Online quiz maker -
Create a quiz & collect leads in 5 minutes

Engage your users with 15 quiz, personality test, & poll formats. Make a quiz to collect emails, then convert quiz leads with follow-ups from your favorite marketing software. Easy to use - with zero coding.

Start your free trial Get a quiz maker demo
Manchester United
Quiz Types
Multiple quiz types

Create a quiz, personality test, or 15 poll, survey, and quiz formats

Engage your audience with a huge range of quizzes - including personality tests, polls, surveys, and more! (Learn more)

Connect Any Email Software
Integrated marketing

Connect your marketing software

Make a quiz and easily send all leads to MailChimp, ActiveCampaign, AWeber, or any other marketing tool. (Learn more)

Quiz embed
Quiz embed

Publish anywhere

Your Riddle quiz will work in any site or CMS, from Wordpress to Wix, Squarespace to Shopify. If you know how to add a YouTube video, you can embed your quiz. It’s that easy. (Learn more)

Form builder
Form builder

Create your own lead forms

Add a lead generation form to your quiz. Collect the data you need with over 15 fields. With an intuitive drag/drop functionality, our form builder is quick and easy to use. (Learn more)

GDPR-compliant quiz maker
Data privacy

GDPR-compliant quiz maker

Collect quiz leads safely - Riddle's quiz creator is fully GDPR-compliant, and meets the EU's strict data privacy regulation. (Learn more)

Personalized messages
Personalized messages

Convert more customers

Automatically send personalized marketing messages, based on each quiz taker's responses. (Learn more)

Quiz marketing toolkit
Quiz marketing toolkit

Tailor quizzes to your goals

Want to collect leads? Grow your audience? How about run your own in-quiz ads?

Riddle's quiz toolkit is flexible - designed for the modern marketer.

Marketing tracking
Marketing tracking

Measure your marketing with Facebook Pixels

Improve your marketing - track your quiz conversions using Facebook Pixels, Google Tag Manager, and more. Make a quiz, then measure who starts, finishes, and completes your lead forms. (Learn more)

No limit pricing
Quiz making without limits

"No limit" pricing - seriously.

All our quiz maker plans are completely unlimited - with no caps on how many people take your quiz or fill in your lead form. (Learn more)

Free trial - 30 day moneyback guarantee
Cancel any time

30 day moneyback guarantee

No set up fees or long-term contracts. Sign up is easy - and you can cancel our test maker any time.

Your quizzes will always stay live on your site - even if you cancel. (Learn more)

I thought quizzes wouldn’t work. I was wrong - my first quiz got a 68% opt-in rate… 10X better than my previous email collection tools.

Merilyn Beretta
Merilyn Beretta

Founder of LeadYourWorld


Riddle helps our Children's Interactive team to quickly create engaging content that provide compelling data insights about our audience.

Derek Harvie
Derek Harvie

Executive Producer - BBC (CBeebies & CBBC)


Riddle is simple to use - and simply great. Be creative, go wild – it's easy to create fun experiences on any device and collect leads on the way.

Mohammed Bruckner
Mohammed Brueckner

Director, E-Commerce - Stage Entertainment


We're big fans. Easy to create and extensively customizable - our clients have seen a big lift in engagement and email collection.

Jonathan McConnell
Jonathan McConnell

Head of Digital Operations - Sotic Digital Sports Agency


Riddle is a brilliant tool, and plays an important role for us - making it easy to create smart, on-brand interactive content and embed it anywhere.

Adam Gillett
Adam Gillett

Supporter Data & Platforms Lead - Which?


Common questions

We totally get it. Using an online quiz maker can sound "too good to be true". But Riddle has grown by leaps and bounds since we launched back in 2014.

Everyone from small start-ups (like The Hair Fuel) to big brands and publishers like the BBC, Red Bull, and Shopify use Riddle to collect leads or engage their audiences.

No surprise, but we think the answer is a flat-out YES, no matter your marketing objectives.

Want to create a quiz to collect leads?

Riddle's quizzes get 35-45% opt-in rates (20X better than typical email collection tools).

Heck, our partners regularly do better than that.
Take leadership coach Merilyn Beretta, for example - she gets nearly twice the opt-in rate with her personality test's 68% opt-in rate.

Need to engage your audience so they stay longer?

Online quizzes and personality tests are some of the most popular and most shared online content. Add a poll, survey, or list and make any article a compelling interactive experience. Our reaction polls take under a minute to make - you'll see 20-25% of all page visitors will click and vote. Not bad for just 60 seconds of work, right?

We get asked this a lot. Isn't it frustrating to sign up for an online tool, only to find they have low monthly limits on how much you can use it?

All our plans are completely unlimited - without monthly limits:

  • Unlimited content - make as many quizzes, polls, and other content as you want.
  • Unlimited quiz visitors - we don't limit how people can see or take your quizzes.
  • Unlimited leads & data - collect any number of leads and quiz responses.

Basic, Pro, or Team - every Riddle plan is 100% unlimited. Just pick the online quiz maker plan with the features you need.

The only caveat? We include a 'fair use' limit of 10 million views a month. That's more than enough for 98.7% of our users - and supports our low-cost pricing model.

We're also flexible - in case your quiz unexpectedly goes mega-viral. Don't worry - we won't charge you for the first month of heavy traffic. But after that, we'll need to pass on our increased server costs - it's just $125 for every additional 10 million views.

Great question. We designed Riddle to scale from a single user or small teams, all the up to large brands, agencies, and publishers.

And it's risk-free.

You can start with our 14-day free trial, which is completely unlocked and includes all our features. Plus, you won't need to add a credit card - so you'll never risk being charged if you forget to cancel.

Once you subscribe, you also get our 30-day moneyback guarantee - whatever the reason, no questions asked.

And finally, we don't believe in long-term contracts or upfront setup fees. We're so sure your team or clients will love Riddle that we make it easy to cancel.

Our customers find that Riddle quizzes and other content quickly prove their value, building their own internal buzz.

Most customers start using our quiz maker for one project. But once other people see Riddle's content in action, they start pushing to use it across their departments and brands.

The good news? Our licenses are very flexible. Riddle's Basic and Pro plans allow use on unlimited sites that you own or operate. Riddle's Team plan is a global license - and can be used on client sites as well.

You'll also get the metrics and tools to prove to your stakeholders how valuable Riddle can be:

  • Lead generation notifications - send your sales team email alerts for new leads to convert to customers.
  • Detailed quiz analytics - track everything, from quiz responses to how many people start, finish, and share your quiz.
  • Account-wide statistics - compare your team's progress across date ranges.

True, there are some dodgy quiz makers out there. They make money by adding cookies or trackers to customer quizzes to collect data.

But we're not one of them.

Riddle never (ever!) collects or sells your quiz data. We don't add cookies or trackers that collect your quiz takers' information.

That's why privacy-conscious companies like the BBC and CNN use our software with total confidence.

Plus, we're a fully GDPR-compliant online quiz creator. We also comply fully with California's CCPA, Canada's PIPEDA, and other global data privacy regulations.

Riddle is 100% EU-based - all of our servers are in Germany and Luxembourg.

Any personal data from your quizzes can go directly to your marketing software without touching the Riddle servers. Or, if you like, you can choose our GDPR-safe "Save to Riddle" option so that you can download this as a CSV file from our servers.

But any questions? Just ask us on support chat - we can provide additional clarification and a copy of our Data Processing Agreement (available in English and German).

No way. Everyone at Riddle (from our CEO Boris on down) helps with customer support.

And we all race each other to respond first. That means you'll get an answer fast - lightning-fast (our average response time is under two minutes).

To be honest, that might also be due to our monthly competition - the person who assists the most customers wins free beer. Our team is mostly German - so we love beer!

But seriously, put us to the test. Ask us anything - we can help with technical questions, give you feedback on your quiz, or tips on how to improve your quiz marketing strategy.

The bottom line? We're big customer support geeks - and we love to help out.

Heck yes. We've designed Riddle as the easy-to-use online quiz maker that everyone can use - no coding required.

There's no training required - and you can create a quiz in just minutes.

  • Flexible scoring and results
  • Add images, GIFs, and audio or video clips
  • 100% white-labeled - customize colors and branding to match your site

Embedding your Riddle quiz on your site is super simple.

  1. Go to the 'Publish' step in your Riddle.
  2. Copy the embed code.
  3. Paste the code directly on any page on your website or blog.

Here's a quick blog post we whipped up covering the various options:

100% white labelled
100% white labelled

Your quiz, your brand

Add your logo (or your client's) - then upload your font, and set your quiz colors, backgrounds and CSS for a seamless brand experience. (Learn more)

Say it With Pics
Image and video options

Say it with pictures
(or GIFs, videos, and audio)

Easily find and add images, videos, & GIFs with our test maker. Create content (like Buzzfeed quizzes) that jump off the screen.

Search Google, Pexels, YouTube, Giphy, Facebook, Twitter, and stock photos - or upload your own pics or MP3 audio and MP4 video clips. (Learn more)

Accessible quiz technology
Accessible quiz technology

Fully accessible online quiz maker

Engage your whole audience - with our fully accessible quiz maker. Riddle is WCAG 2.1-compliant - so your quizzes can be taken by people with a wide range of disabilities. (Learn more)

No coding
The web's easiest quiz maker

Easy to start -
just add text and images

Our quiz creator is super intuitive and designed for anyone to use. Create beautiful quizzes in just minutes - no tech or coding skilled necessary. (Learn more)

Embed on your site
Embed on your site

Publish to any site -
just copy, paste... done!

Your Riddle quiz or personality test will work in any site or CMS, from Wordpress to Wix, Squarespace to Shopify. Simply copy & paste the embed code or use our Wordpress plug-in.

Seriously - it's super easy. If you know how to add a YouTube video, you can embed your Riddle quiz.(Learn more)


Quizzes look great on any device

Fully responsive, our quizzes resize automatically for smartphone, tablet, or desktop - for the best viewing experience. (Learn more)

Google AMP
Google AMP support

Go mobile with Google AMP

Make a quiz, then publish to Google AMP for even faster mobile loading. (Learn more)

Double opt-in
Double opt-in

Control your email marketing

We support double opt-in confirmations for all our lead generation options, including Google Sheets, MailChimp, and ActiveCampaign.

Quiz options
Quiz options

Control the ‘big reveal’

Immediately reveal answers after each questions or save until after your lead generation form. You get to decide. (Learn more)

Results gating
Results gating

Optional lead forms

Gate off each quiz taker’s results unless they complete your lead form - or let them skip it. The choice is yours. (Learn more)

Save leads
Save leads

Collect data, the way you want

Make a quiz, then automatically save leads to your Google Sheet, as an Excel or CSV file, or use our Zapier app and webhook. (Learn more)

We’ve reduced our acquisition costs by 60% with Riddle. It enables us to engage people better - which means they convert (and buy!) far more often.

Tim Vaughan Rough
Laura Sagen

Founder of The Hair Fuel


Loads of flexibility, great CSS overrides, great integration with Zapier, and amazing customer service. Actually, one of the best customer service platforms I have ever had the pleasure to use. I could not recommend Riddle any higher.

Tim Vaughan Rough
Tim Vaughan

Director - Frogbox


Riddle's customer support is amazing. From the moment we got on the site, we were asked if we had questions or needed help. The Riddle team does a fantastic job of making sure you have everything you need. That being said, the product itself is also very easy to use and implement.

Dylin Redling
Dylin Redding

Founder - Retire at 45


Great tool for professional quiz making. Best quiz maker product out there! Riddle's super easy to use, and getting better all the time. Plus, they've GREAT and super fast responding customer support!

Lauri Lahteenmaki

Data journalist - Sanomat


Fantastic tool for engagement. Love it! It's so easy to use, and there's lots of variation so it's great for content marketing and lead generation. I also love the customer support I've had from Riddle. Any questions I have are quickly answered and with a smile.

Katy Cowan

Founder - Creative Boom

Redirect results
Redirect results

One quiz, many landing pages

Convert more leads by sending quiz takers to different URLs, based on their quiz results. (Learn more)

Custom results
Custom results

Add custom 'call to actions'

Set up custom CTA buttons based on quiz takers’ results. Perfect for targeted offers, content recommendations, and more. (Learn more)

Custom results
Quiz timers

Add a timer to any quiz

Make a quiz with a timer - give your audience a time limit to either answer each question or finish their quiz. Quiz timers are a powerful way to increase quiz completions and word of mouth virality - everyone loves to brag when they beat the clock! (Learn more)

Create quiz contests
Contests and promotions

Create your own quiz-powered giveaways and contests

Make any quiz an online competition (similar to Buzzfeed quizzes) with our quiz builder. Like Kahoot create, collect entries with a lead form - then challenge your audience with a quiz timer ('Get 90% correct in 60 seconds for your chance to win!').

Get up to 45% of quiz takers to opt-in to your quiz lead form. (Learn more)

Create quiz contests
Multiple users

Collaborate with your team

Create a quiz with your colleagues and clients using our Teams feature. Give everyone their own login - with three levels of quiz editing privileges. (Learn more)

Quiz metrics
Quiz metrics

Analytics to optimize your quiz

Find out what works (and what doesn't) with our quiz analytics. Track starts, finishes, shares, and leads - then download for in-depth reporting. (Learn more)

Lightning-fast support
Customer success heroes

Lightning-fast support

We're big customer service geeks - and everyone (from our CEO Boris down) will race each other to help you get the most from our online quiz maker.

Any questions - just ask on support chat; we're averaging just 2.1 minutes to respond. (Learn more)

Free quiz maker training

Free quiz maker training

Our team of quiz wizards are here to help - from our quiz maker blog to complimentary onboarding, monthly webinars, and best practice sessions.

Do you need some tips to make a quiz? Just ask us on support chat or by email - we're always glad to help.

atp tour