Riddle's online quiz creator lets teams like the NFL's Chicago Bears, Manchester United, Chelsea FC, and the NBA's Chicago Bulls quickly create and embed quizzes, polls, surveys, and more.
The NFL's Chicago Bears are big fans - they create timed, branded quizzes (with their sponsors' logos) before each game, like their "Test your knowledge - 9 questions about the Bears vs. the 49ers" quiz:
(We love how the Bears leveraged our CSS editor to fully brand their quiz and match their site's look and feel, from buttons to border styles and hover states.)
Fans love taking more than one quiz - smart teams make quiz portals put all their interactive content in one place, perfect for fan engagement both on- and off-season.
Check out these three great examples, using Riddle's 15 online quiz formats:
Make an online quiz to get your fans talking (and sharing).
Fun fact: Did you know? Every fan who starts a poll, quiz, or other interactive content stays 57% longer.
More time on site = more committed fans
(Plus - it's a great for Google SEO and for proving your content rocks with your team's stakeholders.)
Check out the BBC's reaction polls at the bottom of the page - letting fans sound off on the fate for three new managers for Premier League clubs (averaging 20,000 responses each -and counting!):
The marketing mavens at AdWeek called "quizzes are the most shared content".
Social sharing is powerful - building buzz and sending all that free traffic to your team's site.
Each of our 14 quiz formats included in Riddle's quiz creator feature built-in social sharing:
Make a quiz - then craft custom the social sharing for each network.Pop in your hashtags, text, links and more - to drive your team's messaging for each social channel.
English Premier League Chelsea FC has millions of followers globally who cheer on their Blues.
Chelsea's editorial teams create weekly quizzes around each game, as well as holiday-themed ones like this "Chelsea's Advent Calendar: Day 4 Quiz" - that they localize can for their overseas sites (Riddle supports 67 languages):
Gather leads online as well as contest entries using our online quiz creator.
The Chicago Bulls regularly create a quiz to build fan enthusiasm or support their marketing campaigns.
Check out their awesome "Run with us" quiz and contest around their YouTube video series:
(This quiz scored big-time for their marketing team -70% of all quiz takers entered to win, opting in for Chicago Bulls email marketing.)
Riddle's quiz maker plugs into over 1,500 different marketing software tools, from SalesForce to Constant Contact, Marketo to MailChimp.
The premier event for European rugby, the Guinness 6 Nations has a storied history - and hugely passionate fan base.
The tourney test their fans' knowledge with a series of tricky trivia quizzes - for online bragging rights they can share on social.
Create a quiz and add your logo for 100% team-branded content.
Riddle's quiz creator makes it simple for sports organizations such as Premiership Rugby, the Premier League's Manchester United, and many others to automatically show each fan different content or landing pages based on their quiz answers.
The Lawn and Tennis Association (home of the world-famous Wimbledon tournament) excels at using quizzes with "Call to action" buttons to both entertain and grow their passionate tennis fans.
Take a look at their 'Viking Open Nottingham - What Happened Next?' quiz for example.
Quiz takers answer five video questions using highlights from the tournament. Then, they get the chance to click on a call to action button to sign up for the LTA's 'Fan Advantage' - helping grow their marketing list in a GDPR-compliant way.
Sports teams win when they work together. We created Riddle's quiz maker with a a flexible team feature to help you create a quiz with your colleagues:
Who says polls have to be serious?
English Premier League Champions Man City created this brilliant 'Ugly Sweater' contest - using our poll format to ask their fans to vote on their team's best (or worst?) ugly sweater for a chance to win free tickets:
C'mon - don't be shy.
Ask us anything from quiz making to powering your fan marketing funnel- we're huge customer service geeks and love to help out.
That's part of our team DNA - you'll see everyone from our CEO Boris on down racing to answer your question first.
So fire away on support chat or email (email@example.com) - from "How do I make an online quiz go viral?" to "What's the best way to collect leads online?", we're happy to help.
Riddle’s online quiz maker is being used by hundreds of professional sports teams and leagues around the world, including the Chicago Bulls, Manchester United, Wimbledon (LTA), Chelsea FC, and the ATP Tour.
Check out 23 of our favorite sports quiz examples live on our partner sites.
Online quizzes are powerful branding opportunities for sports teams and their sponsors. Each quiz can be 100% white-labelled - from logo to fonts, colors, and graphics. And, fans will engage with a sponsored online quiz for three to five minutes. That’s a lot of brand exposure.
Plus, each online quiz or poll is dynamic interactive content - that’s much more effective than just adding a static sponsor’s logo to a page or article. Insert the sponsor’s videos, ads, images, or other content - or collect the names and emails of quiz takers using an in-quiz lead generation form.
Sports teams use online quizzes for two major use cases - engagement and lead generation/data collection.
On the engagement side, online quizzes and polls are brilliant for getting fans involved. Teams can quickly create and embed their own content before or after each game - no coding or agencies required. Use cases range from ‘Who was the best player?’ after each game to create online trivia quizzes to keep fans involved in the off-season.
Each quiz or poll is also an opportunity to grow your team’s email list. Add an in-quiz lead generation form to collect names and emails from up to 45% of quiz takers, then automatically sync that info with your team’s email marketing tool or CRM.
And you’ll also be able to tag and segment fans based on their quiz responses, so you can send the right offer to the right fan at the right time. For example, a fan who answered ‘1-2 games’ to ‘How many games do you go to each season?’ could be tagged as a ‘casual fan’ - you could entice them with discounted ticket offers to try and get them more involved.