands of fans voted on the best (or worst?) ugly sweater. They earned a chance to win free tickets while powering holiday buzz on social media.

Have a question around using quizzes and polls for sports teams?

Ask us anything, from quiz making to powering your fan marketing funnel. We're passionate about customer support and love to help out.

That's part of our team's DNA - you'll see everyone from our CEO Boris on down racing to answer your question first.

Ask us on support chat or by email (hello@riddle.com) - you'll get an answer faster than a Super Bowl commercial break.