Quizzes are awesome lead generation/email collection tools – and Riddle makes it easy for you to gather emails emails and their quiz responses.

Done right, you should get up to 40% opt-in rates (that’s 20X better than the internet average!).

How to gather emails with Riddle

Here’s a handy video showing how easy it is to use Riddle to collect emails and quiz data – then sync to your favorite marketing tool (like ActiveCampaign or MailChimp):

Quiz lead generation – getting started on Riddle

Right, let’s dive into showing how to use our quiz lead generation module to gather emails with your quiz, list, or other Riddle content.

In the โ€˜Collect emailsโ€™ step, create a lead generation form using our tools to ask for user responses and email addresses (like this quiz by the NBAโ€™s Chicago Bulls).

gather emails Riddle quiz maker
  • Pair each lead with their quiz responses – to make targeted groups of leads โ€“ based on how they answered your quiz.
  • Then send out personalized follow up marketing messages around the userโ€™s results or their answers to a particular question (learn how to create an automated quiz-powered marketing funnel).
  • Run contests โ€“ gather emails, then select winners based on how people scored (only people who got more than 90% correct in a quiz for example).
  • You can also copy/paste your own existing forms or landing pages and send all data to your CRM system using our in-quiz iFrame option.
gather emails in a quiz

Any questions about how to gather emails in your Riddle quiz?

Whew – hope that’s enough to get started… any questions though – just send us a note at hello@riddle.com or via support chat.

We love to help out – and we’re super-fast to answer every message!

Happy Riddling! ๐Ÿ™‚

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