What is Riddle and how does it work?

Riddle is a no-code quizmaker platform for creating interactive content like quizzes, polls, and surveys. It allows you to collect leads, analyze responses, and embed content on your site easily.

What types of interactive content can I create with Riddle?

You can create quizzes, personality tests, polls, surveys, forms, and more using Riddle’s easy drag-and-drop builder.

Do I need any technical skills to use Riddle?

No coding is required. Riddle is designed for marketers, educators, and publishers who want to create content without developers.

Can I use Riddle to collect leads and user data?

Yes. Riddle includes lead generation forms and integrations with many CRMs to help you capture and manage data effectively.

Is Riddle GDPR-compliant and safe for data collection?

Absolutely. Riddle is fully GDPR-compliant and stores all data securely on EU-based servers.

Can I embed Riddle quizzes and surveys on my website or app?

Yes. You can easily embed Riddle content on any site and in your app using an iframe or JavaScript embed code.

Does Riddle offer an API for developers?

Yes. The Riddle API allows developers to programmatically create, update, and manage content, as well as retrieve analytics and lead data.

Can I integrate Riddle with my CRM or marketing tools?

Yes. Riddle offers direct integrations with tools like Mailchimp, aWeber, Google Sheets, ActiveCampaign, Brevo, Zapier, and more, plus webhook support for custom setups.

Is there a free trial or demo version of Riddle?

Yes. Riddle offers a fully functional, free trial so you can explore all the platform's features before committing.

What support options are available if I need help?

Riddle provides personal customer support via chat or email from real team members, not outsourced call centers or AI bots. Help is just an email away

Can I collaborate with teammates on Riddle projects?

Yes. Riddle supports team workspaces so you can collaborate, assign roles, and manage content together.

Is there a limit to how much content I can create?

No artificial limits exist. You can create unlimited content in all Riddle plans.

Can I use Riddle content on mobile devices?

Yes. All Riddle content is fully responsive and mobile-optimized by default.

How do I track responses and analytics?

Riddle includes built-in analytics to monitor engagement, completions, and lead data, with export options for deeper analysis. You can also use our Looker Studio connector to analyze stats in Looker Studio (formerly Google Data Studio).

Does Riddle offer white-label or branding options?

Yes. You can remove all Riddle branding and fully customize the look of your content to match your brand.

Can I customize the look and feel of my quizzes?

Absolutely. Riddle provides full design control, including colors, fonts, layout, and custom CSS.

Are there templates available to get started quickly?

Yes. Riddle offers a library of pre-built templates for various use cases, making it fast to launch new content.

What kind of companies use Riddle?

Riddle is trusted by brands, publishers, educators, NGOs, sports teams, sports leagues, and marketers around the world for lead generation, engagement, and learning.

Can I set up custom scoring or branching logic?

Yes. Riddle quizmaker supports advanced logic, scoring, result-based outcomes, and personalized experiences.

How secure is the data collected with Riddle?

Riddle uses state-of-the-art encryption, secure EU-based hosting, and strict privacy practices to protect user data. Riddle is also ISO 27001 certified.

How does Riddle differ from other quizmakers?

Unlike many platforms, Riddle combines deep customization, real-time data collection, full GDPR compliance, and exceptional personal support into one professional tool. The unlimited plans for content creation, quiz completions, and lead generation also sets Riddle apart from all other quizmakers.

Can I monetize content?

Yes. You can monetize your content by embedding ads, connecting your ad server, promoting affiliate links, or gating access via lead forms or external tools. You retain 100% of the ad revenue and 100% control over all ads.

Can I customize my content?

Riddle allows full customization of layout, colors, images, fonts, and logic to match your goals and branding.

Why should I use Riddle and not something else?

Riddle offers unmatched flexibility, personal support, GDPR compliance, and team collaboration features, making it the preferred choice for professionals. Riddle's unlimited plans make it easy to budget for Riddle. There will never be surprise costs for successful quizzes that generate hundreds of thousands of leads.

Is Riddle accessible?

Yes. Riddle is WCAG 2.1 compliant and built with accessibility in mind and works with screen readers, keyboard navigation, and other assistive technologies.

What are some use cases for using Riddle?

Common use cases include lead generation, product recommendation quizzes, sports score prediction competitions, raffles, educational assessments, employee engagement surveys, live fan engagement, and interactive storytelling.

Riddle - The Ultimate Quiz Maker & Engagement Platform

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The rundown: Riddle in 4 steps

Riddle makes it easy to create interactive content like personality quizzes, quizzes, polls & surveys, score predictors, leaderboards , and more.

Embed Riddles on your website or app, or run them on your Riddle landing page.

Make content in seconds with our AI engine and work collaboratively with your team members.

Add forms to your Riddles and collect email addresses. Combine form data with Riddle responses and results to create meaningful first-party data.

Start 14-day free trial Book a demo

Earn money.

Use your own display ads and sponsored content on your content to increase ad demand & inventory.

Built from the ground up with privacy in mind.

No cookies or trackers. 100% GDPR/CCPA compliant.

No limits. No additional costs.

No need to worry over your Riddle views, interactions, or data collection.*

Extensive customization.

Match your brand’s style. Reuse your style with Palettes and Presets.

Accessible data through robust APIs.

Create content, embed content, and retrieve stats through APIs.

Create your first Riddle. It's free.

Riddle’s impact on engagement has been remarkable, with 65.8% of site visitors initiating engagement with our interactive content.

Riddle quiz maker is simple to use - and simply great. Be creative, go wild – it's easy to create fun experiences on any device and collect leads on the way.

Riddle helps our Children's Interactive team to quickly create engaging content that provide compelling data insights about our audience.

Massively improve your SEO through higher time on site.

Increase time-on-site, a critical ranking factor for Google, by more than 2 minutes by adding a Riddle to a page.

Increase revenue by running your own ads.

Expand your video & display ad portfolio with Riddle's comprehensive ad server integration capabilities.

Improve opt-in rates for forms embedded in Riddles.

30-50% of those who interact with Riddles fill out native lead forms.

Design to match your specs.

Build exactly what you need in terms of styling or features. Dive deeper with full CSS support (Business & Enterprise plan only).

How’s Riddle’s support?

We have lightning-fast support.

We’re proud of our 2.1 minute average response time.

Why should I use Riddle and not something else?

Riddle delivers scalable, enterprise-grade content tools for publishers and sports brands.

Our pricing is fixed, regardless of your content's success. This means no limits, no surprises. Unlike others, we won't force you to upgrade if your content takes off. Riddle powers 2+ billion questions & million software leads every year.

Will Riddle embeds look good on any screen?

We’re mobile first.

Riddles look great on any device - desktop, tablet, phone... you name it.

What about accessibility?

Riddles are fully accessible.

We meet WCAG 2.1 standards to serve everyone’s needs.

Start 14-day free trial Book a demo

Perfect to increase time on site, reader interaction, and share rates.

For engagement

Keep users engaged and extend their stay on your site.

Increase user engagement and time-on-site by up to 57% with Riddle. Boost SEO and unlock new opportunities for content monetization.

Incentivize participation with competitions and raffles.

Ignite your audience's competitive spirit with quizzes and score predictors that connect to leaderboards. Host exclusive contests to engage your users.

Monetize your content with display ads and sponsored content.

Expand your ad inventory significantly with embedded banner and video ads. Create branded sponsored content, like advertorials and custom campaigns.

Fantastic for generating better leads

For marketing

Beyond your typical first-party data collection.

Target customers more effectively by using behavioral, preference, and need-based segmentation instead of relying solely on demographics.

Boost conversions with personalized recommendations.

Make product recommendations using dynamic, targeted content and personalized emails with data gathered from Riddle’s engaging content platform.

Strengthen trust by giving users privacy autonomy.

Provide your users with transparency and choice. Offer them full control over their data and the option to opt-in to tracking and usage terms.

I thought quizzes wouldn’t work. I was wrong - my first quiz got a 68% opt-in rate… 10X better than my previous email collection tools.

Our Tate Kids audience loves interactive content like Riddle’s quizzes. Our games and quizzes generates half our traffic and 22% higher time on site, which means greater engagement and education from our audience.

Grow your business

Convert user engagement into profit with lead forms and ads on quizzes and interactive content.

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Collect audience insights

Tailor quizzes to individuals by using their responses to generate content that aligns with their passions.

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Gather first-party data

Leverage Riddle to obtain meaningful first-party data in a privacy-conscious manner.

Learn more

Mailchimp

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Zapier

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Google Tag Manager

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Trusted by thousands of brands

The rundown: Riddle in 4 steps

Riddle makes it easy to create interactive content like personality quizzes, quizzes, polls & surveys, score predictors, leaderboards , and more.

Embed Riddles on your website or app, or run them on your Riddle landing page.

Make content in seconds with our AI engine and work collaboratively with your team members.

Add forms to your Riddles and collect email addresses. Combine form data with Riddle responses and results to create meaningful first-party data.

Earn money.

Built from the ground up with privacy in mind.

No limits. No additional costs.

Extensive customization.

Accessible data through robust APIs.

Massively improve your SEO through higher time on site.

Increase revenue by running your own ads.

Improve opt-in rates for forms embedded in Riddles.

Design to match your specs.

How’s Riddle’s support?

We have lightning-fast support.

Why should I use Riddle and not something else?

Riddle delivers scalable, enterprise-grade content tools for publishers and sports brands.

Will Riddle embeds look good on any screen?

We’re mobile first.

What about accessibility?

Riddles are fully accessible.

Keep users engaged and extend their stay on your site.

Incentivize participation with competitions and raffles.

Monetize your content with display ads and sponsored content.

Beyond your typical first-party data collection.

Boost conversions with personalized recommendations.

Strengthen trust by giving users privacy autonomy.

Grow your business

Collect audience insights

Gather first-party data