Make a survey or poll to give your audience a voice

Why make a survey or poll?

Collect first-party data and insights to understand your users and create segments.

Get useful feedback to work out how to improve customer satisfaction.

Use poll and survey results to improve your brand’s content strategy.

Improve user engagement by giving users a platform to use their voice.

Gather high-quality leads by adding flexible lead forms into your survey or poll..

Increase conversions by using data to personalize and target content.

How to use surveys & polls

Survey gathering customer feedback with rating and response options

Gather vital feedback.

Collect responses from your audience via surveys and polls, gathering insights that empower you to improve your products and services.

Market research survey with audience segmentation questions

Do market research.

Use a survey or poll to run your own research. You’ll learn about your audience’s needs, motivations, and behaviors to help shape up segments.

Reaction poll allowing users to express opinions with a slider

Get opinions and reactions.

Polls and surveys are conversation-starters. Allow people to react, express opinions on news, events, and subjects.

Survey competition entry form with lead generation fields

Host competitions.

Give people the chance to enter a competition or raffle by filling in a survey or poll. Follow up with personalized emails, whether they win or not.

Make surveys and polls that help grow your business

Build without code, embed anywhere

With our simple visual builder, anyone on your team can create a survey or poll in minutes. Embed them into any CMS or site-builder, as easily as adding a YouTube video.

Riddle visual builder for creating surveys and polls with embed code

Design flexibly to suit your goals

With varied and engaging question types, branching logic and multimedia tools, you can design surveys and polls to meet any need. Give users different ways to interact through ranking, sliders, and more.

Survey with ranking sliders and varied interactive question types

Customize to your own brand styling

All our surveys and polls are white-labeled. Change colors, fonts, and styles — and customize further with our CSS editor. Design branded templates to publish again and again.

What our clients say

Riddle helps our Children's interactive team to quickly create engaging content that provide compelling data insights about our audience.

We were looking for ways to increase engagement with our audience and we decided to work with Riddle. Our content team love Riddle and our quizzes are getting 35% more page views and 40% more time on site after the first month.