Getting started

Welcome to Riddle! Watch our quick five minute video introduction to our online quiz maker – from our co-founder Mike.

You’ll learn how to:

And best of all? No coding required.

9 top tricks to becoming a quiz master

Creating a quiz is easy – but there are some tips and tricks that will help your quiz stand out.

Watch our co-founder Mike as he shares the nine top secrets that makes quizzes succeed. You’ll learn how to craft a killer title, choose the right number of questions, and write quiz results that get shared.

All of these tips will boost how many people start your quiz, fill in the lead form, and then share the results with their friends on Facebook, Twitter, and other platforms.

23 of our favorite quizzes – live examples

Want to see how our global partners like the BBC, Red Bull, and CNN use Riddle’s quiz maker?

Check out these 23 live example quizzes – learn from these quiz masters and apply these best practices when you create your own quiz!

Additional quiz maker resources

If you’re wanting to dive deep into quiz marketing after our video introduction, we recommend you check out our free e-book “Quizmaster”.

You can download your free copy here – it’s full of our in-depth best practices behind building your next personality test, quiz, or other interactive content.

Our cofounders Mike and Boris have over 20 years of combined quiz marketing experience – and wrote this to help new quiz marketers get up and running.

Do you have any questions about our video introduction?

If you have any questions, just ask us on support chat – we’re big customer service geeks, and race each other to answer first.

(Don’t believe us? We’re averaging 1 minute 47 seconds response time – we like being fast!)

You can also check out our ‘Start here’ section in our help center – 4 easy steps to create a quiz, add a form to collect emails, then publish on your site.

Absolutely – Riddle’s online quiz creator is super WordPress-friendly.

You can use our plug-in here – no coding required:

Or you can paste our embed code on your WordPress.org site:

  1. Download and install our free WordPress plug-in.
  2. Make an online quiz on Riddle 
  3. Copy & paste your quiz embed code into the text editor.
    • (The plug-in is really just a short cut – so you can paste in the short code for your Riddle.)
    • You can accomplish the same functionality using our standard embed codes though, following these steps:
      • On the publish screen in Riddle, copy the standard embed code. 
      • In WordPress, switch from the visual to the text editor and paste the code where you want to see the riddle. 
      • That will put your riddle into the post or page. 

Here’s a handy video overview showing how to get started with our quiz maker plug-in:

One note: This is designed for folks using a self-hosted WordPress.org site.

Are you using a free WordPress.com account? Alas, WordPress.com won’t allow any iFrames (like Riddle’s quizzes) to be embedded on your site.

Great question – while our BASIC and PRO plans are single user, our multi-user TEAM plan was designed so multiple people could collaborate and create quizzes together.

Teams – video overview

Key features: Multi-user Team plan

  • Add unlimited numbers of teams – by client or by department – ‘editorial’, ‘marketing’, etc. Your team includes 10 free users – and each additional user is $19 a month.
  • Individual log-ins – everyone gets their own log-in, and can collaborate and create quizzes together.
  • Different access levels – control editing and publishing with three levels of permissions – admins, editors, and authors. Everyone can create, but only approved people can actually publish content.
  • Team style templates – keep branding consistent. Save your own combinations of your custom fonts, CSS, and other styling. Apply with just a click – saving time and keeping your quizzes brand-consistent.

Is there a limit to the number of teams?

Nope – create away. 🙂

We’ve seen people set up teams by function – editorial, marketing, etc.

Our multi-user Teams feature is great for agencies working with clients – you can set up a completely separate team workspace for each client. Your internal team can view all teams – but each client will be limited to their own workspace.

Invite the right people to each project – and let their creativity run wild.

How many people can I invite?

Our standard Team license includes 10 team users. For extra licenses, it’s $19 a month for each additional seat. 

How to add a new team to your account?

  1. Simply click on the top right menu
  2. Then ‘teams’
  3. Name your team, then invite your colleagues (you can see the details about the admin/editor/author access levels here)


Video transcript

(We’re a fully accessible quiz maker – so we like to add these video transcripts to our blog, to help folks who are using screen readers and the like.)

Hi there, my name’s Mike and I’m one of the co-founders over here at Riddle.

Thank you very much for taking a look at Riddle quiz maker. I’m going to give you a quick overview of our team and our multi-user features.

If you have a large organization or if you’re working as an agency across a number of different clients, you can have different teams set up for each workspace or each department.

Just pop over here into our team’s section and you can create a team and each team. Now this is just my demo team, but it could be marketing or sales or client.

Once you create a team and then you’ll invite members by email and each member can have a different level of access. And again, this is really good for different responsibilities.

Administrators are super users. They can set templates, invite people, things like that.

Editors can use the teams and create unlimited content, but they can’t change the structure.

And then authors are great for clients.  Authors can create or edit content, but they can never push publish or push changes live; they’ll need to get an editor or an admin to take a look at it.

And then the other cool thing about our team feature is that you have a team style template.

I’m going to quickly create a quiz here, but when you are a team administrator, you can pop over to our team styles and you can set and save each template. This is brand A, and then every time you make a change, maybe you’ll change the footer to obviously hide Riddle and maybe I’ll change the color to this lovely pink. And then, click save this and this is all saved going forward.

Once you have gone through all of these changes, maybe you’ve gone down to our custom fonts.

And maybe you upload your own font, or want the font to be a Google Font, and maybe you want to change some success as well, once you are all set, you just click save and this is forever usable going forward.

So those are our custom team styles, templates and our team features.

Any questions about that? If you want a quick walkthrough or need additional information, just use our support chat down here and you’ll find that myself, my co-founder, Boris, our entire team actually race each other to respond.

There’s a monthly beer competition involved for the person who answers the most tickets. So we like helping.

So any questions? Just let us know. Thanks again. And Happy Riddling.

Right – so the best way to get people to see your Riddles is to embed them on your site then share them.

But you can also just share the URL with your audience directly – via email or however… you can get this in the ‘Publish’ step: www.riddle.com/showcase/######/quiz (the name and numbers will change slightly based on your specific quiz).

But we highly recommend your quiz embedding on your site… That way, however it is discovered and shared (User A posts on FB, User B sees and shares on Pinterest, and so on) – all of the viral traffic keeps coming back to your site. Otherwise, by posting the riddle.com URL, everyone comes back to us.

Here’s an overview of five options how to share your Riddle quiz:

Hope that helps but just let us know if we can assist further.

Absolutely – we offer a moneyback guarantee. Try our quiz maker risk-free for up to 30 days.

quiz maker moneyback guarantee

Our free 14 day trial is full featured:

  • All quiz maker features
  • All lead generation options
  • No caps or limits on quizzes, quiz takers, or leads

If you do decide to upgrade, you then have another month to decide if Riddle is what you’re looking for.

Any questions? Get answers in two minutes flat.

And we’re here to help! Our entire team races each other on customer support, from our CEO Boris on down.

Average response time? Under two minutes – boom!

We’re pretty confident in our quiz maker – used by folks like the BBC, CNN, and Shopify.

How to use our moneyback guarantee

And hey – no worries at all.

If Riddle does not completely meet your needs, just drop us a note via support chat or at hello@riddle.com.

We stand by our moneyback guarantee, and will happily refund your money straightaway – no questions asked.

Our 14 day trial period gives you full access to every Riddle feature.

We don’t believe in limiting what (and how) you use our quiz maker tools. 

Nope – you’ll have full access, so you can decide which features would best suit your needs. (Check out this handy guide about choosing the right plan for your requirements.)

After the trial, any quizzes that you have created and embed on your site will always stay live.

You’ll just lose the ability to edit your Riddle, view stats, or download any leads.

But your content itself will always be available for your audience – we don’t think it’s good karma to delete quizzes post-trial.

(One note – if you use our white label features to hide our branding or add your own, this will revert on your embedded Riddles at the end of your trial period to show our lovely Riddle logo.) 🙂

Absolutely! Unlike (cough, cough) mobile phone companies, we’re big believers in flexibility.

You can cancel our monthly plans at any time.

Our annual plans include a hefty discount (up to 33%) in return for you paying in advance for the year. You of course can cancel any time – but we can’t give refunds on any unused months.

How can I cancel my Riddle subscription?

It’s super simple:

  1. In the top right menu, click ‘account’ > ‘subscription’.
  2. Click ‘View payment details’.
  3. Click the arrow next to your plan.
  4. Then click ‘cancel’.

Here are some more details:

  • The good news – quizzes that you created and embedded on your website will always (always!) stay live.
  • Yup, that’s correct – no matter if you cancel your subscription, we’re big believers that your content always belongs to you.

However, to stay a healthy business, we do need to limit the free usage of Riddle a bit.

If you decide to not subscribe, some of our premium features will disappear including:

  • Our Riddle logo will appear below your quiz content – and any custom logo you uploaded will not be shown.
  • We might show a small text box saying “Quiz Maker powered by Riddle” (or something similar) below your quiz.
  • If you used our CSS editor, any custom CSS you entered will be revert back to our standard look and feel.
  • Lead forms won’t be shown – our lead collection options only work during the free trial or as an active subscriber.
  • Access to the stats and to the edit mode of your Riddles will be disabled.

Fear not – that may look like a long list – but the important thing is that your quiz will always be live for your audience to enjoy.

And hey – you can always renew your subscription at any time for full access.

Yes, all of our quiz maker plans renew automatically for the period you selected when you made the initial purchase.

(For example, if you bought a Pro monthly subscription, it will renew every month. If you subscribe to our annual plan, it will resubscribe you for the next year.)

If you do not wish to auto-renew, no problem at all.

Control your auto-renew settings

You cancel the renewal at any time by clicking on Account > Subscription > Select ‘more’ under subscription – then ‘View Payment Details’ > click on ‘billed every month/year’ and select a cancellation option.

Or you can always ask us about your cancellation or renewal options via support chat – we’re lightning-fast at responding to customer questions.

At Riddle, we like keeping things nice and flexible – easy sign up with no pesky set up or admin fees, plus you cancel at any time.

This carries over to our payment options:

  • Credit card – Visa, Mastercard, American Express
  • PayPal
  • Direct debit – all 32 EU/EEA countries + Switzerland, UK, and (coming soon) the USA

You’ll receive an invoice every month – and you can also add an extra billing contact (if you’d like them to automatically receive a copy).

Want to be invoiced?

Sure, we’d be happy to invoice you – however issuing/sending invoices involve bank fees and a lot more manual effort on our part. 

We’re a lean team and our business model is built on automatic payments via credit cards/PayPal/direct debit – so we have to add an extra cost to cover the costs. 

We only do these for our annual Team plans.

We add a $100/£100/€100 cost to each payment to cover these extra steps. (Our data shows that each invoice renewal requires an average of 5.7 emails from us to various finance departments – before payment is issued.)

Our payment terms are net 30 – we’ll need to add a $100/€100/£100 late charge for payments received more than 30 days after the invoice date.

For the invoice – we’d just need you to send us:

  • your billing address
  • finance contact name and email
  • Plus any internal PO# you’d like us to add

We’d then send you the invoice – as well as a copy directly to the finance contact. Payment is Net30.

We’re pretty proud of our ‘unlimited’ pricing model – all of our plans (Basic, Pro, and Team) include:

  • Unlimited quizzes – create as many riddles as you like.
  • Unlimited leads – collect as many emails and quiz responses as you want.
  • Unlimited views – no caps on how many people take, share, and enjoy your quizzes, polls, or surveys

Seriously – the only small print is that we have a limit of 10 million (yup, that’s ten million) views per month.

That’s a LOT of traffic; only 0.23% of our customers ever get close.

And we know anyone can have a surprise viral hit – so the first time around, we’ll just contact you and give you a heads up.

And the next time, we’d just ask you to help cover our server costs for all that traffic – at $125 for each additional group of 10 million views.

Need a custom contract, data processing agreement, or storage solution?

But no matter how generous our plans, we know that brands or publishers can have their own special requirements.

We’re always happy to help – just ask us on chat (we’re fast – really fast – to respond; you’ll most often get our cofounders Mike or Boris).

You might need us to create a custom plan for you if you require:

  • Custom contract – We’ve been around since 2014, and our standard agreement has been used ‘as is’ by many of the biggest brands on the planet. We’re happy to look at minor changes – but for anything major, we’ll need to get our lawyers involved.
  • Special data storage – Riddle is a fully GDPR-compliant quiz maker. All our data is stored on our own EU-based servers (no cloud-based storage) in Germany and Luxembourg. However, if you need something unique – please talk to us about our custom data solutions.
  • Custom data processing agreement (DPA) – Just like our contract, our standard DPA works for almost every company. Needs to use your company’s DPA or require substantial changes to ours? We’ll need to get our own legal folks involved.

Custom plan pricing

We hope our standard plans will meet your needs.

Just talk to us if you need a more tailored solution – we’ve a proven track record of adapting to our clients’ requirements.

Our custom enterprise plans start at $2,500 a month.

The back story?

We’re a lean team at Riddle.

Our team is almost entirely engineers, and our business model is based around automated purchasing and billing.

This lets us stay laser-focused on adding more and more features to our quiz maker – with super-competitive pricing.

As a first step, just ask us on support chat – we look forward to chatting with you!

Collect emails and leads

We’ve made it easy to connect Riddle’s quiz maker to any email or marketing software on the planet (check out our more in-depth explanation).

Native integrations:

  • MailChimp
  • AWeber
  • Google Documents
  • Blue State Digital
  • ActiveCampaign

Coming soon to Riddle:

  • Constant Contact*
  • Convert Kit*
  • HubSpot*
  • Salesforce
  • Get Response*
  • InfusionSoft*


You can also easily connect Riddle to any software (from Constant Contact to Salesforce and 1000’s more) using our free Zapier app – no coding required. (Learn more)

Don’t want to use Zapier? You can also use our free webhook – with just a bit of coding skills, you can easily modify our sample code to connect to any database.

And of course, any questions about quizzes or quiz marketing?

Just ask us on support – you’ll get our founders Boris or Mike or the rest of our team, in under two minutes. Boom – that’s fast!

We’ve designed Riddle to make it easy for you to collect emails from interested quiz takers. 

Here’s how:

  • Create or edit a quiz
  • Go to the ‘Collect leads’ step
  • Create your form
  • Drag/drop the fields for each user to complete (name, email, etc.)
  • Connect it to your email marketing tool, Google Doc, or other system

Some key points:

  • We recommend making lead forms optional.
  • Mandatory forms just encourage people to give fake details so they can proceed to their results.
  • Instead, give a compelling reason for each user to give their information – beyond seeing results.
  • We’ve seen successful examples such as ‘Sign up for a free 15 minute Skype consultation of your results’ or ‘Enter your details to get 25% off your first three months’.
  • The fewer fields, the better – we’ve found 3-5 fields work best. With each field, you will see a drop in people filling it out. Typing on smartphones in particular  can be a pain, so only ask for the most important information you need.

Now that’s a very brief overview. For more information – check out our blog post about using quiz lead generation with Riddle.

(Random factoid: 8-10% is a good form completion rate. But we’ve seen upwards of 35% – especially with a good incentive for the users like ‘Free 15 minute online consultation’ or ‘Win two tickets to X’.)

We’ve made it easy to connect Riddle to any email or marketing software on the planet (check out our more in-depth explanation).

Native integrations:

  • MailChimp
  • AWeber
  • Google Documents
  • DropBox
  • (Stay tuned – we’ll be adding lots more)


You can also easily connect Riddle to any software (from Constant Contact to Salesforce and 1000’s more) using our free Zapier app – no coding required. (Learn more)


Here’s a video overview of our quiz maker’s lead generation form builder – but give us a shout if you have any questions at hello@riddle.com.

Lead generation with Riddle's quiz maker

Create quizzes with Riddle

Absolutely – as part of our Team plan, you can use your own font to seamlessly blend your quiz to your site.

You can use any font from:

  • Adobe TypeKit
  • Google Fonts
  • Fonts.com
  • Fontdeck
  • Or, upload your own

We created this nifty blog post to show how.

Hosting your own font

We know many brands have their own bespoke font.

Need to add your own font directly? It’s super easy:

  • Select ‘custom’ from the main font menu
  • Then choose ‘custom’ from font provider
  • You can add the URL where you are hosting your font.
  • Add the font name in the ‘font override’ section

Or you can ask us on support chat – we’ll embed your .woff or .woff2 file on our server, and give you the URL that you can use.

You can easily convert any font file to a .woff format – we’re big fans of Cloud Convert’s free tools.

Why use your own font in a quiz?

Riddle quizzes are easy to embed in any website or CMS – from WordPress to Squarespace and Wix.

Quizzes perform best for your users when they match your site’s look and feel – blending seamlessly into the experience, instead of feeling like a third-party widget awkwardly embedded on your page.

Custom fonts plus CSS – a perfect combination

You can also take this to the next level – using our CSS editor.

Also part of our Team plan, the CSS editor lets you remove borders, adjust colors, change hover states, and even change the layout of your quiz or other interactive content.

Partners like Red Bull, CNN, and the BBC leverage these tools to all of their Riddle content looks and feels 100% like their own content.

Live quiz examples – using custom fonts

You can explore some of our favorite live quizzes from our partners – using both CSS and their own custom fonts. Check out the examples from Choice Hotels, the BBC, and Grubhub in particular.

Yes, yes, a thousand times yes… we’re big (huge!) fans of letting you customize your Riddle quiz to your site.

All our plans let you adjust the quiz colors, pick from 40 fonts, edit backgrounds and more – 60 customization options in all.

Want near-total creative control?

You upload your own custom fonts plus use our CSS Editor (as part of our Team plan) to change the look of almost any visual element of a Riddle.

From changing the button styling, borders, alignment to text display and making your logo bigger, the sky’s the limit.

Don’t know CSS? We can help get you with the CSS changes you need – it’s all part of the Team plan package

We make it easy to search and add images, videos, audio clips, animated gifs, and even Twitter posts.

Why add images or videos?

Pictures are powerful – adding high quality images to quizzes generate 56% better quiz completion rates.

Using video, audio, and GIFs is even better.

And we give you 11 different ways to search, browse, and add the perfect multimedia to your quiz – no coding required.

Curious about audio? Check out how the NFL’s San Francisco 49ers engaged their audience – with a clever use of audio clips of their top players.

What about video? We love this Premier League goal scoring example from the BBC (scroll down a bit) – video makes an abstract real to life.

In our media selector, simply click on one of the available media options and just search for whatever you need without ever leaving the site.

Video: Adding multimedia to your Riddle quiz

What types of images, audio, and video does Riddle support?

We currently support:

  1. Google:  The Amazon of Riddle’s image options, Google will show you a never-ending stream of pictures around any subject. You can also just paste in the URL of any Google Image into the search box.
  2. PexelsWe love these guys – they provide thousands of top quality, copyright and royalty-free images that are completely free to be use.
  3. Facebook: The 800lb gorilla among social networks, Facebook makes it easy to connect and use images from any account or page you manage.
  4. Giphy: Ah, Giphy – home of most of the millions of animated clips we all see online these days. They tend to be more humorous than serious – and used wisely, can provide a jolt of energy to your quiz experience.
  5. Audio: Easily upload your own audio clips – along with a background image. Great for ‘name that song’ or ‘who said that’ questions – and of course teachers and language instructors.
  6. YouTube: You can’t go wrong searching on YouTube. With something like 82 million videos, it’s a near-certainty that YouTube has a clip that’s perfect for your needs. (Heck, even if 40 million are of the internet-devouring cat variety, that’s still one heck of a lot of options!)
  7. Vimeo: A great alternative to YouTube – embed any Vimeo video. Set start/end points, auto-play, loop, and more.
  8. Videos (MP4): Want to avoid YouTube? You can also add your video files to Riddle directly – for a much cleaner interface, autoplay, plus no YouTube branding.
  9. YouTube: You can’t go wrong searching on YouTube. With something like 82 million videos, it’s a near-certainty that YouTube has a clip that’s perfect for your needs. (Heck, even if 40 million are of the internet-devouring cat variety, that’s still one heck of a lot of options!)
  10. Twitter: Embed any the URL of any public tweet from any account – a great way to tap into the Twitter zeitgeist and make your quiz super contemporary.
  11. Upload: You can always kick it old school – and go for the classic option of uploading your own images or animated GIFs. This is a good choice if you have your own subscription to a stock photo library like Shutterstock or iStockphoto.

Improving quiz loading times

We’ve added some great features to automatically keep your quizzes loading quickly – no matter how many pictures, video clips, or GIFs you use.

Automatic image compression: we automatically compress all images uploaded to Riddle by 80%, to make your quiz faster to load. No Photoshop needed.

  • Best practices: we recommend you use these suggested image file sizes.
  • (Compression only helps so much if you use a 10MB image – that’s a big 2MB even after compression. Using a 200KB file = just 40KB.)

Auto-convert GIFs to streaming videos: GIFs are super popular – and great for engagement. But they’re big files – and they’re slow to load, especially if you’re using several in a single Riddle.

  • Now we automatically convert any animated GIFs you upload (or use from Giphy) to MP4 videos (max file size: 7MB).
  • No loss of quality, and much faster experience, especially for mobile users on slower connections.

Lazy loading images: Our developers are always looking for clever ways to speed things up. Before, your users would need to wait until all your quiz questions and images loaded.

  • For a typical 10 question quiz, with a main image and 4 answer images – that’s 50 images; a hefty load if you’re on a slower 3G connection.
  • Lazy loading speeds this up – we load just two questions so your audience can start their quiz. We then ‘load as they go’ – loading 2-3 questions ahead of their progress. Neat, right?

Videos are incredibly engaging – and Riddle makes it easy to add YouTube, Vimeo, or MP4 video clips into any type of Riddle.

Let’s cover YouTube here – but you can dive in to look at Vimeo and our MP4 video upload options.

(Unless you’ve been hiding under a rock for the past 15 years, you’ll know that YouTube is the largest video streaming service online – with 500 hours of videos uploaded every minute!)

Adding YouTube videos to your quiz

  • In the media selector, choose ‘YouTube’.
    • Type in your search terms
    • Or paste in the YouTube video’s URL

Even better – you can set the video’s start and end points, instead of playing the entire video.

  • Show video controls – hides the control bar and minimize YouTube branding in your clip
  • Set start point – play the video, then click to set the precise start point
  • Set end point – click to set the end point
  • Suggested use cases:
    • Play 5-10 seconds of a movie, song, or sports clip.
    • Set the end point – then ask ‘What happens next?’

Autoplay YouTube video clips

Videos work best when they automatically start – instead of making users click on each YouTube video in your quiz.

You can do that with with just a click on any main question or answer explanation image.

Youtube video autoplay

Please note – YouTube auto-start does not work in these cases:

  • Title card – browsers don’t support auto-play for content that the user has not engaged with. Visitors to your site need to click ‘start’ to enter the quiz – before auto-play videos will work.
  • Question answers – we’ve turned auto-play off here, because it would be distracting to your audience to have 3-4 YouTube video answers all auto-play at once. 

Example quiz with YouTube videos

Want to see how YouTube videos can make your quiz ‘pop’ on the screen?

Check out this example we created around some 80’s one hit wonders… we bet these songs will be stuck in your head after you take it!

Absolutely – we designed Riddle so you could easily create quizzes that 100% match your site’s branding.

With our PRO and ENTERPRISE plans, you can hide all Riddle branding – as well as upload your own logo.

Are you creating content for different clients? Agencies love Riddle – you can upload a different logo for each quiz.

Check our blog post “Which white label plan is right for you?” – to learn more about these two plans.