Quiz creator for publishers

  • Quickly create quizzes to engage and grow your audience.
  • Enjoy complete creative freedom (100% white labelled).
  • Seamlessly your quiz to match your site's brand and style.

Your content team's new best friend

Make everyone a quiz creator with Riddle's easy to use quiz, list, and poll tools. Join the BBC, the Chicago Bulls, and Formula 1 - and quickly add interactive content to any page or post.

Get creating - not coding

Why build when you can buy? Riddle's quiz creator is easy to use and works with any publishing software. Your content teams can quickly make their own quizzes in minutes - no expensive developers or agencies required.

Make your quiz in minutes

  • Riddle makes it easy to customize every part of your quiz, list, or poll.
  • Choose the perfect colors, images, and text to match your site.
  • Give your designers total customization control of your quiz with our CSS Editor and custom fonts.

Find the perfect picture, GIF, or video

Use our built-in image tools to find the perfect picture, animated GIF, or video. Upload your own, or search via:

  • Getty Images
  • YouTube videos
  • Giphy animated GIFs
  • Pexels stock photography
  • Facebook
  • Instagam

Riddle helps our Children's interactive team to quickly create engaging content that provide compelling data insights about our audience.

Derek Harvie, Executive Producer (CBeebies and CBBC)

Embed your quiz on your site

  • Embed your quiz just like a YouTube video or other iFrame.
  • Simply paste our fully responsive embed codes in your CMS or site editor.
  • Or use use our free Wordpress or Drupal plug- ins.

Beautiful on any device

Each Riddle quiz, survey, list, or poll is fully responsive - and automatically adjusts for easy viewing. Your quiz will look stunning on every device from smartphone to desktop.

Grow your audience

"Quizzes were the most shared content type on Facebook last year."

Get your audience clicking and sharing with our easy to use quiz maker. Your audience can share directly to:

  • Facebook
  • Whatsapp
  • Messenger
  • Twitter

Best of all? All that viral traffic comes directly to your site - not Riddle.

Your quiz, 100% your branding

Want to hide all Riddle branding?

Choose our complete white label PRO or ENTERPRISE plans. Enjoy complete branding freedom - and add your own logo (or your advertisers').

Create as a team

  • Collaborate with your colleagues.
  • Assign roles so each member can create and edit the team's quizzes.
  • Save time with team templates - apply your site's set of colors, fonts, CSS, and more with just a click.

Grow your email list

  • Add your own email capture form to any quiz, list, or poll.
  • Automatically send all user responses to AWeber, MailChimp, or any marketing software for instant follow up.

The ability to incorporate lead generation functionality to our Riddle quizzes is quickly proving to be the best way to garner new signups. We are eager to implement this more regularly.

Jilayne Lovejoy, Director of Marketing

Custom landing pages

  • Send each user to a specific page on your site with Riddle's custom result pages.
  • Add personalized call to actions to convert potential subscribers.
  • Suggest related content to keep them engaged and boost average your time on site.

Optimize your results

Use Riddle's real-time stats to see what's working - and what you can improve. Optimize each quiz on the fly to improve completion and viral sharing.

A small selection of publishers using Riddle.com


How can we help?

Have a question? Just drop us a line - we will get back to you super quickly.