Make a survey or poll

Give your audience a voice with surveys and polls

Create surveys and polls for your audience to express their opinions and give you valuable insights.

Why make a survey or poll?

• Collect first-party data and insights to understand your users and create segments
• Get useful feedback to work out how to improve customer satisfaction
• Use poll and survey results to improve your brand’s content strategy
• Improve user engagement by giving users a platform to use their voice
• Gather high-quality leads by adding flexible lead forms into your survey or poll
• Increase conversions by using data to personalize and target content

How to use surveys and polls

Gather feedback

Get feedback from your customers and visitors from surveys and polls. You’ll gather insights that will help you improve your products and services.

Do market research

Use a survey or poll to run your own research. You’ll learn about your audience’s needs, motivations, and behaviors to help shape up segments.

Get opinions and reactions

Polls and surveys are real conversation-starters. Give people the chance to react and express their opinions about topical news, events, and subjects.

Host competitions

Give people the chance to enter a competition or raffle by filling in a survey or a poll. Follow up with personalized emails, whether they win or not.

Make surveys and polls that help grow your business

Build without code, embed anywhere

With our simple visual builder, anyone on your team can create a survey or poll in minutes. Embed them into any CMS or site-builder, as easily as adding a YouTube video.

Design flexibly to suit your goals

With varied and engaging question types, branching logic and multimedia tools, you can design surveys and polls to meet any need. Give users different ways to interact through ranking, sliders, and more.

Customize to your own brand styling

All our surveys and polls are white-labeled. Change colors, fonts, and styles — and customize further with our CSS editor. Design branded templates to publish again and again.

Top tips for surveys and polls

Keep questions short and snappy, of no more than 10 to 15 words. Get more handy tips like these in our guide.

Embed anywhere. Connect to 5,000+ tools.

Add Riddle content into any CMS or site-builder, and connect to a huge range of marketing tools.

GDPR/CCPA compliant

Riddle meets global privacy protection requirements, keeping your customers’ personal data safe and secure.

Want to learn more with surveys and polls?

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