Quizzes are a tried-and-true technique to engage your audience and generate leads for your company's growth.
We make it simple to make your own Instagram quiz, so that your quiz takers can share it with Instagram's 1 billion users worldwide.
Just a short note before we get started... Keep in mind that the term "quiz" can refer to a wide variety of interactive content types.
We, like other quiz marketers, use the term "quiz" to refer to any type of interactive content that involves asking your audience questions.
Riddle's online quiz creator supports 15 types of quizzes and polls including:
What is the best way to create your own Instagram quiz?
In just a few minutes, you can create and share a Instagram quiz. Our quiz maker is simple to use - no tech or coding skills needed.
(Here's our fast 'getting started with Riddle' guide, along with our best practises and ideas for creating a fantastic WhatsApp quiz.)
Unfortunately, Instagram doesn't let any quiz creator (yet) to directly integrate their questions on their social network. We continually keep asking them to add this feature - fingers/toes crossed!
However, you can make your own Instagram quiz on Riddle - then share it with your audience:
We're big fans about using #2 - it keeps all of the viral social traffic coming back to your site as your quiz is discovered and shared.
If you only provide the Riddle.com URL for your quiz - everyone will come back to take your quiz on Riddle, and not engage further with your site.
Want to learn more? We put together a handy blog post about the best ways to share your quiz.
Here's an useful flow chart that illustrates the customer experience for your Instagram quiz, from starting the quiz through the optional lead generation form and seeing their results.
We include standard social sharing messages into every quiz you create ("I received a score/result on 'quiz title' - take the quiz!" - but, you can easily make your own:
You can use these variables to make your own results message personalized for each quiz taker's results.
In our San Francisco quiz, for example, you would get something like "Sweet, I got "You're hella a local" on this "San Francisco: The Locals' Challenge" quiz."
At Riddle, we're big quiz fans - so much so that our cofounders authored a book called "QuizMaster: Growth Hacking Your Marketing Through Quizzes and Personality Tests."
To save you a step, we've assembled a list of some of our best recommendations and best practises here:
We go over everything from the best number of questions (6-10) to the optimal range of result types (3-5), and loads more.
But for now, let's focus on how to increase the number of times your Instagram quiz is shared.
All of these quizzes excel at engaging their audience - these publishers will often share these quizzes on their Instagram pages.
Here are some real-life examples (plus 23 more of our favourite WhatsApp quizzes):
We can assist you with everything from developing quizzes to increasing your social media shares on Instagram, Facebook, Twitter, and other social networks.
Our team has a combined 35+ years of quiz marketing experience - plus we all compete to be the first to respond to customer inquiries on our support chat.
So go ahead and ask by email (email@example.com) or using our support chat - we'd love to hear from you!