Life for nonprofits sure can be tricky.
You're passionate about your cause - the challenge is getting the word out in an increasingly crowded media landscape.
That's a big reason we designed Riddle - to help nonprofits as diverse as Oxfam, the BBC, and Amnesty International rapidly (and cost-effectively) create quizzes and other interactive content.
Worldwide anti-poverty charity Oxfam uses quizzes to turn passive web visitors into active participants.
Check out their "How much do you know where your food comes from?" quiz - 100% white-labelled, and complete with "sign this petition" call to action button to turn interest into action.
We love helping out nonprofits.
Let's look an example:
Many non-profits and educators try our quiz maker out for a month or two, then switch to our annual option later. We're nice and flexible that way.
Just let us know by support chat which plan you'd like - we'll create a discount code for you to use during the purchase process.
The WWF is a legendary conservation organization, with a global remit. They've turned to interactive content like quizzes and polls to build enthusiasm among their audience across multiple languages. We're big fans of their "How well do you know the oceans?" quiz:
We're biased of course - but think our quiz creator can help a lot:
The British Broadcasting Corporation has been a long-time partner with Riddle. Their teams constantly create interactive content for their programming - including CBBC, Sport, and News - to boost time on site and social sharing.
Check out this reaction poll on BBC Three (bottom of page)- getting 50,000 votes from their 18-34 audience around the controversial idea of giving non-smokers more vacation time:
"Riddle helps our Children's interactive team to quickly create engaging content that provide compelling data insights about our audience." - Derek Harvie, Executive Producer (CBeebies and CBBC)
The world-famous Tate museums make art come alive with Riddleâ€™s interactive quizzes.
Take a look at this "Which art superhero are you?" from Tate Kids - they feature an entire section - built around Riddle quizzes and interactive content:
We totally get it.
Life as a nonprofit or NGO means you're always stretched. Stretched for time, resources, and funds - it makes it super difficult to help spread the word about your cause.
But... we've got good news.
You can use Riddle's quiz maker as your own flexible interactive marketing kit.
With 15 different content types, you can quickly create a quiz or whatever you need - no expensive agencies or developers required.
Right/wrong answers (trivia quizzes)
Ask your audience
Collect emails / run contests
We keep the pricing of our quiz creator flexible and transparent for nonprofits.
Create as much as you like. All our plans feature:
Quizzes are almost irresistible. Check out these key stats:
The Energy Saving Trust is dedicated to helping people save energy in the face of the global climate emergency.
They are big fans of turning to interactive content to make policy more 'real'. They will often create a quiz for campaigns like this "Climate emergency: what do you know?" example.
Don't just take our word for it. AdWeek knows that "quizzes are the most shared content".
Integrated social sharing means you get to get your quiz takers to spread the word for your cause.
People love sharing interesting or compelling quiz results - youâ€™ll get more people to inspire and educate about your nonprofit's mission.
Our quiz maker features built-in social sharing for:
Connect our quiz maker with over 1,500 marketing software tools - including MailChimp, Blue State Digital, SalesForce, and more.
Museums are big fans of Riddle's quiz creator for cost-effective engagement. The Royal Academy put on a masterclass with their "Which abstract expressionist are you?" quiz.
And we loved how the British Academy made their "Tool or Rock" quiz about ancient artifacts come alive with Riddle's YouTube integration:
A quiz is just step one of the process. You've captured your audience's attention and shown them their results.
Our online quiz creator lets nonprofits and NGOs continue the conversation. You can show each quiz taker additional content or direct them to a landing page - contextually targeted around their quiz results:
Just give us a shout - we all love to help out.
It's part of our Riddle culture; everyone from our CEO on down will race to be the first to respond to your question.
From quiz ideas to best practices about collecting donor information, let us know via our site's support chat or email (firstname.lastname@example.org).
Riddle’s online quiz maker is used by hundreds of nonprofit organizations around the world - including Oxfam, Greenpeace, WWF, Plan International, Tate Modern, Amnesty International, World Animal Protection, and the BBC.
See 23 of our favorite quiz examples - including the best non-profit quizzes and other interactive content.
Non-profit organizations leverage quizzes and other interactive content around two major goals - engaging and educating, or collecting data through lead generation.
Online quizzes are powerful educational tools. Quick to make and fun to take, non-profits can create online quizzes that challenge their audience’s knowledge (“How much do you REALLY know about climate change?”). Each question can feature images, videos, or audio - as well as showing the correct answer explanations, such as “Actually, aviation only accounts for 2.5% of all CO2 emissions.” Add in a question timer or leaderboard, and you have a super-engaging quiz that both educates - and entertains.
And non-profits can go beyond quizzes with traditional right or wrong questions. Personality tests are excellent for assessment (e.g. “How large is your CO2 footprint?”), while online polls and surveys can get the audience involved and voting (e.g. “Was COP26 a success or failure?”).
Finally, every online quiz, poll, or other format is a chance to grow your nonprofit's email list. You can insert a voluntary email collection or lead generation form into any quiz. Gather the emails and other info from potential donors or volunteers, then send them to your donor email or marketing software (such as Constant Contact or MailChimp).
Online quizzes and polls, combined with an email collection form, are a powerful tool for non-profit organizations. The quiz or poll attracts people’s attention and gets them clicking and interacting, while learning more about your nonprofit’s mission.
Adding an optional in-quiz lead generation form turns their enthusiasm into action (e.g. “Volunteer now!” or “Contribute to our famine relief appeal”). As part of your quiz marketing funnel, the details of new donors or volunteers are seamlessly sent to your email marketing software (including MailChimp, Sendinblue, and Constant Contact), so you can automatically email personalized follow-up messages to keep them motivated and involved.