Why do agencies use Riddle's quiz creator?

Hey - we get it.

Life as an agency is constant balancing act - keeping your clients happy with tight resources.

That why we created Riddle - to deliver beautiful interactive content with our online quiz creator for your campaigns in minutes. No coding or expensive experts needed.

  • Add quiz making and lead generation to your agency's superpowers.
  • Wow your clients - create a quiz that engages fans, gather emails and leads online, and kickstart a social conversation.
  • 100% white-labelled - collaborate as a team to quickly create 14 types of client-branded quizzes, polls, and other juicy interactive content.

EdenFrost Communication's clients love quizzes

Amsterdam's tourist board turned to EdenFrost for help crafting a clever, original campaign to get tourists excited about exploring outside the crowded city center.

The solution?

This charming, quirky "Which Amsterdam neighbourhood are you?" personality test - encouraging visitors to explore areas like De Plantage and the NDSM Wharf.

Make 14 different quiz types - polls, personality tests, and more

Riddle's quiz maker is super intuitive. Any member of your team can make a quiz, list, or surveys in just minutes.

Our polls are even quicker - deliver client-ready content in five minutes or less.

Every client campaign is different. Craft custom content to meet campaign objectives with 14 different quiz types:

Test knowledge (trivia quizzes)

  • Quiz
  • - classic quiz with right/wrong questions
  • Auto-quiz - shuffle/display from up to 10,000 uqestion
  • Order it
  • - arrange cards in correct order
  • Tap and find
  • - touch to find correct answer inside images
User discovery:
  • Personality test
  • Interactive story (with conditional/branching logic)
Ask the audience:
  • Polls
  • Ranked poll
  • Reaction poll
  • Surveys
  • Ranked list
Easy, rapid content:
  • Social story
  • Listicle
Email/contest marketing campaigns:
  • All our quiz types support lead generation for your marketing funnel.
  • Or, skip the quiz - and create a standalone lead generation/contest entry form

Pink Squid got quiz-creative for Nando's

London creative gurus at Pink Squid had a difficult brief.

The fast-growing global restaurant chain Nando's wanted a social, fun way to get 18-24 year olds excited about joining their team.

Pink Squid got together to make a quiz called What kind of Nandoca are you?" personality test.

Their agency used our quiz creator to design with custom CSS and upload Nando's corporate font so their quiz matched Nando's branding:

Convenient, campaign-based pricing

No long-term contracts or pesky sign up fees.

Riddle's pricing is an intuitive as our online quiz creator - and designed for agencies.

  • Sign up for just a month for a short client campaign.
  • Or, subscribe longer-term to support all of your clients.

Quiz making without limits.

Avoid worrying about extra costs for traffic or emails.

All our test maker plans include unlimited quizzes, leads, and quiz starts/completes.

Upworthy client-branded quizzes draw the love

Social publisher Upworthy has made a great name for themselves - sharing inspiring and challenging content for their millions of followers.

They turn to Riddle's quiz maker whenever they create a quiz - like this "What action should you take to support gun control" quiz (with branching logic) and this 100% client-branded "What motivates you to be sweet and kind?" personality test:

Collect emails and quiz data for your clients

Go beyond engagement with quizzes.

Collect leads online - both emails and user responses, then send them automatically to the client's marketing software.

Qualify and segment each lead by their answers - for personalized follow up and conversions.

Connect with your clients' marketing software - no coding required

Avoid data headaches. Riddle's quiz maker seamlessly syncs with over 1400 marketing tools. from Salesforce to Marketo and MailChimp.

Power your clients' marketing funnel with quizzes.

Send all quiz leads and responses to your clients with our Zapier app.

Display in-quiz video and banner ads

Quizzes are excellent marketing opportunities for your clients' campaigns:

  • Leverage our 'custom in-quiz iFrame' - quickly embed your client's video ads, sign up pages, or any other content as an iFrame.
  • You can also place banner ads below your quiz - and refresh your client's surrounding page ads after each question.
  • With 6-8 questions a quiz, that amounts to over a 600-800% lift in ad inventory and monetization.

Minute Media powers movie launches through quizzes

See how Minute Media wows their clients with in-quiz video ads around upcoming movie launches on their site 90min.com.

Quizzes excel at capturing (and holding) the attention of today's fickle audience.

On average, quiz takers spend 3-5 minutes answering questions.

After the last question, they're now emotionally invested - and keen to see their results.

Inserting a movie trailer, contextually linked to the quiz topic, builds on - not interrupts - this enthusiasm.

The result? Outstanding excellent video views and completion rates - AND word of mouth buzz as users share their results on social networks.

See this in action with their quiz around the box office smash Ready Player One (towards bottom of the page):

Auto-direct quiz takers to different landing pages - based on quiz results

Show visitors unique call to action buttons or send them to different landing pages, depending on how their answers.

Present customized offers or content personalized to the user's interests and results with our quiz landing pages or call to action buttons .

For example - imagine you created a "What's your dream vacation?" quiz for your tourism client. At the end of the quiz, you could:

  • Use our quiz result landing pages to automatically direct visitors to yourclientsite.com/citybreak or yourclientsite.com/beachgetaways.
  • Show 'call to action' buttons with custom offers - 'Save $50 off your next citybreak' or 'Get sandy - Mexico trips from $199'.

Add ad pixels to optimize your clients' quiz traffic

We support Google Tag Manager so you can place your favorite conversion pixels to track quiz starts, completes, leads and more.

Drive paid traffic to your quiz, then optimize traffic sources based on which provided the most leads.

Raven Creative and Price Waterhouse Coopers

Content agency Raven Creative are big fans of our online quiz creator's unrivalled flexibility.

Seeing the standard quiz layout didn't meet PWC's need, Raven made a series of one question quizzes to add bite-sized interactivity to PWC's in-depth report educating senior executives about cognitive bias:

Create a quiz as a team

Winning and keeping clients is a team effort. It should be the same each time you create a quiz for their campaigns.

Riddle's test maker is infinitely scalable with three levels of access.

Create teams around campaigns or clients, then invite agency contributors and client stakeholders. Quickly collaborate, get sign-off, and publish quizzes, polls, and other interactive content.

Vanson Bourne quizzed around Christmas

Market research agency Vanson Bourne are brilliant at making complex data intuitive and relevant.

In addition to supporting their other clients' work, they also used Riddle's quiz maker to create this "Christmas Percents" quiz to entertain and educate their clients around the holidays:

One-click reports for your clients

Avoid time-consuming report buidling as you update your clients.

Swap the painful copy/paste for Riddle's one-click report feature.

Create a beautiful PDF report you can send to your clients, including quiz starts, completes, leads, and more.

Have a question about making a quiz for client campaigns?

We're big quiz geeks here at Riddle - and take especial pride in being fast (REALLY fast) with customer support.

Drop us a message via support chat or hello@riddle.com - you'll see everyone from our CEO Boris on down competing to respond to your question.