FAQ

Collect emails and leads

We’ve made it easy to connect Riddle to send quiz data to any email or marketing software on the planet (check out our more in-depth explanation).

Native integrations:

  • MailChimp
  • ActiveCampaign
  • AWeber
  • Google Documents
  • DropBox
  • (Stay tuned – we’ll be adding lots more)

Zapier (all plans):

You can also easily sync your quiz data from our online quiz maker to any software (from Klaviyo and Shopify to Salesforce and 1000’s more), using our free Zapier app – no coding required. (Learn more)

Webhook (all plans):

You can also skip the intermediate step of using Zapier, and use our webhook to send all your quiz data directly to any marketing tool or database.

If you have a bit of coding knowledge, you can adapt our sample webhook code in about 20-30 minutes.

Video overview of Riddle’s quiz lead generation tools

Here’s a video overview of our quiz maker’s lead generation form builder – but give us a shout if you have any questions at hello@riddle.com.

We’ve made it easy to connect Riddle’s quiz maker to any email or marketing software on the planet (check out our more in-depth explanation).

Plus, we’re a GDPR-compliant quiz maker. For example, we’re a 100% EU-based company and don’t add cookies or trackers to collect personal data from your audience.

We designed Riddle’s online quiz maker to send all of your customers’ data directly to you, without touching our servers.

Native integrations:

  • MailChimp
  • AWeber
  • Google Documents
  • Blue State Digital
  • ActiveCampaign

Coming soon to Riddle:

  • Constant Contact
  • Klaviyo
  • Shopify
  • Convertkit
  • HubSpot
  • Salesforce
  • Get Response
  • InfusionSoft

Zapier:

You can also easily connect Riddle to any software (from Constant Contact to Salesforce and 1000’s more) using our free Zapier app – no coding required. (Learn more)

Webhook:

Don’t want to use Zapier? You can also use our free webhook with any of our plans

You can adapt our sample webhook code to connect your quiz with your favorite marketing tools.

Added bonus? The webhook is an especially good tool if you’re worried about collecting leads while complying with GDPR. It’s a direct connection from Riddle to your database. Your customers’ quiz responses and personal information will be added seamlessly.

Any questions?

And of course, any questions about connecting your email marketing tools with your quiz?

Just ask us on support – you’ll get our founders Boris or Mike or the rest of our team, in under two minutes.

Boom – that’s fast!

We’ve designed Riddle’s online quiz maker to make it easy to collect emails from your quiz takers. 

And the best part? No coding is required – it’s super easy to get started.

Collect emails step

Let’s dive into the nitty-gritty:

  • Create or edit an online quiz, personality test, or any of Riddle’s 15 types of interactive formats
  • Go to the ‘Collect emails’ step
  • Create your form
  • Drag/drop the fields for each user to complete (name, email, etc.)
  • Connect it to your email marketing tools such as ActiveCampaign, MailChimp, Google Sheets, and many more.
Collect emails with Riddle's lead generation tools

Collect emails – best practices

Some key points about using quiz lead generation to collect emails:

  • We recommend making lead forms optional.
    • Mandatory forms just encourage people to give fake details so they can proceed to their results.
  • Instead, give a compelling reason for each user to give their information – beyond seeing results.
    • We’ve seen successful examples such as ‘Sign up for a free 15 minute Skype consultation of your results’ or ‘Enter your details to get 25% off your first three months’.
  • The fewer fields, the better – we’ve found 3-5 fields work best. With each field, you will see a drop in people filling it out. Typing on smartphones in particular  can be a pain, so only ask for the most important information you need.

Lead generation overview and video walkthrough

Now that’s a very brief overview of how to collect emails.

For more information – check out our blog post about using quiz lead generation with Riddle.

(Random factoid: A good quiz with a good call to action should get 35-45% opt-in rates.

The best forms offer a good incentive for the users like ‘Free 15 minute online consultation’ or ‘Win two tickets to X’.

Any questions about creating a quiz to collect emails?

We’re big (huge!) quiz and customer support geeks, so please ask us on support chat – either here in our help center or inside Riddle’s online quiz creator.

And you won’t get an annoying bot response.

Nope, you’ll hear from everyone from our CEO Boris on down – in two minutes or less.

We all drop everything to answer questions from our quiz maker community.

Create quizzes with Riddle

We make it easy to search and add images, videos, audio clips, animated gifs, and even Twitter posts.

Why add images or videos?

Pictures are powerful – adding high quality images to quizzes generate 56% better quiz completion rates.

Using video, audio, and GIFs is even better.

And we give you 11 different ways to search, browse, and add the perfect multimedia to your quiz – no coding required.

Curious about audio? Check out how the NFL’s San Francisco 49ers engaged their audience – with a clever use of audio clips of their top players.

What about video? We love this Premier League goal scoring example from the BBC (scroll down a bit) – video makes an abstract real to life.

In our media selector, simply click on one of the available media options and just search for whatever you need without ever leaving the site.

Video: Adding multimedia to your Riddle quiz

What types of images, audio, and video does Riddle support?

We currently support:

  1. Google:  The Amazon of Riddle’s image options, Google will show you a never-ending stream of pictures around any subject. You can also just paste in the URL of any Google Image into the search box.
  2. PexelsWe love these guys – they provide thousands of top quality, copyright and royalty-free images that are completely free to be use.
  3. Facebook: The 800lb gorilla among social networks, Facebook makes it easy to connect and use images from any account or page you manage.
  4. Giphy: Ah, Giphy – home of most of the millions of animated clips we all see online these days. They tend to be more humorous than serious – and used wisely, can provide a jolt of energy to your quiz experience.
  5. Audio: Easily upload your own audio clips – along with a background image. Great for ‘name that song’ or ‘who said that’ questions – and of course teachers and language instructors.
  6. YouTube: You can’t go wrong searching on YouTube. With something like 82 million videos, it’s a near-certainty that YouTube has a clip that’s perfect for your needs. (Heck, even if 40 million are of the internet-devouring cat variety, that’s still one heck of a lot of options!)
  7. Vimeo: A great alternative to YouTube – embed any Vimeo video. Set start/end points, auto-play, loop, and more.
  8. Videos (MP4): Want to avoid YouTube? You can also add your video files to Riddle directly – for a much cleaner interface, autoplay, plus no YouTube branding.
  9. YouTube: You can’t go wrong searching on YouTube. With something like 82 million videos, it’s a near-certainty that YouTube has a clip that’s perfect for your needs. (Heck, even if 40 million are of the internet-devouring cat variety, that’s still one heck of a lot of options!)
  10. Twitter: Embed any the URL of any public tweet from any account – a great way to tap into the Twitter zeitgeist and make your quiz super contemporary.
  11. Upload: You can always kick it old school – and go for the classic option of uploading your own images or animated GIFs. This is a good choice if you have your own subscription to a stock photo library like Shutterstock or iStockphoto.

Improving quiz loading times

We’ve added some great features to automatically keep your quizzes loading quickly – no matter how many pictures, video clips, or GIFs you use.

Automatic image compression: we automatically compress all images uploaded to Riddle by 80%, to make your quiz faster to load. No Photoshop needed.

  • Best practices: we recommend you use these suggested image file sizes.
  • (Compression only helps so much if you use a 10MB image – that’s a big 2MB even after compression. Using a 200KB file = just 40KB.)

Auto-convert GIFs to streaming videos: GIFs are super popular – and great for engagement. But they’re big files – and they’re slow to load, especially if you’re using several in a single Riddle.

  • Now we automatically convert any animated GIFs you upload (or use from Giphy) to MP4 videos (max file size: 7MB).
  • No loss of quality, and much faster experience, especially for mobile users on slower connections.

Lazy loading images: Our developers are always looking for clever ways to speed things up. Before, your users would need to wait until all your quiz questions and images loaded.

  • For a typical 10 question quiz, with a main image and 4 answer images – that’s 50 images; a hefty load if you’re on a slower 3G connection.
  • Lazy loading speeds this up – we load just two questions so your audience can start their quiz. We then ‘load as they go’ – loading 2-3 questions ahead of their progress. Neat, right?

Videos are incredibly engaging – and Riddle makes it easy to add YouTube, Vimeo, or MP4 video clips into any type of Riddle.

Let’s cover YouTube here – but you can dive in to look at Vimeo and our MP4 video upload options.

(Unless you’ve been hiding under a rock for the past 15 years, you’ll know that YouTube is the largest video streaming service online – with 500 hours of videos uploaded every minute!)

Adding YouTube videos to your quiz

  • In the media selector, choose ‘YouTube’.
    • Type in your search terms
    • Or paste in the YouTube video’s URL

Even better – you can set the video’s start and end points, instead of playing the entire video.

  • Show video controls – hides the control bar and minimize YouTube branding in your clip
  • Set start point – play the video, then click to set the precise start point
  • Set end point – click to set the end point
  • Suggested use cases:
    • Play 5-10 seconds of a movie, song, or sports clip.
    • Set the end point – then ask ‘What happens next?’

Autoplay YouTube video clips

Videos work best when they automatically start – instead of making users click on each YouTube video in your quiz.

You can do that with with just a click on any main question or answer explanation image.

Youtube video autoplay

Please note – YouTube auto-start does not work in these cases:

  • Title card – browsers don’t support auto-play for content that the user has not engaged with. Visitors to your site need to click ‘start’ to enter the quiz – before auto-play videos will work.
  • Question answers – we’ve turned auto-play off here, because it would be distracting to your audience to have 3-4 YouTube video answers all auto-play at once. 

Example quiz with YouTube videos

Want to see how YouTube videos can make your quiz ‘pop’ on the screen?

Check out this example we created around some 80’s one hit wonders… we bet these songs will be stuck in your head after you take it!


Absolutely – we designed Riddle’s online quiz maker so you could easily create quizzes that 100% match your site’s branding.

With our PRO and TEAM plans, you can hide all Riddle branding – as well as upload your own logo.

Are you creating content for different clients? Agencies love Riddle – you can upload a different logo for each quiz.

Check our blog post “Which white label plan is right for you?” – to learn more about these two plans.

Yes, yes, a thousand times yes… we’re big (huge!) fans of letting you customize your Riddle quiz to your site.

All our plans let you adjust the quiz colors, pick from 40 fonts, edit backgrounds and more – 60 customization options in all.

Want near-total creative control?

You upload your own custom fonts plus use our CSS Editor (as part of our Team plan) to change the look of almost any visual element of a Riddle.

From changing the button styling, borders, alignment to text display and making your logo bigger, the sky’s the limit.

Don’t know CSS? We can help get you with the CSS changes you need – it’s all part of the Team plan package

Absolutely – as part of our Team plan, you can use your own font to seamlessly blend your quiz to your site.

You can use any font from:

  • Adobe TypeKit
  • Google Fonts
  • Fonts.com
  • Fontdeck
  • Or, upload your own

We created this nifty blog post to show how.

Hosting your own font

We know many brands have their own bespoke font.

Need to add your own font directly? It’s super easy:

  • Select ‘custom’ from the main font menu
  • Then choose ‘custom’ from font provider
  • You can add the URL where you are hosting your font.
  • Add the font name in the ‘font override’ section

Or you can ask us on support chat – we’ll embed your .woff or .woff2 file on our server, and give you the URL that you can use.

You can easily convert any font file to a .woff format – we’re big fans of Cloud Convert’s free tools.

Why use your own font in a quiz?

Riddle quizzes are easy to embed in any website or CMS – from WordPress to Squarespace and Wix.

Quizzes perform best for your users when they match your site’s look and feel – blending seamlessly into the experience, instead of feeling like a third-party widget awkwardly embedded on your page.

Custom fonts plus CSS – a perfect combination

You can also take this to the next level – using our CSS editor.

Also part of our Team plan, the CSS editor lets you remove borders, adjust colors, change hover states, and even change the layout of your quiz or other interactive content.

Partners like Red Bull, CNN, and the BBC leverage these tools to all of their Riddle content looks and feels 100% like their own content.

Live quiz examples – using custom fonts

You can explore some of our favorite live quizzes from our partners – using both CSS and their own custom fonts. Check out the examples from Choice Hotels, the BBC, and Grubhub in particular.

Getting started

We designed Riddle as an easy-to-use, quick t- create online quiz maker and marketing platform. You can build and embed your own quizzes, polls, and other groovy interactive social content – no coding required.

  • Engage your audience – people that click on quizzes stay longer on your site.
  • Grow your traffic – quizzes are the most shared content online. Period.
  • Get more leads – add a lead form, collect email addresses, and send to any software system.
  • Convert more customers – automatically segment leads and send personalized follow up marketing emails based on each user’s quiz responses.

That’s just the start… Have any questions? Give us a shout at hello@riddle.com – or use our support chat.

We’re big customer service geeks at Riddle – and everyone, from CEO on down, race each other to answer questions first.

Absolutely! Unlike (cough, cough) mobile phone companies, we’re big believers in flexibility.

You can cancel our monthly plans at any time.

Our annual plans include a hefty discount (up to 33%) in return for you paying in advance for the year. You of course can cancel any time – but we can’t give refunds on any unused months.

How can I cancel my Riddle subscription?

It’s super simple:

  1. In the top right menu, click ‘account’ > ‘subscription’.

2. Then click on ‘View your subscription portal’:

3. Next – select ‘Subscription’:

4. And finally – choose either our ‘pause’ or ‘cancel’ options:

  • Pause: Take a temporary three-month break from your Riddle subscription. Your subscription will auto-restart at the end of this period.
  • Cancel: Your subscription is deactivated until you turn it back on.

Why choose pause instead of cancel?

We designed our ‘pause’ option for businesses that might not need Riddle for short periods.

You will lock in your pricing – even if we raise prices down the road. For example, some of our earliest subscribers from 2014 are still on our $3 a month plan.

What happens when I don’t have an active Riddle subscription?

Here are some more details:

  • The good news – quizzes that you created and embedded on your website will always (always!) stay live.
  • Yup, that’s correct – no matter if you cancel your subscription, we’re big believers that your content always belongs to you.

However, to stay a healthy business, we do need to limit the free usage of Riddle a bit.

If you decide to pause or cancel, some of our premium features will disappear including:

  • Our Riddle logo will appear below your quiz content – and any custom logo you uploaded will not be shown.
  • We might show a small text box saying “Quiz Maker powered by Riddle” (or something similar) below your quiz.
  • If you used our CSS editor, any custom CSS you entered will be revert back to our standard look and feel.
  • Lead forms won’t be shown – our lead collection options only work during the free trial or as an active subscriber.
  • Access to the stats and to the edit mode of your Riddles will be disabled.

Fear not – that may look like a long list – but the important thing is that your quiz will always be live for your audience to enjoy.

And hey – you can always renew your subscription at any time for full access.

Absolutely – Riddle’s online quiz creator is super WordPress-friendly.

You can use our plug-in here – no coding required:

If you would rather not use our plugin, you can paste our embed code on your WordPress.org site. Learn how to use our embed code with the Classic WordPress Editor, the Gutenberg Editor or page builders like Elementor or Visual Composer in this help article.

To use our Plug-in, follow these steps:

  1. Download and install our free WordPress plug-in.
  2. Make an online quiz on Riddle 
  3. Grab the shortcode generated by the Riddle Quiz Maker WordPress Plugin and add that to a page or post.

Here’s a handy video overview showing how to get started with our quiz maker plug-in:

One note: This is designed for folks using a self-hosted WordPress.org site.

Are you using a free WordPress.com account? Alas, WordPress.com won’t allow any iFrames (like Riddle’s quizzes) to be embedded on your site.

Want to subscribe or upgrade to Riddle’s online quiz creator? It’s easy – and remember, you just pick the plan with the features you need.

Every one of our plans features unlimited usage – with no caps or limits on how many quizzes you create, leads you collect, or people take your quiz.

  1. Log in, then click on the ‘…’ menu in the top right corner
  2. Select ‘upgrade now’ and choose your new plan.
  3. Payment: we accept all major credit cards, direct debit, PayPal.
Upgrade Riddle quiz maker account

Annual or monthly plans – what’s the difference?

Like most SaaS software services, we provide a ‘pay by month’ or a ‘pay in advance’ annual option.

  • Our monthly plans are very flexible – you can cancel at any time.
  • Our annual plans include a 27-35% discount – but you’ll pay for 12 months at the start of your subscription.

We often recommend to customers that they start with our monthly option for a few months, then switch to our annual plan once they’re happy that Riddle is providing great value.

This lets you lock in the nice discount once you’re absolutely comfortable that Riddle’s engagement tools have become a key part of your quiz marketing funnel.

Video: How to upgrade your Riddle account

Check out this handy three minute overview of the upgrade process with Riddle’s online quiz maker.

Which Riddle plan you should get?

If you’re not quite sure which of our plans would be best meet your needs, you can check out this overview of the differences between our plans.

Or you can always ask us on support chat – we’re super fast at responding, and happy to help talk through the various options.

(And that’s not just an empty promise*. Our whole team at Riddle helps with support – you’ll talk to everyone from our CEO Boris Pfeiffer on down.)

*We should mention that we have a monthly beer competition around this – the person who helps the most customers wins tasty beers for the next 30 days. 🙂

Great question – while our BASIC and PRO plans are single user, our multi-user TEAM plan was designed so multiple people could collaborate and create quizzes together.

Teams – video overview

Key features: Multi-user Team plan

  • Add unlimited numbers of teams – by client or by department – ‘editorial’, ‘marketing’, etc. Your team includes 10 free users – and each additional user is $19 a month.
  • Individual log-ins – everyone gets their own log-in, and can collaborate and create quizzes together.
  • Different access levels – control editing and publishing with three levels of permissions – admins, editors, and authors. Everyone can create, but only approved people can actually publish content.
  • Team style templates – keep branding consistent. Save your own combinations of your custom fonts, CSS, and other styling. Apply with just a click – saving time and keeping your quizzes brand-consistent.

Is there a limit to the number of teams?

Nope – create away. 🙂

We’ve seen people set up teams by function – editorial, marketing, etc.

Our multi-user Teams feature is great for agencies working with clients – you can set up a completely separate team workspace for each client. Your internal team can view all teams – but each client will be limited to their own workspace.

Invite the right people to each project – and let their creativity run wild.

How many people can I invite?

Our standard Team license includes 10 team users. For extra licenses, it’s $19 a month for each additional seat. 

How to add a new team to your account?

  1. Simply click on the top right menu
  2. Then ‘teams’
  3. Name your team, then invite your colleagues (you can see the details about the admin/editor/author access levels here)

*****

Video transcript

(We’re a fully accessible quiz maker – so we like to add these video transcripts to our blog, to help folks who are using screen readers and the like.)

Hi there, my name’s Mike and I’m one of the co-founders over here at Riddle.

Thank you very much for taking a look at Riddle quiz maker. I’m going to give you a quick overview of our team and our multi-user features.

If you have a large organization or if you’re working as an agency across a number of different clients, you can have different teams set up for each workspace or each department.

Just pop over here into our team’s section and you can create a team and each team. Now this is just my demo team, but it could be marketing or sales or client.

Once you create a team and then you’ll invite members by email and each member can have a different level of access. And again, this is really good for different responsibilities.

Administrators are super users. They can set templates, invite people, things like that.

Editors can use the teams and create unlimited content, but they can’t change the structure.

And then authors are great for clients.  Authors can create or edit content, but they can never push publish or push changes live; they’ll need to get an editor or an admin to take a look at it.

And then the other cool thing about our team feature is that you have a team style template.

I’m going to quickly create a quiz here, but when you are a team administrator, you can pop over to our team styles and you can set and save each template. This is brand A, and then every time you make a change, maybe you’ll change the footer to obviously hide Riddle and maybe I’ll change the color to this lovely pink. And then, click save this and this is all saved going forward.

Once you have gone through all of these changes, maybe you’ve gone down to our custom fonts.

And maybe you upload your own font, or want the font to be a Google Font, and maybe you want to change some success as well, once you are all set, you just click save and this is forever usable going forward.

So those are our custom team styles, templates and our team features.

Any questions about that? If you want a quick walkthrough or need additional information, just use our support chat down here and you’ll find that myself, my co-founder, Boris, our entire team actually race each other to respond.

There’s a monthly beer competition involved for the person who answers the most tickets. So we like helping.

So any questions? Just let us know. Thanks again. And Happy Riddling.

Right – so the best way to get people to see your Riddles is to embed them on your site then share them.

But you can also just share the URL with your audience directly – via email or however… you can get this in the ‘Publish’ step: www.riddle.com/showcase/######/quiz (the name and numbers will change slightly based on your specific quiz).

But we highly recommend your quiz embedding on your site… no matter how your quiz is discovered and shared (User A posts on FB, User B sees and shares on Pinterest, and so on) – all of the viral traffic keeps coming back to your site. Otherwise, by posting the riddle.com URL, everyone comes back to us.

Here’s an overview of five options how to share your Riddle quiz:
https://www.riddle.com/blog/embed-online-quizzes-site/

Welcome to Riddle! Watch our quick five minute video introduction to our online quiz maker – from our co-founder Mike.

You’ll learn how to:

And best of all? No coding required.

9 top tricks to becoming a quiz master

Creating a quiz is easy – but there are some tips and tricks that will help your quiz stand out.

Watch our co-founder Mike as he shares the nine top secrets that makes quizzes succeed. You’ll learn how to craft a killer title, choose the right number of questions, and write quiz results that get shared.

All of these tips will boost how many people start your quiz, fill in the lead form, and then share the results with their friends on Facebook, Twitter, and other platforms.

23 of our favorite quizzes – live examples

Want to see how our global partners like the BBC, Red Bull, and CNN use Riddle’s quiz maker?

Check out these 23 live example quizzes – learn from these quiz masters and apply these best practices when you create your own quiz!

Additional quiz maker resources

If you’re wanting to dive deep into quiz marketing after our video introduction, we recommend you check out our free e-book “Quizmaster”.

You can download your free copy here – it’s full of our in-depth best practices behind building your next personality test, quiz, or other interactive content.

Our cofounders Mike and Boris have over 20 years of combined quiz marketing experience – and wrote this to help new quiz marketers get up and running.

Do you have any questions about our video introduction?

If you have any questions, just ask us on support chat – we’re big customer service geeks, and race each other to answer first.

(Don’t believe us? We’re averaging 1 minute 47 seconds response time – we like being fast!)

You can also check out our ‘Start here’ section in our help center – 4 easy steps to create a quiz, add a form to collect emails, then publish on your site.

Absolutely – we offer a moneyback guarantee. Try our quiz maker risk-free for up to 30 days.

quiz maker moneyback guarantee

Our free 14 day trial is full featured:

  • All quiz maker features
  • All lead generation options
  • No caps or limits on quizzes, quiz takers, or leads

If you do decide to upgrade, you then have another month to decide if Riddle is what you’re looking for.

Any questions? Get answers in two minutes flat.

And we’re here to help! Our entire team races each other on customer support, from our CEO Boris on down.

Average response time? Under two minutes – boom!

We’re pretty confident in our quiz maker – used by folks like the BBC, CNN, and Shopify.

How to use our moneyback guarantee

And hey – no worries at all.

If Riddle does not completely meet your needs, just drop us a note via support chat or at hello@riddle.com.

We stand by our moneyback guarantee, and will happily refund your money straightaway – no questions asked.

At Riddle, we like keeping things nice and flexible – easy sign up with no pesky set up or admin fees, plus you cancel at any time.

This carries over to our payment options:

  • Credit card – Visa, Mastercard, American Express
  • PayPal
  • Direct debit – all 32 EU/EEA countries + Switzerland, UK, and (coming soon) the USA

You’ll receive an invoice every month – and you can also add an extra billing contact (if you’d like them to automatically receive a copy).

Want to be invoiced?

Sure, we’d be happy to invoice you – however issuing/sending invoices involve bank fees and a lot more manual effort on our part. 

We’re a lean team and our business model is built on automatic payments via credit cards/PayPal/direct debit – so we have to add an extra cost to cover the costs. 

We only do these for our annual Team plans.

We add a $100/£100/€100 cost to each payment to cover these extra steps. (Our data shows that each invoice renewal requires an average of 5.7 emails from us to various finance departments – before payment is issued.)

Our payment terms are net 30 – we’ll need to add a $100/€100/£100 late charge for payments received more than 30 days after the invoice date.

For the invoice – we’d just need you to send us:

  • your billing address
  • finance contact name and email
  • Plus any internal PO# you’d like us to add

We’d then send you the invoice – as well as a copy directly to the finance contact. Payment is Net30.

Yes, all of our quiz maker plans renew automatically for the period you selected when you made the initial purchase.

(For example, if you bought a Pro monthly subscription, it will renew every month. If you subscribe to our annual plan, it will resubscribe you for the next year.)

If you do not wish to auto-renew, no problem at all.

Control your auto-renew settings

You cancel the renewal at any time by clicking on Account > Subscription > Select ‘more’ under subscription – then ‘View Payment Details’ > click on ‘billed every month/year’ and select a cancellation option.

Or you can always ask us about your cancellation or renewal options via support chat – we’re lightning-fast at responding to customer questions.

Pricing

Absolutely! Unlike (cough, cough) mobile phone companies, we’re big believers in flexibility.

You can cancel our monthly plans at any time.

Our annual plans include a hefty discount (up to 33%) in return for you paying in advance for the year. You of course can cancel any time – but we can’t give refunds on any unused months.

How can I cancel my Riddle subscription?

It’s super simple:

  1. In the top right menu, click ‘account’ > ‘subscription’.

2. Then click on ‘View your subscription portal’:

3. Next – select ‘Subscription’:

4. And finally – choose either our ‘pause’ or ‘cancel’ options:

  • Pause: Take a temporary three-month break from your Riddle subscription. Your subscription will auto-restart at the end of this period.
  • Cancel: Your subscription is deactivated until you turn it back on.

Why choose pause instead of cancel?

We designed our ‘pause’ option for businesses that might not need Riddle for short periods.

You will lock in your pricing – even if we raise prices down the road. For example, some of our earliest subscribers from 2014 are still on our $3 a month plan.

What happens when I don’t have an active Riddle subscription?

Here are some more details:

  • The good news – quizzes that you created and embedded on your website will always (always!) stay live.
  • Yup, that’s correct – no matter if you cancel your subscription, we’re big believers that your content always belongs to you.

However, to stay a healthy business, we do need to limit the free usage of Riddle a bit.

If you decide to pause or cancel, some of our premium features will disappear including:

  • Our Riddle logo will appear below your quiz content – and any custom logo you uploaded will not be shown.
  • We might show a small text box saying “Quiz Maker powered by Riddle” (or something similar) below your quiz.
  • If you used our CSS editor, any custom CSS you entered will be revert back to our standard look and feel.
  • Lead forms won’t be shown – our lead collection options only work during the free trial or as an active subscriber.
  • Access to the stats and to the edit mode of your Riddles will be disabled.

Fear not – that may look like a long list – but the important thing is that your quiz will always be live for your audience to enjoy.

And hey – you can always renew your subscription at any time for full access.

Or do you cut corners by outsourcing support and relying on online help resources?

Absolutely. Everyone at Riddle (from our CEO Boris on down) helps with customer support through our support chat.

(We also regularly run free webinars and onboarding/quiz best practices sessions – to make sure you’re getting the most out of your Riddle quiz maker subscription.)

And we all race each other to respond first. That means you’ll get an answer fast – lightning-fast (our response time is under two minutes).

To be honest, that might also be due to our monthly competition – the person who assists the most customers wins free beer. Our team is mostly German – so we love beer!

But seriously, put us to the test.

Ask us anything – we can help with technical questions, give you feedback on your quiz, or tips on how to improve your quiz marketing strategy.

The bottom line? We’re big customer support geeks – and love to help out.

We totally get it.

Using an online quiz maker can sound ‘too good to be true’.

But Riddle has grown by leaps and bounds since we launched way back in 2014.

Everyone from small start-ups (like The Hair Fuel) to big brands and publishers like the BBC, Red Bull, and Shopify use Riddle to collect leads or engage their audiences.

Any questions? Just ask us on support chat – we respond in under two minutes.

You’ll probably chat with our cofounders Boris and Mike – who race our devs to be first to respond. They’d be happy to provide more information around successful quiz marketing with Riddle

We get asked this a lot. Isn’t it frustrating to sign up for an online tool, only to find they have low monthly limits on how much you can use it?

At Riddle, we do things differently.

All our plans are completely unlimited – without monthly limits:

  • Unlimited content – make as many quizzes, polls, and other content as you want.
  • Unlimited quiz visitors – we don’t limit how people can see or take your quizzes.
  • Unlimited leads & data – collect any number of leads and quiz responses.

Basic, Pro, or Team – every Riddle plan is 100% unlimited. Just pick the quiz maker plan with the features you need.

The only caveat? We include a ‘fair use’ limit of 10 million views a month. That’s more than enough for 98.7% of our users – and supports our low-cost pricing model.

We’re also flexible – in case your quiz unexpectedly goes mega-viral.

Don’t worry – we won’t charge you for the first month of heavy traffic. But after that, we’ll need to pass on our increased server costs – it’s just $125 for every additional 10 million views.

And we don’t ever spring surprises – our team will always chat with you first.

No surprise, but we think the answer is a flat-out YES, no matter your marketing objectives.

Want to create a quiz to collect leads?

Riddle’s quizzes get 35-45% opt-in rates (20X better than typical email collection tools).

Heck, our partners regularly do better than that. Take leadership coach Merilyn Beretta, for example – she gets a phenomenal 68% opt-in rate with her ‘WoW Archetype personality test.

Need to engage your audience so they stay longer? Adweek knows online quizzes and personality tests are some of the most popular and most shared online content.

Or, make any article a compelling interactive experience with a poll, survey, or list.

Our reaction polls take under a minute to make – you’ll see 20-25% of all page visitors will click and vote. Not bad for just 60 seconds’ work, right?

Great question. We designed Riddle to scale from a single user or small teams, all the up to large brands, agencies, and publishers.

And it’s risk-free.

You can start with our 14-day free trial, which is completely unlocked and includes all our features. Plus, you won’t need to add a credit card – so you’ll never risk being charged if you forget to cancel.

Once you subscribe, you also get our 30-day moneyback guarantee – whatever the reason, no questions asked.

And finally, we don’t believe in long-term contracts or upfront setup fees. We’re so sure your team or clients will love Riddle that we make it easy to cancel.

Our customers find that Riddle quizzes and other content quickly prove their value, building their own internal buzz.

Most customers start using our quiz maker for one project. But once other people see Riddle’s content in action, they start pushing to use it across their departments and brands.

The good news? Our licenses are very flexible. Riddle’s Basic and Pro allow use on unlimited sites that you own or operate. Riddle Team is a global license – and can be used on client sites as well.

You’ll also get the metrics and tools to prove to your stakeholders how valuable Riddle can  be:

  • Lead generation notifications – send your sales team email alerts for new leads to convert to customers.
  • Time on site – measure how long your users engage with each quiz, poll, or other formats.
  • Detailed quiz analytics – track everything, from quiz responses to how many people start, finish, and share your quiz.
  • Account-wide statistics – compare your teams’ progress across date ranges.

True, there are some dodgy quiz makers out there – who use cookies or trackers to collect data from their customers’ quizzes.

But we’re not one of them.

Riddle never (ever!) collects or sells your quiz data. We don’t add cookies or trackers that collect your quiz takers’ information.

That’s why privacy-conscious companies like the BBC and CNN use our software with total confidence.

Plus, we’re a fully GDPR-compliant online quiz creator. We also comply fully with California’s CCPA, Canada’s PIPEDA, and other global data privacy regulations.

Riddle is 100% EU-based, with all servers in Germany and Luxembourg.

Any personal data from your quizzes can go directly to your marketing software without touching the Riddle servers. Or, if you like, you can choose our GDPR-safe ‘Save to Riddle’ option so that you can download this as a CSV file from our servers.

But any questions? Just ask us on support chat – we can provide additional clarification and a copy of our Data Processing Agreement (available in English and German).

Heck yes.

We’ve designed Riddle as the easy-to-use quiz maker that everyone can use – no coding required.

There’s no training or tech skills required – and you can create a quiz in just minutes.

  • Flexible scoring and results
  • Add images, GIFs, and audio or video clips <LINK>
  • 100% white-labeled – customize colors and branding to match your site

Embedding your Riddle quiz on your site is super simple. (It’s as easy as embedding a YouTube video.)

  1. Go to the ‘Publish’ step in your riddle.
  2. Copy the embed code.
  3. Paste the code directly on any page on your website or blog.

Here’s a quick blog post we whipped up covering the various options:https://www.riddle.com/blog/embed-online-quizzes-site/

Absolutely – we offer a moneyback guarantee. Try our quiz maker risk-free for up to 30 days.

quiz maker moneyback guarantee

Our free 14 day trial is full featured:

  • All quiz maker features
  • All lead generation options
  • No caps or limits on quizzes, quiz takers, or leads

If you do decide to upgrade, you then have another month to decide if Riddle is what you’re looking for.

Any questions? Get answers in two minutes flat.

And we’re here to help! Our entire team races each other on customer support, from our CEO Boris on down.

Average response time? Under two minutes – boom!

We’re pretty confident in our quiz maker – used by folks like the BBC, CNN, and Shopify.

How to use our moneyback guarantee

And hey – no worries at all.

If Riddle does not completely meet your needs, just drop us a note via support chat or at hello@riddle.com.

We stand by our moneyback guarantee, and will happily refund your money straightaway – no questions asked.

At Riddle, we like keeping things nice and flexible – easy sign up with no pesky set up or admin fees, plus you cancel at any time.

This carries over to our payment options:

  • Credit card – Visa, Mastercard, American Express
  • PayPal
  • Direct debit – all 32 EU/EEA countries + Switzerland, UK, and (coming soon) the USA

You’ll receive an invoice every month – and you can also add an extra billing contact (if you’d like them to automatically receive a copy).

Want to be invoiced?

Sure, we’d be happy to invoice you – however issuing/sending invoices involve bank fees and a lot more manual effort on our part. 

We’re a lean team and our business model is built on automatic payments via credit cards/PayPal/direct debit – so we have to add an extra cost to cover the costs. 

We only do these for our annual Team plans.

We add a $100/£100/€100 cost to each payment to cover these extra steps. (Our data shows that each invoice renewal requires an average of 5.7 emails from us to various finance departments – before payment is issued.)

Our payment terms are net 30 – we’ll need to add a $100/€100/£100 late charge for payments received more than 30 days after the invoice date.

For the invoice – we’d just need you to send us:

  • your billing address
  • finance contact name and email
  • Plus any internal PO# you’d like us to add

We’d then send you the invoice – as well as a copy directly to the finance contact. Payment is Net30.