A wavy line with a gradient form blue to purple A leaderboard of top scores for a sports triva quiz A contest entry form for collecting name and email A cover page for a sports trivia quiz with an image of fencing and a Start button
Interface showing a Sports Trivia Riddle being created

Trusted by thousands of brands

Manchester
BBC
Oxfam
CNN
Greenpeace
LinkedIn
ChicagoBulls
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The rundown: Riddle in 4 steps

Riddle makes it easy to  create interactive content like  personality quizzes quizzes polls & surveys score predictors leaderboards , and more.

Embed Riddles on  your website or app,  or run them on your Riddle landing page.

Make content in seconds with our  AI engine and  work collaboratively with your team members.

Add forms to your Riddles and collect email addresses.  Combine form data with Riddle responses and results to create meaningful first-party data.

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Earn money.

Use your own display ads and sponsored content on your content to increase ad demand & inventory.

Built from the ground up with privacy in mind.

No cookies or trackers. 100% GDPR/CCPA compliant.

No limits. No additional costs.

No need to worry over your Riddle views, interactions, or data collection.*

Extensive customization.

Match your brand’s style. Reuse your style with Palettes and Presets.

Accessible data through robust APIs.

Create content, embed content, and retrieve stats through APIs.

*All Riddle plans include a limit for concurrent users on your content. Our metrics show 98.4% of Riddle customers never come close to these high limits – only the largest global brands and publishers.

Massively improve your SEO through higher time on site.

Increase time-on-site, a critical ranking factor for Google, by more than 2 minutes by adding a Riddle to a page.

Increase revenue by running your own ads.

Expand your video & display ad portfolio with Riddle's comprehensive ad server integration capabilities.

Improve opt-in rates for forms embedded in Riddles.

30-50% of those who interact with Riddles fill out native lead forms.

Design to match your specs.

Build exactly what you need in terms of styling or features. Dive deeper with full CSS support (Business & Enterprise plan only).

8 / 12
Who was the leagues' first-ever MVP?
  • Scottie Kerr 26% 262
  • Michael Russell 50% 500
  • Jerry Williams 30% 298
  • Ron Bush 4% 40
Correct
8 / 12
Who was the leagues' first-ever MVP?
  • Scottie Kerr 26% 262
  • Michael Russell 50% 500
  • Jerry Williams 30% 300
  • Ron Bush 4% 40
Correct
8 / 12
Who was the league's first-ever MVP?
  • Scottie Kerr 26% 262
  • Michael Russell 50% 500
  • Jerry Williams 30% 300
  • Ron Bush 4% 40
Correct
  • How’s Riddle’s support?

    We have lightning-fast support.

    We’re proud of our 2.1 minute average response time.

    Why should I use Riddle and not something else?

    Riddle delivers scalable, enterprise-grade content tools for publishers and sports brands.

    Our pricing is fixed, regardless of your content's success. This means no limits, no surprises. Unlike others, we won't force you to upgrade if your content takes off. Riddle powers 2+ billion questions & million software leads every year.

    Will Riddle embeds look good on any screen?

    We’re mobile first.

    Riddles look great on any device - desktop, tablet, phone... you name it.

    What about accessibility?

    Riddles are fully accessible.

    We meet WCAG 2.1 standards to serve everyone’s needs.

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Fantastic for generating better leads

For marketing

Beyond your typical first-party data collection.

Target customers more effectively by using behavioral, preference, and need-based segmentation instead of relying solely on demographics.

Boost conversions with personalized recommendations.

Make product recommendations using dynamic, targeted content and personalized emails with data gathered from Riddle’s engaging content platform.

Strengthen trust by giving users privacy autonomy.

Provide your users with transparency and choice. Offer them full control over their data and the option to opt-in to tracking and usage terms.

I thought quizzes wouldn’t work. I was wrong - my first quiz got a 68% opt-in rate… 10X better than my previous email collection tools.
Merilyn Beretta
Merilyn Beretta Founder LeadYourWorld
Our Tate Kids audience loves interactive content like Riddle’s quizzes. Our games and quizzes generates half our traffic and 22% higher time on site, which means greater engagement and education from our audience.
Merilyn Beretta
Zoe Smith Kids Producer Tate Modern

Grow your business

Convert user engagement into profit with lead forms and ads on quizzes and interactive content.

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Collect audience insights

Tailor quizzes to individuals by using their responses to generate content that aligns with their passions.

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Gather first-party data

Leverage Riddle to obtain meaningful first-party data in a privacy-conscious manner.

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