Quiz maker for publishers

Publishers from the BBC to C-SPAN and Reuters create 100% white labelled quizzes, personality test, surveys, and more - all powered by Riddle's quiz creator.

With 14 types of interactive content, Riddle offers unrivalled creative options for your content and marketing teams.

Quickly make and embed content that gets your audience clicking, thinking, and sharing.

Quizzes score with visitors

The NFL's Oakland Raiders regularly make an online quiz to engage their passionate fan base, especially during the off-season.

Check out their Super Bowl Knowledge quiz - complete with a customizable quiz timerand using our CSS Editor and uploading their own fonts to seamlessly match their branding:

Make everyone a quiz creator

Join the BBC, the Chicago Bulls, Reuters, and telecom giant Sky UK - and quickly add interactive content to any page or post with Riddle's easy to use quiz maker.

  • Quickly create quizzes to engage and grow your audience.
  • Enjoy complete creative freedom with our online quiz creator (100% white labelled).
  • Seamlessly your quiz to match your site's brand and style.

The BBC are big fans:


"Riddle helps our Children's interactive team to quickly create engaging content that provide compelling data insights about our audience." - Derek Harvie, Executive Producer (CBeebies and CBBC)

Check out their reaction poll at the bottom of the page - with 300,000 responses (and counting!):

Why build when you can buy?

Our quiz maker is easy to use and works with any publishing software.

Your content teams can quickly make an online quiz in minutes - no expensive (and time-consuming) developers or agencies required.

100% your quiz - 100% your brand

We totally get it. As a publisher, your brand is core to your identity.

  • Our online quiz creator is completely white labelled.
  • You can easily customize every part of your quiz, list, or poll.
  • Choose the perfect colors, images, and text to match your portfolio of sites.
  • Give your designers total control to customize your quiz with our CSS Editor and using your own fonts.

Penguin Random House's quiz-powered book launches

Global book publisher Penguin Random House turns to quizzes to keep their readers excited about upcoming book launches.

Every time their teams create a quiz, they can match it to the book's brand and styling.

Take a look at how they generated fan interest with this "Which Doctor Who character are you?" quiz:

Build 14 different quiz formats

Give your editorial and sales teams unrivalled creativity with Riddle's quiz creator. Choose from 14 types of quizzes, personality tests, and other formats:

Test knowledge (trivia quizzes)
  • Quiz
  • - classic quiz with right/wrong questions
  • Auto-quiz - shuffle/display from up to 10,000 uqestion
  • Order it
  • - arrange cards in correct order
  • Tap and find
  • - touch to find correct answer inside images
User discovery:
  • Personality test
  • Interactive story (with conditional/branching logic)
Ask your audience:
  • Polls
  • Ranked poll
  • Reaction poll
  • Surveys
  • Ranked list
Easy, rapid content:
  • Social story
  • Listicle
Email/contest marketing campaigns:
  • All our quiz types support lead generation for your marketing funnel.
  • Or, skip the quiz - and create a standalone lead generation/contest entry form

Add images, GIFs, videos, and more

Create a quiz, and use our test maker's built-in image tools to find the perfect picture, animated GIF, social media, or video.

  • Upload your own images or GIFs
  • Google image search
  • Pexels - beautiful stock photography
  • YouTube videos - with start/end points for just the right clip
  • Facebook pics
  • Instagram
  • Twitter - embed tweets from anyone's account for hyper-current content
  • Giphy - ready-made animated GIFs

Tate Modern gets their kids clicking

The Tate is one of the world's most famous art museums.

They get creative with Riddle's test maker to educate and inspire their younger audience - like this "Sensational Surrealism Quiz" around their Picasso exhibition:

Fully responsive and easy to embed

Make an online quiz then embed it just like a YouTube video or other iFrame.

Just copy/paste our fully responsive embed codes in your CMS or site editor - or use our free Wordpress or Drupal quiz maker plug-ins.

When your teams make a quiz with our online quiz creator, all their content is fully responsive - and automatically adjusts for easy viewing.

Every quiz, personality test, and poll will look great - on every device from smartphone to desktop.

C-SPAN's quizzes drive engagement and revenue

American politics publisher and broadcaster C-SPAN turns to Riddle's quiz maker to challenge and inform their politics-loving audience.

Their team will frequently create a quiz with 'call to action' buttons to drive further actions - like this "Presidents Quiz", promoting their book about the best and worst presidents:

Quizzes are the most shared content online (Adweek)

Get your audience clicking and sharing with our easy to use quiz maker. All viral traffic comes directly to your site - boosting your traffic.

Our online quiz creator can help you increase all sorts of metrics:

  • Increase time on site: our quizzes average three minutes for each 8-10 question quiz, boosting average time on site and your SEO.
  • Boost ad revenue: add your own video or banner ads in-quiz, or refresh your page's ads with each question - for 8-10X the advertising inventory.

Your quizzes - your branding

Want to hide all Riddle branding?

Choose our complete white labelled Pro or Team quiz creator plans.

Make a quiz with complete branding freedom with our test maker.

Add your own logo, branding, and ads (or your advertisers').

100% white labelled quiz by Upworthy

Fast-growing Upworthy has become synonymous with feel good and inspiring stories.

See how they used our test maker's extensive customization and branding options with their "What motivates you to be sweet and kind?" quiz:

Multi-user account and teams

Perfect for larger companies, our quiz creator's team function lets you easily collaborate with your colleagues. Endlessly scalable for any number of creators.

Featuring a flexible team feature, assign access roles (admin, editor, author) so each member can create a quiz or edit the rest of the team's content.

Save time with team quiz style templates - help your quiz creator stay brand consistent.

Save and apply your sites' unique sets of colors, fonts, CSS, and more with just a click.

Stuff magazine use teams to create their daily quizzes

Stuff make daily trivia quizzes (like this one) to draw repeat visitors to their site.

Brilliant concept - but it's takes a team effort to make an online quiz everyday that challenges and amuses.

Riddle's Team plan let Stuff invite freelance quiz creators or staff across the organization to collaborate on each quiz.

Stuff's team style template is automatically applied by our test maker - so no need to worry about matching hex colors or uploading fonts.

Try your luck with their quiz below:

Collect emails and connect to your marketing software

Riddle's quiz creator makes it simple for your teams to gather emails and sign ups in any quiz.

Our test maker connects to over 1,400 marketing software tools, from SalesForce to Marketo - with no coding required.

  • Power your marketing funnel with quizzes.
  • Add your own email capture form to collect leads online in any of our 14 quiz types.
  • Automatically send all user info to AWeber, MailChimp, or any marketing software.
  • Segment sign ups by their quiz responses - then send personalized follow up messages and offers.

Sports publisher Minute Media's content - powered by Riddle:


"Our teams love Riddle’s flexibility. We can rapidly create and deploy unique branded quizzes and other content for our clients’ custom campaigns." - Lior Geller, Director of Product

Display targeted content or special offers

Our quiz creator makes it easy to continue the conversation.

Use our call to action buttons or custom result landing pages after each quiz to direct users to different URLs - based on their quiz results.

  • Automatically send each user to a specific page on your site with Riddle's custom result landing pages.
  • Add personalized call to action buttons to each user's quiz results.
  • Increase sales or time on site with contextual special offers or content suggestions.

Immediate Media love quizzes

Publishing giant Immediate Media has incorporated Riddle's quiz maker deeply into their content strategy, across their portfolio.

Featuring many of the UK's most popular magazines, Immediate drives increased sales with call to action buttons - like this "Which gin should you drink tonight?" quiz in Olive Magazine:

Optimize your quizzes with real-time analytics

Riddle's test maker features a detailed statistics dashboard. Make a quiz, then see what's working - and what you can improve.

Improve each quiz on the fly to improve completion rates, call to action results, and viral sharing.

Have a question about quiz making for publishers?

Ask away - we love helping publishers see the use case for embracing quizzes and interactive content.

Our entire team are avid customer service geeks - we literally race to answer any publisher inquiry about our quiz maker, often in two minutes or less.

So don't be shy.

From quiz making to collecting leads online, give us a shout on via our support chat or through email (hello@riddle.com). We look forward to speaking with you!