Make a personality quiz to enable self-discovery

Why make a personality quiz?

Collect first-party data and insights to understand your users and create segments.

Assess users’ answers to make product recommendations and target content.

Grow your audience with the most viral type of shared content.

Improve engagement by helping users discover things about themselves.

Gather high-quality leads and follow up with detailed personality quiz reports.

Easily monetize personality quizzes by increasing your ad inventory by 8 to 10x.

How to use personality quizzes

Personality quiz about cooking with image-based questions and 41% engagement badge

Engage your audience easily.

Visitors who take a personality test stay an average of 41% longer on your site. Go viral with entertaining, easy-to-create personality quizzes that captivate users.

Personality quiz using Big 5 OCEAN personality framework with trait analysis

Use Big 5/OCEAN framework.

Speak to your whole audience with the Big 5/OCEAN framework for personality types. Use answers to refine segments, so you can personalize and target content.

Personality quiz recommending products based on user preferences

Recommend the right product.

Use personality quizzes to assess user preferences, behaviors, and needs. Use answers to tailor recommendations, turning visitors into customers.

Personality quiz suggesting content based on reading interests

Suggest more content.

Recommend content to your users by assessing their reading preferences and needs with personality quizzes. Use the insights to shape your content strategy.

Design fun personality quizzes that build customer relationships

Leverage AI for easy content creation

With our intuitive AI quiz maker, anyone can create a compelling personality quiz in under a minute.

Riddle AI creating a personality quiz via chat interface

Create without code, embed anywhere

With our simple visual builder, anyone on your team can create a personality quiz in minutes. Embed quizzes into any CMS or site-builder, as easily as adding a YouTube video.

Riddle visual builder for personality quizzes with embed code and preview

Design flexible quizzes and dynamic experiences

With different question types, plus branching logic and multimedia tools, you can design unique personality quizzes. Based on users’ answers, deliver a personalized experience.

Personality quiz with branching logic and dynamic question paths

Customize to your own brand styling

All our personality quizzes are white-labeled. Change colors, fonts, and styles – and customize further with our CSS editor. Design branded templates to publish again and again.

What our clients say

Riddle was incredibly helpful for assessing our clients’ natural presentation and communication styles. At The Comediology Company, we used it as a fast, engaging way to generate immediate insight within teams and it consistently delivered real value right away. The platform is intuitive, professional, and the assessments feel both practical and insightful.

We’ve reduced our acquisition costs by 60% since launching our quiz lead generation with Riddle. It enables us to engage people better with useful information based on answers they provide. This builds their curiosity about the brand as well as trust in what we do. That of course means they convert (buy!) far more often.