What is a quiz?

Riddle's quiz creator makes it easy to ask a series of questions with a quiz - each with a right or wrong answer.

There's no limit to the number of questions (although we find six to ten to be the engagement 'sweet spot'), and you can choose from single answer, free text, or multiple choice. People love a challenge - use Riddle's quiz maker to educate or entertain your audience.

Why create a quiz for my site?

  • Grow your audience - quizzes are the most viral shared content (AdWeek)
  • Engage your visitors - visitors who take a quiz stay 37% longer on your site
  • Run contests with timers - 'get 90% on our quiz to be eligible to win!
  • Get more leads online - include a lead generation form, and then qualify each sign up based on their quiz answers.

The NBA's Chicago Bulls use quizzes to boost their fans - check out this live example:

Live quiz in action

We're big 80's fans - we whipped up this quiz contest with our test maker. It includes YouTube videos (with start/end points), a quiz timer, and a lead generation form.

All contest entries are automatically sent to a Google Sheet (learn how), where you can select a winner.

Is it easy to make a quiz?

Riddle's quiz builder is intuitive and simple to use - no coding skills necessary. Your first quiz can be live on your site in just a few minutes.

On Wordpress? Our quiz creator works seamlessly in the Wordpress CMS. You can create, edit, and publish quizzes using our Wordpress plug-in.

Want to add images, videos, and GIFs

Make a quiz that shines - use our quiz creator to easily add images, animated GIFs, videos, Twitter tweets, and more:

  • Pexel images
  • YouTube videos
  • Google
  • Articles
  • Instagram
  • Twitter
  • Facebook
  • Upload your own pics or animated GIFs

Collect leads online (emails and quiz responses) with a lead generation form

  • Show your lead form before the user sees their results (when they are most likely to give their details)
  • Ask for name, age, email - up to five fields of data
  • Create a form using our form builder or use yours from AWeber or MailChimp
  • Paste in your own forms, ads, or other content using our In-Quiz iFrame

See Formula 1's quiz in action

You can also view this quiz live embedded on the Formula One site.

Connect to any email marketing tool - no coding required

  • Collect leads online - then send (along with their answers) to your CRM system
  • Native integrations with your AWeber, Blue State Digital, and MailChimp accounts
  • Connect ConstantContact, MailChimp, Marketo, SalesForce or any of 1400 other platforms or webhook.

Create a quiz-powered marketing funnel

  • Each user naturally answers quiz questions.
  • Segment each lead by their responses (ex. Anyone who gets result A or answers #5 with 'b' is a hot lead).
  • Automatically send personalized follow up messages - based on their quiz results.
  • Riddle's test maker can be your own powerful marketing funnel.

Check out more examples built with our quiz maker:

We admit it - we're big quiz geeks at Riddle, and love seeing how our community of brands, publishers, and more use our online quiz creator. These are some of our favorites:

Can I customize my quiz?

Making a quiz is just the start. We make it super easy to then customize your quiz. Choose the perfect colors, styles, fonts, and more - so your quiz seamlessly matches your site's look and feel.

Want to white label your quiz? With our Pro or Team plans, add your logo (or your clients') or choose to hide the Riddle branding. Fully customize the CSS of your quiz to change buttons, borders, and any other visual element to seamlessly blend it on your site - as well as matching your site’s font through Google Fonts, Adobe TypeKit, and more.

Why stop there? All our quiz maker plans offer you over 50 customizable options, including:

  • 67 languages: We support right to left languages and all characters - from Mandarin to Arabic, Finnish to Hindi.
  • Customize button text strings: Change everything from the 'Play again' button text to all the strings in the lead generation form - match your site's tone of voice.
  • Hide start page: Boost start rates by hiding the start/title page - and display question 1 to every visitor.
  • Social share: Modify the share messages for each social network users will send after each quiz. Use different messages and hashtags for Facebook, Messenger, WhatsApp, LinkedIn and Twitter.
  • Delay answers until end of quiz: collecting leads online? A good way to boost conversions is to show correct answers only after the user completes your lead form.

The Chicago Bears score with our quiz maker:

As a professional football team, the Chicago Bears engage their fans with weekly online quizzes - before each week's game, like this Cardinals vs. Bears match up:

Why are online quizzes so effective?

As humans, we all love to show off a bit - and prove to our friends how much we know. It doesn't matter the subject - it could be about anything from cats to coding, cars to cooking. Quizzes are proven winners at getting people to click, to stay on site, and to share their results with your friends.

And keeping and growing your audience is just the start.

Quizzes are a perfect marketing tool to grow your business. You can leverage our online quiz creator to include key questions in each quiz - that will qualify each person as a potential lead.

Imagine you're a mortgage broker and you build a "Fact or fiction: Home Buying Myths" quiz. Question #3 could be "It's better to go directly to your bank for a mortgage."

You could then tag anyone who answers 'True' as a hot lead. As part of your quiz maker marketing funnel, they would receive your automatic follow up message showing why your mortgage broker services would be so helpful.

Have questions about how to make an online quiz?

We love to help out - so please ask us anything from quiz making to lead generation on support chat or via email at hello@riddle.com.

We're big customer service geeks - and race each other to respond first!