Step 2: How can I collect emails in my quiz?

Quizzes are awesome lead generation/email collection tools – and Riddle makes it easy for you to collect user emails and their quiz responses.

Done right, you should get up to 40% opt-in rates (that’s 20X better than the internet average!).

Collecting emails with Riddle’s quiz maker

Here’s a handy video showing how easy it is to use Riddle to gather emails and quiz data – then sync to your favorite marketing tool (like ActiveCampaign or MailChimp):

Quiz lead generation – getting started on Riddle

In the ‘Collect leads’ step, create a lead generation form using our tools to ask for user responses and email addresses (like this quiz by the NBA’s Chicago Bulls).

  • Pair each lead with their quiz responses – to make targeted groups of leads – based on how they answered your quiz.
  • Then send out personalized follow up marketing messages around the user’s results or their answers to a particular question (learn how to create an automated quiz-powered marketing funnel).
  • Run contests – select winners based on how people scored (only people who got more than 90% correct in a quiz for example).
  • You can also copy/paste your own existing forms or landing pages and send all data to your CRM system using our in-quiz iFrame option.

Whew – hope that’s enough to get started… any questions though – just send us a note at or via support chat.

Happy Riddling! 🙂